The 's

PROVEN CLIENT-GETTING GUIDE

HOW
TO GET
MORE
CLIENTS
101 weird, random and practical ways
to find your next copywriting client.

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 101 WAYS TO FIND YOUR
NEXT COPYWRITING CLIENT
Looking for your next client?

Tired of hearing the same old advice?

Sick of following someone’s “proven method” only to be left feeling icky,

clientless and wondering when your next payday is coming?

Don’t worry, the Posse has your back!

Here are 101 ways to find your next client as soon as TODAY 👏
Some are totally random…

Some are a little more practical…

And some are downright weird (but hey, they work!)

Each idea on this list is categorized into one of my 4 proven methods for
finding clients – Hunt, Gather, Play & Slay.

You might find success with all 4 methods OR you might find that one
works better for you based on your personality type!

Remember – there is no “right” or “wrong” way to find clients – different

strategies work for different people (i.e. if you’re an introvert, you’ll love
the “Hunt” method)...

But one thing is certain – CLIENTS ARE EVERYWHERE.

So keep your eyes open and plant seeds often. I hope this list shows you
just how accessible, easy and FUN finding clients can be.

Now, let’s find your next client 👇

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METHOD #1: HUNT
The Hunt Method is all about getting strategic and searching for clients
that are a fit for you.

This method is perfect for all my introverts and research-obsessed

writers who prefer to be systematic, stealthy and targeted in their
approach. You don’t spray and pray – you know what you want and go
after it.

Ask yourself what brands do you admire? What products do you love?
Follow them on social media, get on their email lists and watch what they
are doing.

You can try actively sending these businesses brief but personal outreach
emails/DMs, frequently searching their career pages and closely
monitoring their email/social so you’re ready when open jobs pop up.

Put It Into Practice...

1. Search “marketing agency” and sign up for 10-20 email lists.
When they’re hiring, they’ll send out an email announcing it – apply!

2. Make a list of the top 50 brands you’d love to work with, then sign up for
all of their email lists.
Keep an eye out for “we’re hiring” emails.

3. Follow all of the brands in your top 50 list on social media and engage
with their content frequently so they get familiar with seeing your name.
If you ever see an opportunity to offer real value or relevant
tips/suggestions, DM them.

4. Periodically monitor the website of your top 50 brands to see if they’re

hiring.

5. Follow other brands and businesses in your niche.

Even if they aren’t in your top 50, they’re worth being on your radar.

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6. Offer a free copy audit in exchange for a testimonial/review.

7. Send a (personal and helpful) email to businesses in your niche when

you see a clear need or problem you can solve.
BONUS: Sending a personalized loom of your critique/feedback can
help you stand out.

8. Do pro bono work for a charity or non-profit you love to build your
authority, experience and referral network.

9. Respond to email lists that you’re on and offer to improve something

specific about their email.

10. Rewrite the sales/landing page of a brand you love and send it to them.

11. Check your local newspaper or job board for job postings online.

12. Google search “[your city] hiring copywriter” (businesses who are hiring
often run advertisements or post about it on social media).

13. Find a magazine specific to your niche and look at the businesses that
are running ads in it.
Send them a personalized pitch.

14. Google search service-based businesses in your area, study how they
advertise and send them a personalized pitch (plumbers, electricians,
professional painters, appliance repairmen, auto-mechanics, house
cleaners, lawn care providers, etc.)

15. Google search alternative health + wellness providers in your area, study
their websites and reach out with a personalized pitch (massage
therapists, acupuncturists, chiropractors, etc.)

16. Collect the local flyers, pamphlets & mailers you get delivered to your
house.
These businesses are already spending money on advertising! Offer to
help them optimize their messaging.

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17. Search the “writing/editing” job category on Craigslist.

18. Set up keyword job alerts on LinkedIn.

19. Set up a Google Alert for “copywriting jobs” or “hiring copywriter”

Search Job Boards:

20. Indeed

21. Monster

22. Zip Recruiter

HOT TIP:
23. Simply Hired
For best results with monitoring job
24. Snagajob platforms, select 2-3 you can commit
to checking daily and check them
every single day. Being among the
25. Talent
first few applicants will significantly
increase your chances of getting an
26. Flexjobs interview.

27. We Work Remotely Spend time with your application! A

personalized and personal cover
28. Wellfound letter goes a LONG way. Don’t be
afraid to showcase your personality!
29. Freelancer

30. Upwork

31. Hubstaff Talent

32. Guru

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METHOD #2: GATHER
The Gather Method is all about good networking and relationship-
building.

This method is perfect for all my extroverted social butterflies who

thrive when connecting with people in real life. You love meeting new
friends, having real conversations and exploring unique opportunities!
You’re easygoing, adaptable and willing to try anything (at least once).

