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DESIGN EXTERNAL PACKAGING FOR A CHOSEN BRAND

Materials that can be used in your design: Only paper-based materials, such as:
1. Corrugated
2. Folding Carton/ Thick Paper
3. A combination of both

Materials that CANNOT be used in your design:

1. Bubble wrap
2. Foam wrap
3. Styrofoam
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SENSUAL
EXPLICIT
EXPERIENCE

IMPACT ON
ECOLOGY

STORY
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plant-based materials Pcr – post recycled plastic Resin

which would make for compostable packaging It is made from using existing PET bottles and other
plastics
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Sugarcane Bagasse
Cellulose
Bagasse is a dry and pulpy residue left over from
This is derived from cotton, trees, hemp, and crushed sugarcane stalks. It is used as a biofuel for
wood pulp can be transformed into different the production of energy, heat, and electricity.
packaging materials that can be water- and air-
resistant and vary in thickness and hardness so
they can withstand heat
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PRODUCT
COLOR INFORMATION

GRAPHICS

BRAND LOGO
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Does it have a story?
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What product is it?
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Does it stand out from its competitors?
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Is the utilised properly?
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Does it differentiate from its competitor?
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Is it eco friendly?
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Is it easy to use?
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Is packaging useful?
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Does it tell what product is inside?
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• Who you're selling your product to and what they like

• How your brand looks and fits in with the market
• Making your product stand out from competitors on the shelf
• Making the packaging user-friendly and easy to handle
• Following labelling and legal requirements
• Using eco-friendly materials when possible
• Balancing costs and packaging quality
• Keeping the food safe and protected
• Clearly communicating information about the product
• Considering how the packaging will be transported and stored.
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