BUSINESS PLAN

JACKET and the BEANSTALK

Introductory Page

JACKET and the BEANSTALK is determined to became a daily

necessity for local coffee addicts a place to dream of as you try to escape the

daily stresses of life and just a comfortable place to meet your friends or to try

fashion trends, all in one. With the growing demand for high quality gourmet

coffee and great service. JACKET and the BEANSTALK will capitalize on its

proximity to the outdoor mall of Santa Rosa Solenad. JACKET and the

BEANSTALK will offer its customers the best prepared coffee in the area that

will be complimented with pastries, and also a clothing line from which you

can choose and buy at affordable prices.

Executive Summary

JACKET and the BEANSTALK is a start-up Coffee and Clothing Line retail

establishment located in Santa Rosa Solenad. JACKET and the BEANSTALK

expects to catch the interest of a regular loyal customer base with its broad

variety of coffee and clothing products. The company plans to build a strong

market position in the town, due to the partner’s industry experience and mild

competitive climate in the area.

JACKET and the BEANSTALK aims to offer its product at a competitive

price to meet the demand of the middle-to higher-income local market area

residents and tourist.

 The company of JACKET and the BEANSTALK is a partnership business

where every members has its designated work. The JACKET and the

BEANSTALK company is being managed by its 6 owners from which they

are also the ones to serve as the employees.

The company will be headed by its Manager Mr. Xyril Jeid Diano along

with his Assistant Manager Kelly Picardal. Also we assigned 2 cashiers, Ms.

Diane Lapaz and Ms. Qynna Tanyag and 2 Sales Clerk , Ms. Rachelle

Salinas and Mr. Rolly Bastro to accommodate the coffee and clothing line

section.

JACKET and the BEANSTALK offers a broad range of coffee and

clothing products. JACKET and the BEANSTALK caters to all of its customers

by providing each customers a high quality coffee and clothing products made

to suit the customers ,down to the smallest detail.

JACKET and the BEANSTALK is committed to give the highest quality of

products that meets the customers expectations. Also JACKET and the

BEANSTALK will continuously develop and improve with the help of the team

and people.

The most significant potential market for JACKET and the BEANSTALK

comes from thousands of shoppers and tourists. Additionally, the thousands

vehicles that travel the Santa Rosa, Tagaytay Road on a daily basis provide a

wealth of potential customers.

The company will operate a 1,500 square foot cafe with a clothing line

section. The company also provided 100,000 Pesos for their start-up funds.

Environmental and Industry Analysis

Description of the Business

Product and/ Services

The product of the JACKET and the BEANSTALK are the following:

Clothing Products Coffee and Desserts

● Denim Jackets ● Cappuccino

● Sports Jackets ● Black Coffee

● Bomber Jackets ● Frappe

● Leather Jackets ● Chilled Coffee

● Wind Breaker Jackets ● White Coffee

Other Clothing Products Desserts

● Long sleeves ● Cakes

● Dresses ● Cup cakes

● Jeans ● Doughnuts

The Business of JACKET and the BEANSTALK is a partnership type

business where every member has its designated work.

Mission

JACKET and the BEANSTALK is committed to give the highest quality of

products that meets the customers expectations. Also JACKET and the
BEANSTALK will continuously develop and improve with the help of the team

and people.

Core Values

JACKET and the BEANSTALK​ ​ are FPIT meaning:

● Free Communication- Our shop is a social friendly cafe where

every customer will feel comfortable and relax.

● Passion to Customer- Every employees are developed and really

devoted and ready to give their best to serve our dear customer.

● Integrity- Upholds the highest ethical standards and promote trust

and respect.

● Teamwork- Means we have communication and equal to each

other that keeps the enterprises stable.

● Reliability- Meaning you can depend on us to do our job to the best

of our ability.

Location of the Business and its assets

The location of our business will be at Santa Rosa Solenad where target

customers are:

● Residents

● Shoppers

● Tourists

Competition

JACKET and the BEANSTALK direct competitors will be other coffee

bars and clothing line near the outdoor mall. These include the Starbucks,
Coffee Project, Craft Coffee Revolution, other food service establishments

that other coffee and other clothing lines. The stated companies are major

competitors because of its strong financial position and established marketing

and operational practices. However, despite of Starbucks entrenched market

position many customers favor smaller, independent establishments that offer

cozy atmosphere and good coffee at affordable prices.

JACKET and the BEANSTALK will position itself as a unique fashion

boutique and cafe that not only offers the best tasting coffee ,pastries and

high quality clothing products but also provides home like cozy and

comfortable environment, which established corporate establishments lack.

We will cater to customers bodies and minds, which will help us grow our

share in this competitive market.

Background of the Business Owners/Entrepreneurs

KELLY PICARDAL
Blk 31 Lot 30 Villa Palao Subd. Banlic Calamba Laguna
Contact #: 09350475880
Email Address: ​kellypicardal01@gmail.com

OBJECTIVES
To obtain a position that will enable me to use my strong organizational skills,
educational background, and ability to work well with people.