This method is focused on building your network, and it starts with telling
everyone you know, meet and cross paths with about what you do and
WHY – friends, family, colleagues, current and previous bosses, anyone you
pay for services and yes – even complete strangers…

Put It Into Practice...

33. Post about your copywriting services and ask friends and family to re-
share on their social media (we love to support friends’ businesses!)

34. Contact every friend you know who runs a business to let them know
what you’re doing now and that you’re open to referrals.

35. Attend local business events in your area — even if they aren’t
copywriting or marketing-related! Remember, your skills & services can
help ANY business owner.

36. Attend local job fairs.

37. Travel to conferences (I met my first client at a conference in Phoenix)!

38. Join online networking events (virtual classes, masterclasses, etc).

39. Go to local events and tradeshows in a niche you’d be interested in

writing for (i.e. fitness, wedding, health, interior design expos).

40. Host a meetup in your area to network & meet local business owners
(you could even make this a regular thing!)

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41. Tell your current employer that you’re learning copywriting and
offer to help them with their marketing (why not!?)

42. Connect with other freelancers near you and see if they have clients
who need copy support (graphic designers, developers, video editors, etc.)

43. Work from a local cafe and chat with others who are doing the same.
Fun fact: I once met a client this way!

44. Attend “happy hour” events for local professionals. Ask what they do for
a living and share about what you do / how you can help.

45. Chat with your gym owner and/or personal trainer. Tell them about
what you do and see if they need any help with marketing and/or
branding.

46. Have a hobby that involves an instructor? Next time you’re there, tell
them what you do and offer to help with advertising (archery lessons,
dancing lessons, music lessons, pottery class, art class, cooking class, etc.)

47. Ask your personal service providers how they get new customers. Offer
to help them build an online presence (hair stylists, nail technicians,
eyebrow/lash technicians, facialists, makeup artists, wax technicians,
dentists, realtors, etc.)

48. Go to all of your favorite local businesses and talk to them about your
services. It’s a BONUS if you’re already a “regular” customer (cafes,
restaurants, plant shops, yoga studios, etc.)

49. Even eavesdropping (when done tactically, of course!) can land you a
new client…
Posse Story: “The word blog from a nearby table interrupted my convo
with a friend at a cafe. I stopped, looked at them, and said: ‘Sorry, I’m a
copywriter, so the word ‘blog’ is a trigger for me.’ Everyone laughed,
and we started a conversation…”

50. Join a paid copywriting program that allows for referrals and
networking opportunities.

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METHOD #3: PLAY
The Play Method is all about showing up actively online and building your
personal brand, audience and authority.

This method is perfect for all my ambiverts who LOVE connecting with
people but prefer to do it from the comfort of home. You’re creative
and expressive and love to use social media to have conversations,
stay up-to-date on hot trends and share ideas.

This method is focused on using social media to connect with ideal clients,
post relevant content, showcase your skills and have fun and engaging
conversations! Remember – finding clients doesn’t have to be so serious!

Put It Into Practice...

51. Join relevant Facebook groups.
Don’t just join copywriting communities. You want to be where the
business owners are hanging out. Answer questions and share advice.

52. Use the search function in Facebook groups to find conversations you
can contribute to.
“copywriter”, “copywriting”, “[YOUR NICHE]”, etc.

53. Post on Instagram. Stick to a regular posting schedule to increase

engagement.

54. Post on LinkedIn. Stick to a regular posting schedule to increase

engagement.

55. Post on X (Twitter). Stick to a regular posting schedule to increase

engagement.

56. Post on TikTok. Stick to a regular posting schedule to increase

engagement.

57. Post on Threads. Stick to a regular posting schedule to increase

engagement.

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 HOT TIP:
Don’t just post copywriting tips or content
(borrrrring) – your ideal clients don’t only
care about what you do...

They care about WHO you are.

Share fun anecdotes, hobbies, reflections

and other content that showcases your
VALUES and what’s important to you!

58. Contribute regularly / answer questions on Tumblr.

59. Contribute regularly / answer questions on Reddit.

60. Contribute regularly / answer questions on Quora.

61. Contribute regularly / answer questions on Copywriters Forum.

Easy does it! Don’t overwhelm yourself, select 1-2 platforms you can
commit to checking regularly.

62. Create a post that simply says, “I’m accepting X new clients this month.“

63. Share free tips and resources that showcase your expertise.

64. Post on your Instagram stories daily to showcase more personal, day-
to-day content.

65. Post your work-related tasks/to-do list.

66. Post “day in the life” of content (people love seeing behind-the-scenes!)

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67. Do a copy audit giveaway.

68. Post an “Ask Me Anything” question box on Instagram stories.

69. Share a review of a book you’re currently reading.

70. Post polls to see how you can better help your audience.

71. Partner with a freelancer in your niche and do a takeover of each other’s
account.

72. Interview your clients on Instagram or Facebook live.

73. Frequently engage with people and businesses in your niche (leave
comments, share their posts, slide into their DMs – without pitching
anything!)

