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Subjectivity in Performance Evaluations:
A Review of the Literature*
SARA WICK, University of Guelph†
ABSTRACT
Subjectivity is an important element of employees’ performance evaluations because its
use can motivate employees and improve their productivity. Given this importance, it has
been a prominent area of research within the management accounting literature. Using a
structured approach, I review articles from 11 highly ranked accounting journals across
12 years with the objective of synthesizing and assessing the research to identify research
gaps and opportunities for future research. I observe that two types of subjectivity are
commonly studied: subjective performance measures and ex post discretion, across a
wide range of settings. Research questions are investigated, drawing on theory from eco-
nomics, psychology, and organizational behavior and using experimental, field study,
survey, archival, analytical, and interview methods. My synthesis of the literature high-
lights many opportunities for future research to further the study of subjective perfor-
mance evaluations. This study contributes to practice and accounting research by
synthesizing and providing insights about the subjectivity literature as well as identifying
opportunities for future research.
Keywords: subjectivity, subjective performance evaluations, discretion, literature
review
RESUM
E
La subjectivité joue un rôle important dans les évaluations de rendement des employés,
car elle peut être un élément motivateur et accroître la productivité des employés.
Compte tenu de cette importance, elle représente un champ d’études de premier plan
dans la littérature sur la comptabilité de gestion. À l’aide d’une approche structurée,
j’examine des articles tirés de 11 revues comptables bien classées parus sur une période
de 12 ans pour faire une synthèse et une évaluation de la recherche afin d’en cerner les
lacunes et d’établir des pistes aux fins de futures recherches. J’observe que deux types de
subjectivité sont couramment examinés, soit les mesures de rendement subjectives et les
* Accepted by Linda Thorne. This paper is based on part of my dissertation completed at Wilfrid Laurier Uni-
versity. Many thanks to Linda Thorne (associate editor) and two anonymous reviewers for their helpful sug-
gestions. I gratefully acknowledge the guidance and advice of my dissertation committee co-chairs, Leslie
Berger and Lan Guo. I am also thankful to the other members of my dissertation committee, Adam Presslee,
Anne Farrell, and Christian Jordan. I gratefully acknowledge the financial support provided by CPA/Laurier
Centre for the Advancement of Accounting Research and Education.
† Corresponding author.
mesures discrétionnaires ex post, dans un vaste éventail de situations. J’examine les ques-
tions de recherche posées qui s’appuient sur diverses théories économiques, psy-
chologiques et du comportement organisationnel au moyen d’expériences, d’études sur le
terrain, de sondages, d’archives et d’entrevues. Ma synthèse de la littérature dégage
plusieurs pistes d’étude possibles pour faire avancer la recherche sur les évaluations de
rendement subjectives. La présente étude contribue à la pratique et à la recherche com-
ptables en présentant une synthèse de la littérature sur la subjectivité et en fournissant
des perspectives sur le sujet, en plus de cerner des occasions aux fins de futures
recherches.
Mots-clés : subjectivité, évaluations du rendement subjectives, discrétion, analyse
documentaire
1. INTRODUCTION
Subjectivity has long been an important component of employees’ performance evaluations
(Prendergast and Topel 1993) and management accounting research (Bol 2008). Subjectivity
in performance evaluations occurs when it is difficult for managers to engage in performance
evaluations with solely objective measures or when the objective measures available do not
fully reflect the underlying performance of the employee. Given the importance of perfor-
mance evaluations to increase employees’ effort and motivation (Bonner and Sprinkle 2002),
the study of subjectivity in performance evaluations has been a significant and abundant area
of the management accounting research in the past decade because of its practical and theo-
retical importance. Practically speaking, the use of subjectivity in performance evaluation sys-
tems is increasingly prevalent. Organizations operating in the 21st century are considering
knowledge workers and their output to be their most valuable assets (Drucker 1999;
Zimmerman 2015). For example, employees who contribute to research and development are
far more in demand due to the rise of companies such as Facebook, Twitter, Amazon, and
Google (Zimmerman 2015). Evaluating the output of knowledge workers requires elements
of subjectivity because it is often judged on its quality, which can make it difficult to evaluate
using objective measures. At the theoretical level, the subjective performance evaluation liter-
ature has been previously reviewed in the Journal of Accounting Literature in 2008
(Bol 2008). At that time, the extant literature was quite limited and in the early stages of
development, and provided promise that it would continue to grow.
