IN 2019:

Purpose of visits

13.18%
Business
26.84% Holiday
Miscellaneous
Study
VFR
0.60%
2.96%

56.42%

As can be seen, the primary reason for visits in 2019 was vacation, accounting for
56.42% of all visits. While the percentage of VFR purposes was 26.84%, the percentage
of business trip purposes was 13.18%. Miscellaneous and research purpose had the
lowest percentages, with 2.96% and 0.60%, respectively.

47.50%
42.50%
37.50%
32.50%
27.50%
22.50%
17.50%
12.50%
7.50% Overseas residents
2.50% UK residents
Business Holiday Miscella- Study VFR
neous
Over- 0.06472772 0.12619232 0.01684066 0.00447723 0.09277283
seas 52415159 4195596 5080899 484775727 16936702
resi-
dents
UK res- 0.06704091 0.43802091 0.01279804 0.00150335 0.17562599
idents 56650361 1597969 46461355 087932264 6152098

In general, both UK citizens and visitors from other countries traveled primarily for
leisure. However, holiday-related travel by UK residents accounted for nearly 50% of all
contacts (43.8%) whereas abroad residents only made up 12.62% of contacts.
 MODE

8.55%

Air
12.02%
Sea
Tunnel

79.43%

With 79.43% of visitors, air travel was the most popular mode of transportation. With
12.02% of travelers choosing tunnel as their mode of transportation, the sea was the
second most popular mode of transportation.
Top 5 destinations that see the most visitors from the UK:

Total
20000000 18129274.22345
39
18000000
16000000
14000000
10346708.10084
12000000 11 Total
10000000
8000000 5105093.561355
4804825.513133
4786163.991742
6000000 97 3 26
4000000
2000000
0
USA Irish Republic Italy Spain France

The top 5 nations that inhabitants of the UK traveled to the most were the USA, Irish
Republic, Italy, Spain, and France. It saw the most visits from British citizens traveling in
Spain. The United States, Italy, and the Republic of Ireland were the final three nations
that UK citizens visited, with France coming in second.
 SPAIN

Duration Sum of expend Sum of expend/visit

1-3 nights 867369192 75156
14-27 nights 1772733974 144861
28-90 nights 519585360 132374
3-6 months 152345492 41837
4-13 nights 7526170460 175966
6 months-year 79665686 26384
Nil Stay 2280871 411
Grand Total 10920151035 596988

The entire expenditure for a stay of 4-13 nights was roughly 7526170460. Furthermore,
the total spend/visit for the timeframe of 4-13 nights was over 175966.
Duration
14-27 28-90 3-6 4-13 6 months- Nil Grand
Age 1-3 nights nights nights months nights year Stay Total
0-15 0.11% 0.31% 0.00% 0.00% 2.30% 0.00% 0.00% 2.72%
16-24 1.94% 0.60% 0.22% 0.10% 6.95% 0.01% 0.00% 9.81%
25-34 3.90% 0.94% 0.05% 0.00% 11.33% 0.01% 0.01% 16.24%
35-44 2.82% 1.40% 0.08% 0.01% 11.15% 0.00% 0.04% 15.50%
45-54 2.03% 1.99% 0.15% 0.02% 13.08% 0.00% 0.04% 17.31%
55-64 1.57% 1.99% 0.42% 0.06% 12.87% 0.05% 0.04% 17.01%
65 & over 0.42% 2.84% 1.14% 0.22% 10.51% 0.01% 0.00% 15.14%
D/K 0.66% 0.54% 0.12% 0.00% 4.95% 0.00% 0.00% 6.28%
Grand Total 13.45% 10.61% 2.18% 0.40% 73.15% 0.07% 0.14% 100.00%