74. Answer relevant questions and offer advice.

Posse Story: “Someone raised a common problem to which I posted
my experience and challenges, and it opened a whole new set of
opportunities.”

75. Post in Facebook group(s) offering a free strategy session (if allowed).

76. Post in Facebook group(s) asking what they need help with (if allowed).

77. Go LIVE and give free value & offer a copywriting audit at the end.
i.e. critique some copy you found online, talk about your services, point
out a mistake you’re seeing a lot of, etc. Remember to repost the
recording to your feed later!

78. Share client wins and testimonials on social media.

79. Create a website and write keyword-rich blog posts.

80. Write an “Ask The Expert” column for your local newspaper.

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81. Apply to speak at local events or on podcasts.

82. Guest lecture at local high schools, colleges and universities.

83. Start a podcast.

84. Start building your email list.

85. Send out case studies and feature client wins to your email list.

86. Create a relevant and valuable lead magnet that helps your ideal client
solve a common problem (cheat sheets, checklists, helpful resources, etc.)

87. Host a workshop to help your clients solve a common problem and
upsell a strategy session.

88. Write a guest blog for businesses in your niche.

Other Places You Can Post Your Writing Online:

89. Medium

90. Vocal.Media

91. Newsbreak

92. Substack

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METHOD #4: SLAY
The Slay Method is all about building your business through results and
referrals.

This method is perfect for any copywriter who prefers quality over
quantity. You’d rather work with fewer clients for longer than serve a
variety of clients at the same time. Once you get your foot in the door,
you focus on over-delivering results and gaining trusted referrals.

This method starts with getting a few quality clients who will recommend
you to others.

While it can take time to find these “super connector clients,” by staying in
your lane, showing up and doing great work, you can build your referral
network without ever needing to create a website, post on social media or
send a cold email.

Put It Into Practice...

93. Ask clients to give you testimonials and/or reviews.

94. Send a “thank you” card to your clients after you complete a project
and let them know you look forward to working with them again.

95. Send a follow-up email 3 months later to follow up and see how else
you can help them.

96. Reach out to previous clients before big promotional periods to see if
they need copy support (Black Friday, Summer sale, back-to-school, New
Year etc).

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97. Offer a “VIP discount” to previous clients for any additional work that
they come to you for.

98. Offer previous clients a referral fee when they send you future clients.

99. Start a referral partnership with another freelancer (such as a graphic

designer, where you offer a small referral fee).

100. Ask previous clients for a recommendation on LinkedIn (Tip: Offer to

write it for them!)

101. Join a paid copywriting membership that helps you connect with
business owners who are hiring.

And there you go! 101 ways for you to find your next copywriting client – as
soon as TODAY...

HOT TIP:
Inside my brand new
membership for copywriters,
we’ll have a private Job Board
where new jobs are posted
weekly.

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 LEARN WHAT IT TAKES TO
BUILD A $10K/MONTH
COPYWRITING BUSINESS
If you’re a copywriter and you have a burning desire to level up...

Find a fellow copywriting crew that has your back...

And unapologetically claim the life and freedom you crave.

This is for you.

The Copy Posse is launching an exclusive membership for freelance

copywriters who are ready to grow their confidence, consistently land
high-quality clients and make their first $10,000/month (it’s closer than
you think).😉
Inside, you’ll get the ongoing support, accountability, networking,
community, mindset coaching and sales training you need to build a
$10k/month copywriting business...

PLUS access to our exclusive Job Board.

Doors are currently closed. Get on the waitlist to be notified when

doors open.

JOIN THE WAITLIST

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ABOUT
ALEX CATTONI
Since 2011, I’ve helped launch several successful brands and have proudly partnered with
many of the hottest transformational authors and businesses on the planet, writing high-
converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional
campaigns.

It is my conviction that the BEST copywriting today combines proven marketing

principles with modern-day branding and storytelling. Yet, after nearly a decade of
working behind the scenes in the online marketing world, I was noticing a dangerous
divide in the industry.

While there were a lot of brilliant and authentic marketers out

there, many still used manipulative, hypey, and severely outdated
sales tactics that I just didn’t vibe with…

In 2020, I launched the Copy Posse — the raddest, baddest

crew of copywriters, marketers, and entrepreneurs from
around the world on a mission to de-douchify the Internet,
redefine modern marketing, and make caring cool again.⁠⁠

I believe your message matters, and your words can

change the world. You have the power to create the
life of your dreams, build a lucrative business,
AND make an impact on humanity with the
type of marketing that today’s businesses
need, and today’s audiences crave.

Through our online programs and social

communities, we’ve helped hundreds of
thousands of rad humans find more freedom,
have more fun, and sell more products and
services… without selling out on their integrity.

Join our empathy empire,

Alex
Follow Me

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