Given that this subjective evaluation literature is of practical importance and has seen
recent growth within the management accounting field, in this paper I provide a review
of the existing research examining subjectivity in performance evaluations that has been
published in highly ranked accounting journals for the years spanning 2009 through
2020. My objectives for this review are twofold: first, to synthesize and critically assess
the existing subjectivity in performance evaluations research, and second, to identify ave-
nues for future research to further explore this important topic. To achieve these objec-
tives, I adopt a structured approach where, after determining the topic and objectives of
the review, I identify relevant articles using a manual and electronic search of 11 highly
ranked accounting journals.1 Then, I synthesize and critically assess the literature by clas-
sifying each article by its topic, setting, theory, research method, and results. This method
of classification allows me to critically assess the existing research to identify themes,
knowledge gaps, and opportunities for future research.
The results of my review provide several important insights. I observe that the majority
of articles examine two types of subjectivity: subjective performance measures
(i.e., indicators of performance that require the evaluators’ judgment (Moers 2005)) and ex
post adjustment and allocation (i.e., discretion that allows managers to make ex post
adjustments to ex ante performance expectations (Gibbs et al. 2004)). My analysis shows
that subjectivity is examined across a wide range of settings, such as banking and finance,
retail, and professional services, and is explained by drawing on theory from economics,
psychology, and organizational behavior. I provide evidence that a diverse set of research
methods are used to examine subjectivity, including experiments, field study, survey, archi-
val, analytical, and interviews. In my synthesis of the subjectivity literature, I identify
important gaps that provide opportunities for future research. Specifically, interesting areas
of future research include employees’ reactions to subjectivity, how to mitigate the costs of
subjectivity, the effect of subjectivity on outcomes other than employees’ performance and
bonuses, understanding how different types of subjectivity can be used to reduce compen-
sation risk, and identifying geographic differences in the benefits and costs.
My literature review makes several important contributions to accounting practice
and research. Subjectivity is an important element of employee performance and contract
design, and the literature provides many examples of when its use is beneficial and when
its use can be costly. My synthesis of the literature identifies insights and conclusions
about subjective performance evaluations that will be useful for managers who are
responsible for evaluating employees’ performance and who are interested in the benefits
and costs of a contract design that allows for subjectivity. This literature review also con-
tributes to the management accounting literature in examining performance evaluations
and incentives. Similar to other literature reviews in management accounting
(e.g., Bonner et al. 2000; Hoque 2014; Shields 1997), my review provides a source for
researchers to learn about existing research in subjectivity in performance evaluations
and to stimulate thought for future research.
The remainder of this paper is organized as follows. In section 2, I provide a detailed
description of the method that my review follows. In section 3, I examine the articles
reviewed, and in section 4, I synthesize and critically evaluate the research to provide
future research opportunities. Finally, in section 5, I provide concluding remarks.
2. METHOD
I adopt a structured approach to organize and synthesize existing research in subjective
performance evaluations. A structured approach allows me to make important insights in
1. Thirteen accounting journals are reviewed; however, 2 journals did not publish any relevant articles
over the review period. Therefore, I discuss the results from the 11 remaining journals.
developing future research questions (Massaro et al. 2016).2 I begin the structured
approach with the identification of a general topic and the determination of the review
objectives. The topic I selected is subjectivity in performance evaluations because of its
practical and theoretical importance. After the topic was selected, I then defined the
objectives of the review: to synthesize and critically assess prior research, to identify
research gaps, and to discuss future research opportunities.
The next step of the structured approach is to select journals and years to include in the
review and the search vehicle. I select 13 high-quality accounting journals from the Financial
Times’s Top 50 (FT50) Journal List and the Australian Business Deans Council (ABDC)
Journal Quality List.3 For each journal, I examine the years spanning 2009 through 2020. I
select these years because both journal articles and working papers in the years up to and
including 2008 are discussed in a comprehensive review of subjectivity in compensation con-
tracting in the Journal of Accounting Literature (Bol 2008). Although research examining
subjectivity in performance evaluations exists in journals outside of accounting (e.g., Demeré
et al. 2019; Maas and Torres-Gonzalez 2011), similar to other literature reviews in account-
ing (e.g., Broadbent and Guthrie 1992; Shields 1997), I limit the scope of my review to
accounting journals only. I do so to focus my review on subjectivity literature with a contex-
tual focus of performance evaluations as part of the management controls system.