With 73.15%, UK residents preferred a stay in Spain for 4-13 nights, and their most
popular age group was 45-54 years old, accounting for 17.31%.
Purpose Age
Grand
(4-13 nights) 0-15 16-24 25-34 35-44 45-54 55-64 65 & over D/K Total
Business 0.00% 0.03% 0.41% 0.28% 0.27% 0.20% 0.12% 0.05% 1.35%
Holiday 2.81% 8.37% 12.97% 13.92% 16.65% 16.49% 13.51% 6.15% 90.88%
Miscellaneous 0.00% 0.07% 0.09% 0.06% 0.00% 0.11% 0.02% 0.06% 0.42%
Study 0.00% 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05%
VFR 0.33% 0.98% 2.01% 0.99% 0.97% 0.80% 0.72% 0.52% 7.31%
Grand Total 3.14% 9.50% 15.49% 15.24% 17.89% 17.60% 14.38% 6.77% 100.00%

In terms of duration (4-13 nights in Spain), the top reason for UK citizens to travel was
also vacation (90.88%). Furthermore, the most common age group of UK citizens who
choose duration 4-13 nights was 45-54 years old (18.02%).

IN 2021:

Purpose
10.20%

Business
Holiday
Miscellaneous
45.72% Study
VFR
39.37%

0.63% 4.08%

It can be observed that VFR was the primary reason for visits in 2021, accounting for
45.72% of all visits. The percentage of business trips was 10.20%, while the percentage
of vacation trips was 39.37%. Meanwhile, miscellaneous purpose and study purpose had
the lowest percentages of 4.08% and 0.63%, respectively.
 37.50%
32.50%
27.50%
22.50%
17.50%
12.50%
7.50%
2.50%
Overseas residents
Business Holiday Miscella- Study VFR
neous UK residents
Over- 0.04788668 0.04604825 0.01611529 0.00464674 0.13539442
seas res- 09619465 46365305 52918775 676492728 2056628
idents
UK resi- 0.05410106 0.34764361 0.02469891 0.00161799 0.32184701
dents 8596006 7485971 33969827 065936686 0149763

While 34.76% of UK citizens' visits were for vacation purposes, 32.18% of overseas
residents' visits were for VFR.

Mode
6.03%
5.58%

Air
Sea
Tunnel

88.38%

With 88.38%, most tourists picked air travel as their primary mode of transportation.
Furthermore, there was not much of a difference in the percentage of tourists who chose
tunnel and sea as modes of transportation, accounting for 6.03% and 5.58%, respectively.

Top 5 nations that will see the most visitors from the UK in 2021:
 4500000 4225233.0932439
3
4000000

3500000

3000000

2500000
Total
2000000 1593261.0096249
2
1500000 1147989.3356076
9 1164442.9075533
1050763.6649295
1000000

500000

0
France Greece Irish Republic Portugal Spain

The top five nations visited by UK residents were France, Greece, the Irish Republic,
Portugal, and France. In which the number of trips by UK citizens to Spain was the
highest. Furthermore, France is the second most visited country by UK residents,
followed by Greece, Portugal, and the Irish Republic.

SPAIN

Duration Sum of expend Sum of expend/visits

1-3 nights 152251242 85554
14-27 nights 622798871 235241
28-90 nights 344148775 248914
3-6 months 75048061 156996
4-13 nights 1978698370 223124
6 months-year 35233301 114171
Nil Stay 321992 550
Grand Total 3208500613 1064550

The entire cost for a stay of 4-13 nights was about 1978698370.
Furthermore, the total expenditure/visit for the duration of 4-13 nights exceeded 223124.

