MTD Performance (ADO)

September October Uplift

Crystal Image 86 63 -26%

Yasen 45 50 10%

Uniware 41 33 -24%
 MTD Performance (ADGMV in USD)

September October Uplift

Crystal Image 964 695 -28%

Yasen 864 717 -20%

Uniware 692 587 -18%

Conversion Rate: 1 USD = 52.03 PHP

Stock Availability

September ATP% October ATP%

Crystal Image 97% 87%

Yasen 53% 67%

Uniware 83%
Performance L30- Crystal Image
Out of Stock SKUs L30- Crystal Image
Performance L30 - Yasen
Out of Stock SKUs L30 - Yasen
Performance L30 - Uniware
Out of Stock SKUs L30 - Uniware
 Key Learnings and Next Steps

Learnings Next Steps

Crystal Image Crystal Image

Visibility and traffic increases when the shop is Consistent participation in campaigns and flash in
featured and the items are highlighted in collections order to sustain the visibility and traffic for the shop.
and flash. Creation of SHP Exclusive Bundles

Yasen PH & Uniware Yasen PH & Uniware

Low Available-to-Purchase has hindered sales growth. Stock needs to be increased so that customers have
more opportunity to buy your items