To identify relevant articles, I follow a two-stage approach established in previous
accounting literature reviews (e.g., Hoque 2014; MacTavish et al. 2018). For all journals
from the review period, I first read the table of contents (which includes titles and
abstracts) and then I perform two keyword searches (using the terms “subjective perfor-
mance evaluation” and “subjectivity”). I evaluate all articles against a single criterion: the
article must consider subjectivity in the evaluation of employees. Two of the journals
selected (AAAJ and AJPT) did not publish any relevant journal articles. The remaining
11 journals are discussed throughout the rest of this review. Once the relevant articles are
selected, I continue the structured approach by developing a systematic method to orga-
nize the relevant articles with an overarching objective of identifying relevant themes and
synthesizing the literature, as discussed below.
3. FINDINGS
Across the 11 journals and 12 years reviewed, I identify 59 published articles. As
reported in Table 1, panel A, the journals publishing the most articles are TAR (27%),
2. The structured approach I followed is similar to other literature review articles in accounting
(e.g., Chenhall and Smith 2011; Hoque 2014; Roussy and Perron 2018; Shields 1997).
3. All six accounting journals from the FT50 Journal List are selected (Accounting, Organizations and
Society (AOS), Contemporary Accounting Research (CAR), Journal of Accounting and Economics
(JAE), Journal of Accounting Research (JAR), Review of Accounting Studies (RAS), and The Account-
ing Review (TAR)). The seven remaining journals are the A* accounting journals from ABDC Journal
Quality List which do not appear on the FT50 (Accounting, Auditing & Accountability Journal
(AAAJ), Auditing: A Journal of Practice & Theory (AJPT), European Accounting Review (EAR), Jour-
nal of Business Finance & Accounting (JBFA), Journal of Management Accounting Research (JMAR),
Management Accounting Research (MAR), and The British Accounting Review (BAR)).
TABLE 1
Summary of articles
TABLE 1 (continued)
Notes: aAccounting, Auditing & Accountability Journal (AAAJ) and Auditing: A Journal of Practice & The-
ory (AJPT) were also reviewed; however, no relevant articles have been identified. bThe Accounting Review.
c
European Accounting Review. dManagement Accounting Research. eJournal of Management Accounting
Research. fContemporary Accounting Research. gAccounting, Organizations and Society. hThe British
Accounting Review. iJournal of Accounting and Economics. jJournal of Accounting Research. kReview of
Accounting Studies. lJournal of Business Finance & Accounting. m“Subjective measures are superior’s sub-
jective judgments about qualitative performance indicators” (Moers 2005, 68). n“Ex post discretion” refers to
bonus payments that are determined without using a strict formulaic approach (Ederhof 2010). o“Ex post
weights” refers to when managers have discretion over the weights on some (or all) of objective performance
measures (Gibbs et al. 2004). p“Other” includes articles that study (equally) more than one element of subjec-
tive evaluations or that examine a topic that does not relate to subjective performance measures, ex post flexi-
bility in weights, or ex post discretion to make adjustments and allocations. q“Multiple industries” refers to
studies that do not define a single industry. r“Other single industries” use a single industry but are not consid-
ered part of banking or finance, retail, or professional services. s“Generic” refers to when the setting is
abstract, stylized, or simplified (e.g., experimental studies). t“No setting” refers to when a referent industry is
not specified (e.g., analytical studies). u“Economic and other” refers to when economic theory and psychol-
ogy or organizational behavior theory is used.
followed by EAR (15%) and MAR (15%).4 In addition, 32% of the articles are published
between 2009 and 2012, 27% are published between 2013 and 2016, and 41% are publi-
shed between 2017 and 2020. The increase in publications in the last three years of my
review suggests that this area of research remains active. Next, I use a modified version
4. This analysis should be interpreted with caution, as not all journals publish the same number of articles
per year (Chenhall and Smith 2011; Hoque 2014).
of the framework adopted by Hoque (2014) to categorize each relevant article by topic,
research setting, primary theory, research method, and results.