Duratio
 n
3-6
1-3 14-27 28-90 month 4-13 6 months- Nil Grand
Age nights nights nights s nights year Stay Total
0-15 0.13% 0.46% 0.14% 0.00% 1.59% 0.00% 0.00% 2.31%
16-24 0.65% 0.72% 0.71% 0.18% 6.86% 0.03% 0.00% 9.15%
25-34 2.55% 2.39% 0.72% 0.19% 12.79% 0.11% 0.00% 18.75%
35-44 1.84% 2.61% 1.13% 0.06% 13.44% 0.01% 0.00% 19.09%
45-54 1.21% 2.37% 0.46% 0.16% 13.37% 0.01% 0.02% 17.60%
55-64 0.98% 3.12% 0.87% 0.10% 12.59% 0.04% 0.02% 17.72%
65 & over 0.34% 3.48% 1.97% 0.23% 7.60% 0.05% 0.00% 13.66%
D/K 0.11% 0.20% 0.16% 0.00% 1.24% 0.00% 0.00% 1.71%
15.34 6.17 69.47 0.05 100.00
Grand Total 7.81% % % 0.92% % 0.24% % %

It can be shown that UK inhabitants prefer to visit Spain for 4-13 nights (69.47%).
Furthermore, 19.09% of UK individuals aged 35-44 chose duration 4-13 nights.
Purpose Age
Grand
(4-13 nights) 0-15 16-24 25-34 35-44 45-54 55-64 65 & over D/K Total
Business 0.02% 0.07% 0.36% 0.52% 0.44% 0.23% 0.12% 0.02% 1.78%
Holiday 1.87% 8.14% 14.53% 15.08% 16.53% 16.06% 9.33% 1.52% 83.06%
Miscellaneous 0.00% 0.02% 0.06% 0.12% 0.17% 0.12% 0.08% 0.00% 0.58%
Study 0.00% 0.01% 0.05% 0.00% 0.00% 0.00% 0.00% 0.00% 0.05%
VFR 0.39% 1.64% 3.41% 3.62% 2.10% 1.72% 1.41% 0.23% 14.53%
Grand Total 2.28% 9.88% 18.41% 19.34% 19.24% 18.13% 10.94% 1.78% 100.00%

With 83.06% of UK citizens visiting Spain for 4-13 nights, the main reason for their visit
was likewise for vacation. Furthermore, with 18.02%, the most preferred age group of
UK residents choosing duration 4-13 nights to visit Spain was 35-44 years old.
IN 2022

Purpose

10.78%
Business
Holiday
39.97% Miscellaneous
Study
VFR
43.62%

0.42%
5.22%

It can be shown that vacation was the primary reason for trips in 2022, accounting for
43.62% of all visits. While the percentage of VFR trips was 39.97%, the percentage of
business trips was 10.78%. Miscellaneous and study purpose had the lowest percentages,
at 5.22% and 0.42%, respectively.

37.50%
32.50%
27.50%
22.50%
17.50%
12.50%
7.50% Overseas residents
2.50% UK residents
Business Holiday Miscella- Study VFR
neous
Over- 0.058900359 0.069485502 0.029347774 0.003005497 0.125443657
seas res- 1261158 8404627 4976187 33152944 495636
idents
UK resi- 0.048866325 0.366730111 0.022809382 0.001183561 0.274227828
dents 5833179 085239 2358373 70216434 102079
Although 36.67% of UK residents' visits were for vacation, VFR was the primary reason
for 27.42% of abroad residents' visits. Furthermore, the percentage of UK citizens
visiting for VFR purposes (27.42%) has more than quadrupled the percentage of overseas
residents visiting for VFR purposes (12.54%).

Mode
5.68%
6.94%

Air
Sea
Tunnel

87.38%

The majority of visitors (87.38%) picked air travel as their primary mode of
transportation. Furthermore, the sea was the second most popular mode of transportation,
accounting for 6.94% of all tourists, while the tunnel accounted for 5.68%. There is no
discernible difference between tunnel and sea proportions.
Top 5 countries with the most UK citizens travelling in 2022:

Total
50.00%
45.00%
40.00%
35.00%
30.00% Total
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
France Irish Republic Italy Spain USA

France, the Republic of Ireland, Italy, Spain, and the United States were the top five
countries visited by UK residents. In which UK people made the most travels to Spain.
Furthermore, France is the second most visited country by UK residents, with the
remaining three countries being Ireland, Italy, and the United States.

