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How to Use These Templates

Attached below are five abandoned cart email templates. When someone comes to your
ecommerce site, adds an item to their cart, and leaves the website without completing the
purchase, you can use email software to send an automated reminder to these visitors to
encourage them to come back.

The templates below outline copy you can base your own email off of. These templates are
completely customizable, so after you choose the template that’s right for your business,
simply fill in the prompts with relevant content. Feel free to add, delete, or adjust any of the
writing in these templates as you see fit.

Once you’re finished, bring the copy into your email software and make sure it fits the look
and feel of your other email messages. We’ve included an example of each template in action
to help you visualize what the final message will look like. Remember to use the conversion
rate calculator included in this kit to see if utilizing these templates has an impact on your
online store’s sales.

We hope these templates help you lower your abandoned cart rates and improve your
ecommerce site’s bottom line.
 Template #1

General Reminder
Use this template as a friendly and professional nudge to encourage potential customers to complete
their order. Nearly 70% of online carts are abandoned, and sometimes, all that’s needed is a quick
reminder for those who have simply been too busy to press purchase.

Subject Line: Insert Subject Line

Preview Text: Insert Preview Test

Hey there, [Recipient]. You didn’t forget about us, did you?

It looks like the order you started with [Company Name] was not completed. We’re keeping the following
items in your cart for when you decide to come back and finish your order.

[Insert picture and/or description of item(s) in the cart]

Remember, when you place an order with [Company Name], you’ll get [Benefit or Special Offering].

Click here to get back to your cart and complete your order – your [Item Type(s)] are waiting

[Insert CTA to your ecommerce store]

See you soon,

The [Company Name] Team

 Example

⬤⬤⬤

To: Your Recipient

From: You
Subject: Don’t Forget to Complete Your Lux Order!
 Template #2

Special Offer or Price Drop

Use this template if you feel there is price hesitancy for an item in your cart. 55% of carts are
abandoned because extra costs are too high, so an extra discount or incentive may be all that is needed
to secure the sale and a new customer.

Subject Line: Insert Subject Line

Preview Text: Insert Preview Test

Hi [Recipient],

We’ve got some good news for you – the item in your cart on [Company Website] is now [Explain
Discount]!

[Insert design for the discount]

We noticed you left something in your cart, and to make the offer more tempting, we thought you might
enjoy [Reiterate Discount].

Simply click here to complete your purchase – we’ve already applied the discount! But hurry, this offer is
only valid for [Length of Offer].

[Insert CTA to your ecommerce store]

Happy Shopping!
The [Company Name] Team
 Example

⬤⬤⬤

To: Your Recipient

From: You
Subject: 25% Off Your Tools Express Order!
 Template #3

Reasons to Reconsider
Use this template if you feel like prospects might need an additional incentive to make a purchase –
especially if you’re unable to offer a financial discount for placing an order. This template could help
your recipients feel better or more assured when placing an order.

Subject Line: Insert Subject Line

Preview Text: Insert Preview Test

Hello [Recipient],

Need a reason to place an order with [Company Name]? We’ll give you three.

● [Insert Reason #1] – [Elaborate on Reason #1]

● [Insert Reason #2] – [Elaborate on Reason #1]
● [Insert Reason #3] – [Elaborate on Reason #1]

Still not convinced? Head over to our customer testimonials page to see why more than [Number of
Customers] have trusted [Company Name] for their [Product Type] needs.

Or, click below to head back to our site and complete your order.

[Insert CTA to your ecommerce store]

The [Company Name] Team

 Example

⬤⬤⬤

To: Your Recipient

From: You
Subject: 3 Reasons To Place Your T4T Order
 Template #4

Customer Feedback or Support

Utilize this template if you feel like guests may need assistance to place an order, or if you’d like to
gather feedback on why the order was not completed in the first place. This can help your team make a
better buying process for this guest as well as in the long term.