EDUCATIONAL BACKGROUND
Level School
Senior High School ​Asian Institute of Computer Studies (Present)
Address Chinabank Building, Barangay 1 Crossing, Calamba Laguna
School Year (Present)

Junior High School ​Calamba National High School (ANNEX)

Address Purok 5 San Cristobal
School Year 2012-2016

Elementary ​Banlic Elementary School

Address Villa Palao Subd. Banlic Calamba Laguna
School Year 2006-2012

PERSONAL INFORMATION

Nickname : ​Kelly
Gender : ​Male
Age : ​18
Date of Birth : ​November 5, 1998
Place of Birth : ​Sampaloc, Manila
Civil Status : ​Single
Citizenship : ​Filipino
Height : ​5”5
Weight : ​44kg
Special Skills : ​Computer Skills
Religion : ​Roman Catholic
Dialects : ​Filipino, English
Mother,s Name : ​Lyda Picardal
Occupation : ​Housewife

CHARACTER REFERENCES:
Yumi B. Musngi
Asian Institute of Computer Studies (Subject Teacher)
Calamba, Laguna
09228253562

Rachelle C. Lucas
Asian Institute of Computer Studies
(Guidance Counselor)
Calamba, Laguna

Amylou P. Fernandez Costa

Shakeys Manager
Halang Calamba, Laguna
09351550777

I hereby certify that all the information above is true and correct to the best
of my knowledge and beliefs.

_______________________
Kelly Picardal

Qynna Javier Tanyag

PH.3 B38 L3 Luxury Mamatid, Cabuyao, Laguna

Email: annyqyan@gmail.com
Contact No: 09365152810

PERSONAL INFORMATION:
Age : 17 years old
Birth Date : April 30, 2000
Birth Place : Jp Hostpital, Calamba City
Religion : Roman Catholic
Height : 5’0”
Weight : 42 kgs.
Gender : Female
Civil Status : Single
Nationality : Filipino
Father’s Name : Joel Samuel M. Tanyag Mobile
09152474450
Mother’s Name : Maricris J. Tanyag Mobile
09365152812

EDUCATIONAL BACKGROUND
Senior High : Asian Institute of Computer Studies
-Calamba
Brgy, Uno, Crossing,
Calamba, Laguna
June 2016 – Current

Junior High : Gulod National High School

Brgy. Gulod, Cabuyao,
Laguna
June 2015 – March 2016

Elementary : Banlic Elementary School

Banlic, Calamba, Laguna
June 2011 – March 2012

CHARACTER REFERENCES:
Mr. Victor T. Milar :  Administrator AICS – Calamba 
09153802375 
Ms. Rachelle Lucas :  Guidance Counselor AICS – Calamba 
09085143112  
Ms. Yumi B. MusñgI :  Instructor/Faculty Head AICS – Calamba  
09051617036 
 I hereby certify that the above information is true and correct to the
best of my knowledge and belief.
_________________
QYNNA J. TANYAG

Production Plan

Operations Plan

Marketing Plan

The purpose of this business marketing plan is to obtain but base

capatic fashion boutique cafe. Even your boutique is in a location that see

heavy root traffic, you can always increase your customers to base by the

employing innovative marketing strategies. At the opening of JACKET and the

BEANSTALK the entrepreneurs will promote a one week freebies at the

chosen products in coffee if the customers reach the amount of 500 pesos ,

this will help the business to get popular. The cafe retail industry will be the

tends to be overly youth focus. However, by closely having generational

fashion trend as well as our own customer purchasing preferences. JACKET

and the BEANSTALK is a multi-member limited liability partnership formally

organize in our company will generate revenue to the retail sale of clothing

and other merchandise. To make it recognized by the people flyers will be

distributed to Santa Rosa Solenad.

Organizational Plan
Financial Plan

JACKET and the BEANSTALK will capitalize on the strong demand for

high quality gourmet coffee and clothing line. The owners have provided the

company with sufficient start-up capital. With successful management aimed

at establishing and growing a loyal customer base, the company will see its

net worth doubling in a year. JACKET and the BEANSTALK will maintain a

healthy 65% gross margin, which combines with reasonable operating

expenses, will provide enough cash to finance further growth.

Assessment of Risk

The number one risk in every business is the customers who are not

interested in a product. JACKET and the BEANSTALK buyers loves to shop

and enjoy going to boutiques and cafe besides of having trends jackets and

other clothing products it also have coffee area wherein you can have a warm

seat and rest and talk with your friends while drinking coffee and some cakes.

Fashion boutique and cafe is uncommon nowadays because some of this

kind of business is only boutique wherein you can look and buy dresses but

JACKET and the BEANSTALK have two business that combined together,

The fashion and boutique cafe . The other risk is the salary of the manpower

,but we , the entrepreneurs will handle this business so we do not have

some problems with the salary. The Clothing products will get on Taytay Rizal

and the coffee products will get on will get on Amadeo Cavite. The location of

the JACKET and the BEANSTALK will be in Santa Rosa Solenad , wherein

you will experience a comfortable environment and pleasant dressing room.

 Timetable/Milestones

Employees Mon Tue Wed Thur Fri Sat Sun

Xyril Jeid 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00

Diano Pm Pm Pm Pm Pm Pm

Kelly 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00

Picardal Pm Pm Pm Pm Pm Pm

Rolly Bastro 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00

Pm Pm Pm Pm Pm Pm

Diane Lapaz 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00

Pm Pm Pm Pm Pm Pm

Qynna 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00

Tanyag Pm Pm Pm Pm Pm Pm

Rachelle 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00 8:00-11:00

Salinas Pm Pm Pm Pm Pm Pm

Appendices

Cost for all equipment of JACKET and the BEANSTALK is 30-35

thousand, in that amount it includes different fabrics ,buttons zippers etc. Also

the competitors profile. As we said our company is a cafe with a twist of

fashion so it will be called as JACKET and the BEANSTALK .If there's a

company build a store like this cafe with a twist of fashion , we will consider it

as a great competitors.