SPAIN

Duration Sum of expend Sum of expend/visit

1-3 nights 81606559 25642
14-27 nights 264130554 56521
28-90 nights 153029104 73415
3-6 months 7629983 12470
4-13 nights 802028804 52977
6 months-year 5090204 15527
Nil Stay 203016 272
Grand Total 1313718224 236823

The largest expenditure was during a period of four to thirteen nights, totaling around
802028804. Furthermore, about 52977 dollars were spent during each visit during the
period of 4 to 13 nights.
 Duration
1-3 14-27 28-90 3-6 4-13 6 months- Nil Grand
Age nights nights nights months nights year Stay Total
0-15 0.13% 0.06% 0.06% 0.00% 0.73% 0.00% 0.00% 0.99%
16-24 1.60% 0.84% 0.31% 0.00% 4.26% 0.03% 0.02% 7.07%
25-34 2.75% 2.16% 0.66% 0.05% 10.45% 0.02% 0.00% 16.09%
35-44 2.37% 1.86% 0.22% 0.01% 8.62% 0.00% 0.02% 13.09%
45-54 2.29% 1.71% 0.22% 0.01% 12.40% 0.02% 0.00% 16.65%
55-64 1.30% 3.37% 1.65% 0.00% 17.82% 0.00% 0.05% 24.18%
65 & over 0.31% 4.78% 2.65% 0.02% 11.71% 0.00% 0.00% 19.47%
D/K 0.31% 0.19% 0.04% 0.00% 1.91% 0.00% 0.00% 2.46%
Grand Total 11.06% 14.97% 5.80% 0.10% 67.91% 0.06% 0.09% 100.00%

It can be shown that UK citizens typically picked a stay of 4-13 nights in Spain (67.91%).
Furthermore, the age group of UK citizens choosing duration 4-13 nights was 55-64
(24.18%).

Purpose Age
65 & Grand
(4-13 nights) 0-15 16-24 25-34 35-44 45-54 55-64 over D/K Total
Business 0.00% 0.11% 0.46% 0.50% 0.22% 0.20% 0.23% 0.00% 1.71%
Holiday 0.89% 5.02% 11.64% 10.12% 16.26% 24.86% 15.92% 2.60% 87.30%
Miscellaneous 0.00% 0.05% 0.35% 0.14% 0.25% 0.16% 0.34% 0.16% 1.46%
VFR 0.19% 1.10% 2.93% 1.92% 1.54% 1.02% 0.77% 0.06% 9.53%
Grand Total 1.08% 6.28% 15.39% 12.69% 18.27% 26.24% 17.25% 2.82% 100.00%

With 87.30% of visits lasting 4–13 nights, the primary reason for UK citizens to travel to
Spain was leisure. Additionally, 55-64 years old was the most common age group among
UK citizens who chose a stay in Spain of 4–13 nights (26.24%).
RECOMMENDATION: Based on my analysis of the aforementioned facts, I believe
that UK citizens could find a growing market for tourism in Spain. The trip listed below
is what I would advise:
- UK citizens frequently traveled for vacation both before and after the COVID-19
outbreak. To continue to satisfy the needs of the public, this tour will also be
available to travelers spending a vacation in Spain.
- Since vacation is the main goal of the trip, 4–13 nights is the ideal length and
gives travelers just enough time to see all that Spain has to offer in terms of
culture, cuisine, and tourist attractions.
- British people between the ages of 45 and 54 frequently choose a length of 4 to 13
nights prior to the COVID-19 epidemic. The 35-44 and 55-46 age groups are now
the biggest fans of the trend, which has altered since COVID-19. So, in order to
entice them back to the Spanish tourism sector, I intended to create this tour for
travelers between the ages of 45 and 54.
- This tour's primary mode of transportation is air, which allows guests to move
more conveniently and quickly. With an average of 915 dollars spent every visit
over three years, I believe the appropriate pricing for this tour is approximately
1000-1500 dollars.