Polytechnic University of the Philippines

Bachelor in Advertising and Public Relations

College of Communication

The Entrepreneurial Mind

Group Activity 1

BAPR 4-3D

GROUP 4

GRACILLA, Tricia Mae

HATAP, Jonelha Nicole

LEGASPI, Arriana

LUMIGUID, James Ryan

MAGISTRADO, Nicole Ann

MAGLAOY, Tatiana Jean

 SKILLS and INTERESTS

MEMBER SKILLS

Client Servicing

Management Skills
TRICIA
Communication Skills

Coffee lover

Media Planning

Copywriting

JONELHA Photography

Coffee lover

K-drama

Basic Editing

Arts and Crafts (Crochet)

Conceptualization
ARRIANNA
Cute Stickers

K-Pop

Sometimes watch Anime

Customer Service

JAMES Coffee lover

Attention to detail

Organizational Skills

NICOLE Editing

Communication Skills

Social Skills

TATIANA Hustler
 Budgeting

K-Pop

THE BUSINESS CONCEPT

Customized Coffee Kit Name: Craft n Cup

About the Business

In our unique business, we combine coffee with creativity and care for the
environment. Our Coffee Kit is a complete package with everything you
need for a personalized coffee experience. It includes a Mason Jar, Reusable
Straw, and high-quality ingredients.

What sets us apart is how you can make your coffee and cup your own. You
can add fun stickers to your cup to show off your style. And you can
customize your coffee just the way you like it. Choose your favorite blend,
add flavored syrups and milk – it's all up to you.

We're also committed to helping the planet. That's why we use materials
that you can reuse. We want to inspire you to make more eco-friendly
choices in your daily life.

In short, we offer more than just coffee. We want to offer a fun and
sustainable way to enjoy it.

KIT INCLUSIONS:
- Mason Jar
- Reusable Straw
- Themed Stickers
- Premium Coffee Blend
- Milk
- Flavored Syrups
- Coaster kit

TARGET MARKET

Demographics:
 ● Age: 16 to 34
● Location: Metro Manila, Philippines

Psychographics:
● Embraces current trends with enthusiasm
● Expresses creativity across different aspects of life

Behavioral Traits:
● Enjoys discovering new experiences
● Places a high value on personal preferences and tastes

Interests:
● Appreciates coffee in various forms
● Engages with K-pop culture
● Enjoys series and anime content
● Finds joy in DIY projects
● Delights in crafting and creating
 The Story Behind Craft n Cup

Fueled by a shared passion for coffee, our diverse team brings together a
unique blend of skills. From creative minds in advertising and design to
strategic thinkers, we leverage our expertise to understand our brand,
product, and most importantly, our target market.