Subject Line: Insert Subject Line

Preview Text: Insert Preview Test
Hi [Recipient],
Thanks for swinging by the [Company Name] site. We noticed you started your checkout process with us
but never completed your transaction.
At [Company Name], we want to make sure we’re offering excellent products and value to our shoppers.
We’d love to know what caused you to postpone your buying experience so we can better assist you.
We’ve included a survey with a few questions to help us understand what we can do to improve our
buying experience. If you have 60 seconds, we’d love your feedback.
[Insert CTA to survey]

Alternatively, if you need help completing your purchase faster, feel free to reach out to our customer
support team.
[Insert CTA to support]
You can also head back to our site at any time. We’ve saved the items in your cart for you to complete
your purchase at your convenience.
[Insert CTA to Your Ecommerce Store]

Thanks for helping our team improve!

[Company Name]

Example
⬤⬤⬤

To: Your Recipient

From: You
Subject: Can we help you finish your order?
 Template #5

Time-Sensitivity
Use this template if an item in a guest’s cart is low in stock or will only be available for a limited
amount of time. Doing so can encourage guests on the fence to finish the purchase.

Subject Line: Insert Subject Line

Preview Text: Insert Preview Test

Time is running out, [Recipient]!

[Item Name] is just sitting in your cart, but it might not be for long. [Explain the time-sensitivity of the
purchase. I.e. “Stock is running low,” or “The discount ends tomorrow!”].

To ensure you get the best deal on [Item] out there, head back to the [Company Name] site to complete
your purchase.

[Insert picture and/or description of item(s) in the cart]

Remember, when you place an order with [Company Name], you’ll get [Benefit or Special Offering].

Click here to get back to your cart and complete your order – your [Item Type(s)] are waiting!

[Insert CTA to your ecommerce store]

See you soon,

The [Company Name] Team

 Example

⬤⬤⬤

To: Your Recipient

From: You
Subject: STOCK IS LOW. Place your ornament order ASAP.
 Template #6

Nurture Sequence
Use this series of templates to send multiple reminders for those who might miss their first reminder.
The average office worker, for example, receives 121 emails per day – so this approach ensures you’re
not forgotten if one of your reminders gets lost in the shuffle. You can also approach this format by
combining the emails above to save yourself time.

Email #1: General Reminder

Subject Line: Insert Subject Line

Preview Text: Insert Preview Test

Hey there, [Recipient]. You didn’t forget about us, did you?

It looks like the order you started with [Company Name] was not completed. We’re keeping the following
items in your cart for when you decide to come back and finish your order.

[Insert picture and/or description of item(s) in the cart]

Remember, when you place an order with [Company Name], you’ll get [Benefit or Special Offering].

Click here to get back to your cart and complete your order – your [Item Type(s)] are waiting

[Insert CTA to your ecommerce store]

See you soon,

The [Company Name] Team

Email #2: Reasons to Reconsider

Subject Line: Insert Subject Line

Preview Text: Insert Preview Test

Hello [Recipient],
Need a reason to place an order with [Company Name]? We’ll give you three.

● [Insert Reason #1] – [Elaborate on Reason #1]

● [Insert Reason #2] – [Elaborate on Reason #1]
● [Insert Reason #3] – [Elaborate on Reason #1]

Still not convinced? Head over to our customer testimonials page to see why more than [Number of
Customers] have trusted [Company Name] for their [Product Type] needs.

Or, click below to head back to our site and complete your order.

[Insert CTA to your ecommerce store]

The [Company Name] Team

Email #3: Special Offer or Price Drop

Subject Line: Insert Subject Line

Preview Text: Insert Preview Test

Hi [Recipient],

We’ve got some good news for you – the item in your cart on [Company Website] is now [Explain
Discount]!

[Insert design for the discount]

We noticed you left something in your cart, and to make the offer more tempting, we thought you might
enjoy [Reiterate Discount].

Simply click here to complete your purchase – we’ve already applied the discount! But hurry, this offer is
only valid for [Length of Offer].

[Insert CTA to your ecommerce store]

Happy Shopping!
The [Company Name] Team

Workflow Illustration Example