Embracing The Next Level of Digital Banking

Metaverse is an evolution, not a revolution

26 June 2022
Charles Budiman
KB Financial Group
KB Financial Group is Korea’s leading financial
services provider offering broad range of financial Mission
products and services with the total asset of
663,895.3bn Won (+/- IDR 7,966,740bn) by Q4’21.

The Group was founded in 2008 to better serve

clients, enable growth and deliver value in a rapidly
changing financial environment. Our core strengths
are expertise, broad customer base, wide Vision
distribution network, innovation and strong
brand.

Under the Group, there are 13 subsidiaries

including: KB Kookmin Bank, KB Securities, KB
Insurance, KB Kookmin Card, KB Asset
Management, KB Capital, Core Value
KB Life Insurance, KB Real Estate Trust, KB
Savings Bank,
KB Investment, KB Data Systems and KB Credit
2
Information.
KB Kookmin Bank is very active in initiating and experimenting various
Metaverse initiatives
External Platform Internal Platform

KB KB Financial Town KB Metaverse VR

Metaverse (Roblox) Branch
Video
Banking or
Work Related Conference
(GatherTown)

Other Metaverse
Initiatives
(In progress / Coming)
KB Youth Maru Liiv
Non Banking or (Zepeto) SANDBOX
Non Work ARENA
Related (Zepeto)

3
Engaging the MZ generations (Millenials & Gen Z generations)
Promoting KB Kookmin Bank brand to the MZ generations in various places in the KB Youth Maru metaverse
space

large billboard
advertisin
tent/ca
g sign tent
mping
소 (5)
game tent/ca
파
small
sofa/bench
stage /
zone mping mat

Small
stage/
bonfir
e lake
billboard
large
direction
billbo
ard
meeting
space
KB tree house
tent/campi
small ng
Youth
stage /
mat
Maru
lake

Military tent/camping

Chavac
Small
Zone stage/b sofa/bench, Healing
onfire, Entranc etc. space
etc. e
4
KB Financial Town
We are experimenting with the possibility that Metaverse can be used as a new financial channel
Full MapDistrict
Business Games

residential district

business district

In-game tutorials (GUI) Unbox (mini-game)

Business District Virtual Branch

KB Virtual Branch Branch Banking Hall Consultation with CS

Exterior entrance

5
KB Metaverse VR Branch
Experimenting by building a branch in virtual space to develop new financial services using virtual reality (VR)
technology.
 It will be used as financial
education content for teenagers
and serve as a metaverse testbed
to experience and accumulate
new technologies Entrance
 KB Metaverse VR Branch is Shows the future KB
characterized by providing a Financial Town
differentiated customer
experience such as
Main Hall
‒ Building realistic branches in a
Customers can browse their
virtual space
‒ Developing a head-mounted personalized financial
display (HMD)-based UI and information and do simple
interaction transactions, such as transfer
‒ One-on-one asset consultation
using customer and employee
VIP Lounge
avatars
Customers can access
 We collaborate with a VR content personalized financial
startup to develop user interface information supported by a
and interaction based on head-
mounted display (HMD) devices
KB RM (through avatar). The
to provide differentiated RM can help clients analyze
customer experiences such as risk-return profiles or design
one-on-one counseling functions investment portfolios. 6
KB Metaverse VR Branch

Placeholder for Video

7
Key Take Away

Metaverse is an EVOLUTION,
it is not a REVOLUTION

Regulator

We’re still in
early day
Consumers

Technology

Keep
exploring,
experimenting
and testing are KB Financial Group
keys chooses to be in the frontline
in this Metaverse Journey
8
 TERIMA KASIH
감사합니다 – GAMSAHABNIDA
THANKYOU