In categorizing the articles by topic, I observe that 47% of articles examine the role
of subjective performance measures, 34% of articles examine allowing ex post discretion
to make adjustments and allocations, and 5% of articles examine ex post flexible
weighting of performance measures (see Table 1, panel B).
I identify seven research settings in my review of the articles: banking and finance,
retail, professional services, other single industries, multiple industries, generic, and no
setting.5 The articles examining subjectivity in performance evaluations are examined
across a broad range of these research settings. I find that 26% of the articles are in multi-
ple industries and 32% of the articles are in generic settings. Of the remaining article set-
tings, 12% are in banking and finance, 10% are in retail, 7% are in other single industry
settings, and 5% are in professional services (see Table 1, panel C).
I find that a wide variety of theories are used in the articles. The majority of articles
draw on economic theory (27%), psychology theory (20%), or organizational behavior
theory (14%). Some studies draw on a combination of economic and either psychology
or organizational behavior theory (15%), management theory (5%), or use prior literature,
primarily in management accounting, to address their research questions and formulate
hypotheses (19%) (see Table 1, panel D).
In the exploration of subjective performance evaluations, my analysis shows that the
most common method used is the experimental method (36%). Two types of field studies
are identified: one where the researchers obtain performance evaluation data from the organi-
zation (17%) and one where the researchers survey the organizations’ employees directly
(5%). Surveys with a wider distribution (i.e., using respondents from multiple organizations
and/or industries) are also a common method used (17%). Finally, a smaller number of stud-
ies use either the archival (12%), analytical (8%), or interview (5%) method (see Table 1,
panel E).
Finally, in my review of the subjectivity literature an important theme emerged:
research can be also categorized by the benefits and costs of subjectivity in performance
evaluations. In the next section, I use this theme to synthesize the literature and to iden-
tify opportunities for future research.
4. SUMMARY OF RESULTS
Benefits of Subjectivity
I identify several benefits of subjectivity that include risk reduction, reduction of perceived
unfairness, inducement of adaptive behavior, and mitigation of incentive distortion.
5. Other single industries include various single-industry studies where an industry was considered by only
one study. Multiple industries include more than one industry, and generic settings are most commonly
experimental studies that often define a setting but are abstract, stylized, or simplified (Shields 1997).
Articles included in the no-setting category do not specify a referent industry (e.g., analytical studies).
Risk Reduction
Subjectivity can benefit employees’ contracts because it can reduce the compensation risk
to employees. When only objective evaluations are used, one compensation risk
employees can face is that objective performance evaluations can be negatively
influenced by uncontrollable events (Bol 2008).6 Uncontrollable events are unknown ex
ante in contract design and therefore cannot be contracted on explicitly. To reduce this
risk to employees, managers can be endowed with ex post discretion. This discretion
allows managers to incorporate information learned during the contracting period
(e.g., information related to the occurrence of an uncontrollable event) that was unknown
ex ante in the contract design phase (Baker et al. 1994; Gibbs et al. 2004). Archival
research provides evidence of ex post adjustments in subjective performance evaluations
to reduce such compensation risk that relates to the occurrence of uncontrollable negative
events. One study of CEO incentive contracts from 579 firms shows that discretionary
bonuses are often included in compensation contracts of CEOs when ex ante performance
measures are likely to be impacted by uncontrollable events (Höppe and Moers 2011).
That said, a second archival study examines the likelihood of ex post adjustments before
and after the introduction of the enhanced SEC compensation disclosures mandated in
the compensation discussion and analysis (CD&A) (Gipper 2021). The study shows that
when companies are required to make such enhanced disclosures, they are less likely to
subsequently make discretionary ex post adjustments and rely on more objective (formu-
laic) measures.
