D C A K E

EE A N
COFF
 Good afternoon, everyone. I am Natasya
Aprilia I am the owner of “The Natasya Sweet
Coffee and Cake”. I’m going to present the
business plans of my new coffee shop. The
purpose of this presentation is to inform you
all about my new business and the product I
will sell.
 Executive
Summary
• My mission is to will provide a friendly, comfortable place
where the customers can receive quality food, drink, and
service at reasonable price
• The café will also serve non coffee drink and delicious
meal or snack.
• The natasya sweet will be open from 9:00 A.M to 9:00
P.M.
Tuesday-Sunday
 Goals and
Strategy
• Short-term goal : Set small daily, weekly, and
montly financial goals, running small short and
campaigns through local media sources for a few
short weeks, being active on social media.
• Long-term goal : Set sales goals on quarterly
and yearly bases, creating more elaborate
marketing strategies and campaigns are always
being crafted by businesses and our shop is no
different.
• Strategy : Be sure to offer free wifi in our
shop, advertising on our premises, promote our
LOCATION

One Pajajaran
Street, Bogor
 Market
Segmentation

Geographi Jabodetabek
c

High School
Demograp Population
between the age
Student, Collage
Student, Young
hic of 16-50 yrs Worker, Tourist, and
Shoppers

College goers Young

Psychogra looking for
economical
professionals
looking for an
phis places to hang informalplace to
out unwind
 Produ
ct Non Coffee
Bakery
Drink • Red velvet
• Chocolate • Chocolate
Coffee Drink • Tea
cake
• Americano • Matcha • Cheese
• Cappuccino • Taro
cake
• Latte • Vanilla • Muffins
• Macchiato • Orange • Cinnamon
• Thai tea
rolls
• Juice • Croissants
• Pie
 Thank you
Any question?