Social Buzz

Today's agenda
Project recap
Problem
The Analytics team
Process
Insights
 ● An audit of their big data
practice

● Recommendations for a
Project successful IPO

● An analysis of their content

Recap categories that highlights the
top 5 categories with the largest
aggregate popularity
Problem ● They are looking to complete an IPO
by the end of next year and need
guidance to ensure that this goes
smoothly.

● They are still a small company and do

not have the resources to manage
the scale that they are currently at.
They could hire more people, but
they want an experienced practice
to help instead.

● They want to learn data best

practices from a large corporation.
Due to the nature of their business,
they have a massive amount of data
so they are keen on understanding
how the world's biggest companies
manage the challenges of big data.
 Andrew Fleming
Chief Technical Architect

The
Marcus Rompton
Analytics Senior Principle

team
Bramheti Patil
Senior Principle
 Data Understanding

1 Process
Data Cleaning
2
Data Modelling

3
Data Analysis
4
Uncover Insight
5
Insights

16 1897 JANUARY

UNIQUE CATEGORIES REACTIONS TO "ANIMAL" POSTS MONTH WITH MOST POSTS

Summery ● ANALYSIS
Animals and science are the two most popular
categories of content, showing that people enjoy
"real-life" and "factual" content the most.

● INSIGHT
Food is a common theme with the top 5 categories
with "Healthy Eating" ranking the highest. This may
give an indication to the audience within your user
base. You could use this insight to create a
campaign and work with healthy eating brands to
boost user engagement.

● NEXT STEPS
This ad-hoc analysis is insightful, but it's time to take
his analysis into large scale production for real-time
understanding of your business. We can show you
how to do this.
Thank you!
ANY QUESTIONS?