Practical Research 1

CHAPTER 2
 THE VALUE OF QUALITATIVE RESEARCH: ITS KINDS,
CHARACTERISTICS, USES, STRENGTHS, AND WEAKNESSES

IMPORTANCE OF QUALITATIVE RESEARCH

ACROSS FIELDS OF INQUIRY
Learning
Objectives:
THE VALUE OF QUALITATIVE RESEARCH:
ITS KINDS, CHARACTERISTICS, USES,
STRENGTHS, AND WEAKNESSES

LESSON 1
NOT EVERYTHING
MAY BE QUANTIFIED
QEATFNDUII .

ONLY THROUGH WORDS

 NIMD
MIND deep and
holistic understanding
BEHAVIOR
AEOBHIRV of phenomenon
CHARACTERISTIC
CCIEHRACRTTSIA
It may be conducted in several means:
 A. KINDS OF
QUALITATIVE RESEARCH
E ETHNOGRAPHY
___O___P__
It refers to a group of people who
share a common history and
IENHCT
ETHNIC or CRUTLALU
CULTURAL Groups culture.
 ETHNOGRAPHY
- It is a kind of qualitative research
that concentrates on the
understanding of how a particular
group goes about their daily lives
which includes their organizational
set-up, internal operations, and
lifestyle.
 ETHNOGRAPHY
Example:
 PHENOMENOLOGY
_H__O___O___Y

- It is a kind of qualitative
research focuses on subjective
lived experiences of the
participants in order to
understand phenomenon.
 PHENOMENOLOGY
_H__O___O___Y
Example:
G_GROUNDED
_ _ N _ _ D THEORY
T__O__

- This kind of qualitative

research intends to explain
a phenomenon through
developing theory.
 G_GROUNDED
__N_D T THEORY
__O__
Example:
 _A
CASE
_ _ STUDY
S__D_
- It is a qualitative research
kind which allows the
researcher to have an
intensive analysis of the
phenomenon.
 _A
CASE
_ _ STUDY
S__D_
Example:
HHISTORICAL
_ _ T _ _ I _ _ L ANALYSIS
A__L_S_S

- This is the study of primary

documents to explain the
connection of past events to
the present time.
HHISTORICAL
_ _ T _ _ I _ _ L ANALYSIS
A__L_S_S
Example:
N _NARRATIVE
_ R _ _ _ V _ REPORT
R__O__
- Life accounts of individuals
based on their personal
experiences are typically
obtained and analyzed in the
conduct of this kind qualitative
research.
 N _NARRATIVE
_ R _ _ _ V _ REPORT
R__O__
Example:
 B BIOGRAPHY
__G___H_

- It studies an individual’s life,

struggles, and their relation
to societal means.
 B BIOGRAPHY
__G___H_
Example:
A _ACTION
_ I _ _ RESEARCH
R__E__C_

- It seeks transformative
changes to solve existing
problems.
 A _ACTION
_ I _ _ RESEARCH
R__E__C_
Example:
 C _CONTENT
_ T _ _ T AND
ANDDDISCOURSE
__C___S_
AANALYSIS
_ _ L _ _ _S
- This method requires the examination or
analysis of the substance or content of the
communication that takes place through:
C _CONTENT
_ T _ _ T AND
ANDDDISCOURSE
__C___S_
AANALYSIS
_ _ L _ _ _S
Example:
 1
A researcher seeks to describe
the daily teaching experiences of
millennial teachers in the
schools division of Tarlac
Province.