Research from the field also provides evidence supporting the use of subjectivity in
performance evaluations to reduce compensation risk stemming from the occurrence of
negative uncontrollable events. For example, when sales targets are determined centrally
by corporate headquarters, managers are more likely to use their discretion and set more
attainable sales targets for postal stores that face higher (vs. lower) environmental uncer-
tainty (Bol et al. 2010). A second study of a large US retailer finds that when managers
are exposed to environmental uncertainty and face greater noise from objective measures
of performance, supervisors will increase subjective performance evaluations (Anderson
et al. 2020). Finally, a survey of foreign subsidiaries that operate in Belgium shows that
when there is an interdependency between headquarters and a subsidiary, evaluations of
the subsidiary can be negatively affected by the decisions made by headquarters
(i.e., representing an uncontrollable event), and therefore the use of subjectivity in the
evaluation of the subsidiary is more likely (Du et al. 2013).
Several studies broaden our understanding of the use of ex post adjustments to filter
out negative uncontrollable events by examining how employees will react to such
adjustments. For example, an experimental study using 142 undergraduate students pro-
vides evidence that when ex post goal adjustments are available to filter out unforeseen
and uncontrollable events, performance is improved for moderately set goals because of
positive perceptions of procedural justice (Kelly et al. 2015). A second experimental
6. Objective performance measures are used when employees’ output is quantifiable and is verifiable for
contracting purposes (Woods 2012).
study also shows how employees react to managers’ use of ex post adjustments. When
work periods are difficult and when ex post adjustments are available to filter out nega-
tive uncontrollable events, superior-subordinate identity moderates the relationship
between the availability of an ex post adjustment and the expectancy of receiving a
reward, such that the expectancy of the reward is higher when superior-subordinate iden-
tity is high compared to when it is low (Burt et al. 2020). Research from the field also
examines how employees’ performance is affected by managers’ use of ex post adjust-
ments. Two studies show that managers are more likely to award larger subjective
bonuses when ex ante performance targets are difficult (Anderson et al. 2020; Aranda
et al. 2019), and these larger subjective bonuses result in improved employee perfor-
mance in the subsequent period (Aranda et al. 2019).
Slapničar (2009)
Bol et al. (2010) Field study (data) Retail Other—Discretion in Manager Korea
target setting
Maas et al. (2012) Experimental Generic Discretionary allocations Manager The Netherlands
Hartmann and Slapničar (2012) Field study (survey) Banking Subjective measures Employee Slovenia
Liu and Experimental Generic Discretionary allocations Employee N/A
Leitch (2013)
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TABLE 2 (continued)
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TABLE 2 (continued)
664
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TABLE 2 (continued)
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TABLE 2 (continued)
666
Hartmann et al. (2010) Field study (survey) Multiple industries Subjective measures Employee The Netherlands
Luft et al. (2016) Experimental Generic Subjective measures Both N/A
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19113838, 2021, 4, Downloaded from https://onlinelibrary.wiley.com/doi/10.1111/1911-3838.12273 by UNED, Wiley Online Library on [13/02/2023]. See the Terms and Conditions (https://onlinelibrary.wiley.com/terms-and-conditions) on Wiley Online Library for rules of use; OA articles are governed by the applicable Creative Commons License
SUBJECTIVITY IN PERFORMANCE EVALUATIONS 667
Taken together, although this area of research has received attention over the last
12 years, unanswered empirical questions remain. Research should continue to explore
how different types of subjectivity (e.g., subjective measures, ex post weights, or other
types) can reduce employees’ compensation risk and how employees react to managers’
efforts to reduce such risk.
evaluations have a negative influence on team cohesion, which in turn has a negative
effect on team performance. Finally, one experimental study broadens our understand-
ing of managerial discretion in a team setting by examining managers’ discretion over
the provision of feedback rather than the determination of compensation (Hecht
et al. 2019). This study finds that managers will strategically provide information to
individual team members about their relative contributions to team output depending
on whether the team member is a low- or high-performing employee. Specifically, man-
agers will provide low performers, but not high performers, with relative performance
information about their performance.
In addition to the use of subjectivity to reduce perceived unfairness in teams, subjec-
tivity in the target-setting process also allows managers to restore fairness perceptions
when employees are rewarded based on relative performance evaluations (Habran and
Mouritsen 2020). This is particularly important when the group of employees under eval-
uation have heterogeneous abilities. In this case, research using data from 103 postal
stores in Korea shows that managers sometimes use discretion in the contract design
phase and assign more attainable targets to branches with lower ability to generate profit
in order to restore perceptions of fairness (Bol et al. 2010). In a similar regard, an experi-
mental study using 40 student participants shows that targets determined using discretion
ex post led to higher employer profit compared to targets determined ex ante (Liu and
Leitch 2013).
