Turkish company

Global Presence: LC Waikiki has over 1000

stores in more than 47 countries worldwide.

LC WAIKIKI.EG
Brand
 LCwaikiki.eg

• Swot analySiS:
A. Strengths:
1. Global Presence: LC Waikiki has over 1000 stores in
more than 47 countries worldwide, giving it a strong
global presence.
2. Product Diversity: LC Waikiki offers a wide range of
clothing and accessories for women, men, and
children, attracting a diverse customer base.
3. Product Quality: LC Waikiki is known for providing
high-quality products at affordable prices, making it
an attractive option for customers.
B.Weaknesses:
1. Intense Competition: LC Waikiki faces intense
competition in the fashion and clothing industry
from other major brands.
2. Variation in Product Quality: Some customers
may experience variation in product quality
between different branches worldwide.
3. Vulnerability to Market Changes: LC Waikiki may
be affected by rapid changes in fashion trends and
customer preferences.
C. Opportunities:
1. International Expansion: LC Waikiki can capitalize
on opportunities to expand into new markets and
increase its global presence.
2. Focus on Online Shopping: LC Waikiki can
leverage opportunities to develop digital marketing
strategies and offer a unique online shopping
experience.
3. Quality and Design Improvement: LC Waikiki can
take advantage of the opportunity to improve the
quality and design of its products to better meet
customer needs.
D. Threats:
1. Global Economic Slowdown: LC Waikiki may be
affected by a global economic slowdown, which
could impact customers' purchasing power.
2. Intense Competition: LC Waikiki faces threats
from intense competition from other brands in the
fashion and clothing industry.
3. Changes in Trends and Preferences: LC Waikiki
may be affected by rapid changes in fashion trends
and customer preferences, requiring it to adapt
quickly to those changes.
• Competitors:
LC Waikiki faces competition from various brands in
the fashion and retail industry. Here's an overview of
some of its competitors:

1.” Zara”: Zara is a Spanish clothing retailer known for

its fast-fashion clothing for men, women, and
children. It offers trendy and affordable clothing with
a wide range of styles and designs.

2. “H&M (Hennes & Mauritz)”: H&M is a Swedish

multinational clothing retail company that offers a
wide range of clothing and accessories for men,
women, teenagers, and children. It focuses on trendy
and affordable fashion.

3. “Uniqlo”: Uniqlo is a Japanese casual wear

designer, manufacturer, and retailer known for its
high-quality, innovative clothing and accessories at
affordable prices. It offers a wide range of basics and
essentials for men, women, and children.

4. “Mango”: Mango is a Spanish clothing design and

manufacturing company known for its trendy and chic
clothing and accessories for women. It offers a wide
range of fashion-forward clothing, including casual
wear, formal wear, and accessories.
5. “Gap”: Gap is an American clothing and accessories
retailer known for its casual, classic, and timeless
clothing for men, women, and children. It offers a
wide range of basics and essentials with a focus on
quality and comfort.
6. “Forever 21”: Forever 21 is an American fast-
fashion retailer known for its trendy and affordable
clothing and accessories for young men and women.
It offers a wide range of styles and designs inspired by
the latest fashion trends.
These are just a few examples of the many
competitors that LC Waikiki faces in the fashion and
retail industry. Each brand has its own unique
positioning, target audience, and product offerings,
but they all compete for a share of the
global fashion market.
Types of content the brand uses
LC WAIKIKI

1. Readable

LC WAIKIKI USES THE READABLE CONTENT MOSTLY ON

FACEBOOK, THOUGH THEY USES SOME PHOTOS OR VIDEOS
WITH IT TO ENHANCE IT.
Below is an example to it:
2. ViSiBlE

LC USES THE VISIBLE CONTENT MOSTLY ON INSTAGRAM,

BECAUSE IT’S An APPLICATION THAT DEPENDS ON PHOTOS AND
VIDEOS.
Below is an example to it:
“tHE PlatFoRMS tHE BRanD USES anD PoSt
on"

LC Waikiki uses platforms like Facebook, Instagram, and Tik Tok,

but focuses more on using Instagram cause the brand posts
pictures and videos of new models and pictures of offers and
advertisements that attract people in Instagram, so Instagram is
the most used platform for LC Waikiki.
 “ContEnt wRitinG oR CoPywRitinG”

LC Waikiki definitely uses copywriting in their marketing and

communication strategies,
Here are examples on content writing:
tEaM 3 “lC.EG”

1.Sara Abbass
2.Farah Magdy
3.Mayar Tamer
4.Menna Tamer
5.Ibrahem Shehata <Sub leader>
6.Sohila EL-Qady *Team Leader*

“tHE EnD”