NARRATIVE REPORT
 2
The researchers seeks to
characterize the survival
strategies of families in an
urban poor community.
ETHNOGRAPHY
 3
A researcher seeks to explore
the development in the
courtship letter writing style
among Tarlaqueños.
HISTORICAL ANALYSIS
 4
A researcher attempts to
generate a theory of defense
mechanisms of students who
experience school bullying.
GROUNDED THEORY
 5
A researcher aims to describe
the language challenges of
hearing-impaired students in
a SPED class.
CASE STUDY
B. CHARACTERISTICS AND
USES OF QUALITATIVE
RESEARCH
1. Qualitative research is
NATURALISTIC
ATRCTAUIISLN.

https://www.thoughtco.com/naturalistic-
observation-4777754
2. Qualitative research is
PURPOSEFUL
SRFUOLPEPU.

https://sswm.info/train-trainers/pre-
training-preparations/selection-of-
participants
3. Qualitative research is
DETAILED
DTDELIAE.

https://replicaprinting.com/2015/10/determin
ing-paper-weight/
 4. Qualitative research requires
NEUTRALITY
ENGAGEMENT and LREYNITUTA.
EMEAEGNTGN

https://geelinlovesconan.wordpress.com/2015/12
/07/aeta-community-reflection/
5. Qualitative research follows an
INDUCTIVE process.
EUIDNTIVC

https://botpenguin.com/glossary/indu
ctive-reasoning
6. Qualitative research is viewed in a
HOLISTIC perspective.
THOCSIIL

https://www.linkedin.com/pulse/interpla
y-health-well-being-holistic-perspective-
hafiz-taimoor
 C. STRENGTHS OF
QUALITATIVE RESEARCH
 1. Qualitative research
c _ _complements
p__m__t_
quantitative research.
INTERVIEW
EVITINERW and OBSERVATION
EISTONAVORB
are the common instruments used in
the conduct of a qualitative study and
can be utilized as a support for any
quantitative data appearing in a
study.
 2. Qualitative research
provides more detailed information to
explain c _ _complex
p _ _ x issues
i _ _ u _ s.
Considering “information rich”
participants, as well as utilizing interview
and observation as qualitative research
instruments, may enable the researcher
to gather more accurate data needed in
explaining a complex phenomenon.
3. Qualitative research is
c _ _ cost
t eefficient
_ _ i _ _ e _ t.
Interview schedule and observation
checklist as qualitative research tools
demand the researcher to spend less
resources unlike questionnaires as a
primary tool utilized in quantitative
research.
 D. WEAKNESSES OF
QUALITATIVE RESEARCH
 1. Qualitative research
cannot g _generalize
_ e _ _ l _ _ e the
findings of the study population.
Findings of the study might not be
possibly generalized to a larger
population.
R _ _Replication
l _ _ _ t _ _ n of the study is
often suggested.
 2. Qualitative research is
more d _ difficult
_ f _ c _ _ t to analyze.

Qualitative research presents

non-numeric data which are all
based on the subjective
responses of the participants.
 3. Qualitative research is
t _ time
_ e consuming
c _ _ s _ _ i _ g.
Demands the researcher to spend more
time in dealing and engaging in the
participants.
The analysis and interpretation phase
of the study also requires the
researcher to take more time.
 IMPORTANCE OF
QUALITATIVE RESEARCH
ACROSS FIELDS OF INQUIRY

LESSON 2
 MEDIA
IMAED
RADIO
DORAI & TELEVISION)
NLISEOEIVT)
Qualitative Research in Education
 Qualitative Research in
Technical Communication

FOCUS GROUPS
 Qualitative Research in
Technical Communication

Video and Intranet

Fax
Emails Messaging Voice and
Conferencing Extranet

Jargon Graphics
 Qualitative Research in
Technical Communication
Qualitative Research in Psychology

BEHAVIORAL COGNITIVE
Qualitative Research in Psychology
Qualitative Research in
Advertising
WANTS
NEEDS
Qualitative Research in
Advertising
Qualitative Research in
Social Work

TRAUMATIC
PAINFUL
Qualitative Research in Marketing

SOCIAL RESEARCH
PROJECTIVE DEVICES
Qualitative Research in Marketing
Qualitative Research in
International Business
 If you were to conduct a
qualitative study to improve
your society, what would it
be? Why?