7. An analytical model that examines the relationship between precision of performance measures and
limited employee attention shows that when employees can improve the precision of the measures
related to nonproductive tasks, managers can divert employees’ attention away from such nonproduc-
tive tasks if they do not use such signals of performance (Liang and Nan 2014).
not easily quantified (Baker et al. 1994; Bol 2008).8 For example, a field study at a retail
bank shows that when objective measures of performance provide little information about
how an employee will perform once promoted, subjective assessments of the employee’s
ability are weighted higher in promotion decisions (Grabner and Moers 2013). An experi-
mental study also examines how subjective cues are interpreted in promotion decisions.
The study finds that when professional employees are eligible for promotion, their
engagement in consultative decision making has a more negative effect on promotion
prospect evaluations compared to when they are not promotion-eligible (Bol and
Leiby 2018). A second field study at an international audit organization finds that when
the organization adopts a new performance evaluation system and managers perceive the
new objective indicators to be insufficient measures of performance, the managers are
likely to use knowledge of their employees’ past performance and make upward adjust-
ments (Woods 2012). Interestingly, this second field study finds that while it is likely that
managers will make upward adjustments to objective performance ratings to improve the
measurement of performance, in some cases, upward adjustments are made for reasons
other than improving the measurement of performance (Woods 2012).
Research using the survey method also provides evidence about when subjectivity is
used in performance evaluations. The first study surveys 151 managers at German
manufacturing firms and finds that when firms follow multiple strategies (e.g., low cost
and differentiation), subjectivity and incentive intensity (i.e., fixed/variable pay) act as
complements where subjectivity will increase the effectiveness of incentives
(Bormann 2020). A second study using a survey shows that when business unit managers
have responsibilities over internal accounting decisions, they are more likely to be evalu-
ated using nonfinancial indicators of performance and subjective evaluations compared to
financial indicators of performance (Indjejikian and Matějka 2012). A third study that
surveys 457 creativity-dependent firms shows that one way to mitigate the problem of
narrow task achievement caused by performance-based pay is to include subjective eval-
uations on non-task-related aspects of employees’ work (Grabner 2014). Finally, a fourth
study that surveys 102 middle managers in the service industry suggests that subjectivity
is a multidimensional construct and when it is rule driven (i.e., it is part of the organiza-
tions management control system), it has a positive influence on employee empowerment
(de Castro 2017).
Archival research also examines when subjectivity might be used by managers in the
evaluation of CEOs. One study examines the likelihood that subjectivity will be used
more frequently in evaluation of CEO performance in the year subsequent to an eco-
nomic shock, as it would be more difficult to observe the true performance of the CEO
(Mangen 2017). The study uses US data from corporate proxy filings from 353 firms and
finds that, indeed, subjective evaluations of CEOs are increased after an economic shock.
Outside of a corporate setting, the role of subjectivity has been examined in the eval-
uation of employees. One research study uses interviews to examine whether the owner-
ship structure of a hospital will affect the use of objective versus subjective measures in
the evaluation of clinical staff. The study shows that when the hospital is not-for-profit,
subjective measures are more likely to be used, whereas if the hospital is public or pri-
vate, objective measures are more likely to be used (Lachmann et al. 2015). A second
study that uses interviews and surveys within academia provides some evidence
supporting how faculty members at two different universities in Europe react to a more
objective system of performance evaluation (Ter Bogt and Scapens 2012). The study
finds that when faculty research is evaluated using more objective output measures, fac-
ulty research output increases; however, the quality of that research is unclear.
Costs of Subjectivity
Although there are many benefits of subjective performance evaluations in compensation
contracting, existing research has identified some costs associated with its use. In this
section, I will examine three different costs of subjectivity: inaccurate evaluations, influ-
ence activities, and uncertainty about the measurement criteria.
