Quick Example: Airbnb

This example is only illustrative to clarify one possible approach

for the final output of ALFIE Milestone 2
 Customer Journey

In the Milestone 1
you designed
the Customer
journeys for both
trainers and
trainees.

Now you need to

design the
touchpoints.

https://www.hotjar.com/customer-journey-map/
 Interface Design
2 landing pages to attract Guests and Hosts (for Alfie: trainers and trainees) à stages of the journey
before the purchase moment).

https://uxdesign.cc/how-airbnb-drives-users-actions-with-their-
landing-page-design-a-ux-analysis-d99effa9f536 https://www.prominence.global/marketing-funnel-
generate-leads/airbnb-host-landing-page/

THESE ARE THE FINAL “PRODUCTS”: please, design at least the wireframes (low prototyping), paying attention to the content to convince the
(benefits, frustrations you
solve...) à link the two landing pages to the first part of the Customer Journey (see next slide).
https://www.maxrosero.com/airbnb
 Interface Design
2 landing pages to attract Guests and Hosts (for Alfie: trainers and trainees) à stages of the journey
before the purchase moment).

Search for info and evaluation of alternatives: Channel > SEA (Search Engine Advertising). To
support this scenario, in your Customer Journey map, you need to mention that you will use SEA
(or, more in general, PPC campaigns). https://www.maxrosero.com/airbnb
 Interface Design:
purchase and post-purchase (usage)
Before this step (design), you
need to list all the information
from trainers and trainees,
allowing the creation of
matching filters.

You can list the filters on an

intermediary slide (before the
Interface Design) and/or in
Uxpressia

https://www.maxrosero.com/airbnb
 Interface Design:
purchase and post-purchase (usage)

Present in a visual way a

possible scenario of use. E.g.
Luca, a trainee, wants to find a
trainer. So, he clicks on the filter
“trainers nearby”…

https://www.maxrosero.com/airbnb
Thank you