Intentional Inaccurate Evaluations. The opportunity for managers to act in their own
self-interest and make intentional inaccurate evaluations is increased when evaluations
are subjective. This is because, in most cases, the manager is responsible for making the
evaluations, but the organization (i.e., not the manager) bears the cost of any inaccurate
evaluations (Bol 2008; Moers 2005; Prendergast 1999; Prendergast and Topel 1993). As
a result, managers may act in their own self-interest and consider personal benefits and
costs in the evaluation of employees (Bol 2008; Prendergast and Topel 1993) and be
influenced by reasons other than improving the compensation contract (Woods 2012).
When managers incorporate these preferences into subjective performance evaluations,
they can provide lenient (i.e., overinflated evaluations for all or certain employees) or
centralized (i.e., performance evaluations with little variation between employees) assess-
ments of performance (Bol 2008; Bol et al. 2010, 2016).9
Building on early empirical research that provides evidence of both the leniency and
centrality biases (Moers 2005), recent archival research provides insights as to why sub-
jective performance evaluations are influenced by the leniency and centrality biases.
Using performance evaluation data of a financial services firm, two managerial prefer-
ences that are antecedents to intentional subjective biases are identified: avoidance of
high information-gathering costs and strong employee-manager relationships (Bol 2011).
In the firm studied, both high information-gathering costs and strong employee-manager
relationships influence both the leniency and the centrality biases, leading to inaccurate
evaluations of subjective performance. Interestingly, the results also show that perfor-
mance evaluations affected by the centrality bias have negative consequences on
employee performance, whereas performance evaluations affected by the leniency bias
do not have negative consequences on employee performance (Bol 2011). An archival
study using performance evaluation data from public enterprises in Korea provides evi-
dence that supports why the centrality bias negatively affects employee performance. The
9. An analytical model shows that even if managers prefer to provide accurate performance evaluations,
the inherent noise and a desire to be altruistic in subjective evaluations will result in both the leniency
and centrality biases (Golman and Bhatia 2012).
study finds that evaluations affected by the centrality bias lack discriminability, which
can have negative consequences on employee performance (Ahn et al. 2010).
Two studies, based on archival performance evaluation data from the Chinese gov-
ernment’s evaluation of Chinese state-owned enterprises (Du et al. 2012, 2018), provide
field evidence of managers’ intentional leniency biases. In their first study, the
researchers find that both bottom-up influences (e.g., the level of political connections of
the CFO and the geographic proximity to headquarters) and top-down favoritism
(e.g., the political rank of the firm) result in more favorable evaluations (Du et al. 2012).
In their second study, the researchers examine the likelihood of subjective adjustments
when new performance measures replace old performance measures. They find that when
the new indicator of performance is unfavorable and the old indicator of performance is
favorable, evidence of leniency bias out of concerns of fairness is observed
(Du et al. 2018).
One study examines the centrality bias without consideration of the leniency bias.
This experimental study, using 124 MBA student participants, finds that information
accuracy and transparency jointly influence managers’ intentional centrality bias in sub-
jective evaluations of performance (Bol et al. 2016). Interestingly, information accuracy
leads to less centralized performance scores, but only in settings where information trans-
parency is high (i.e., when employees are aware of each other’s performances).
Although the bulk of the existing literature examines leniency and centrality biases
in ex post evaluations of performance, one study provides evidence that the leniency bias
could also exist ex ante as part of the target-setting process (Bol et al. 2010). In a setting
where decreasing the sales target of one store will increase the sales target of another
store, this study shows that managers are more likely to subjectively set lower targets for
stores whose managers have a higher hierarchal status in order to avoid costly confronta-
tion costs.
In addition to examining the existence of the leniency and centrality biases, recent
research examines how such biases can be reduced. A study using performance evalua-
tion data from a professional services provider finds that both the leniency bias and the
centrality bias can be reduced by calibration committees (i.e., a group of higher-level
managers that review initial subjective evaluations and make adjustments where neces-
sary) (Grabner et al. 2020). This study shows that because calibration committees will
punish (via decreased performance ratings) supervisors who are strategically lenient and
reward (via a higher likelihood of promotion) supervisors who are able to provide less
compressed ratings, calibration committees can mitigate the leniency and centrality
biases. When organizations adopt a forced distribution system (i.e., only a certain number
of employees are permitted to earn each performance rank), it limits the opportunity for
the leniency and centrality biases. That said, a field study examining the performance of
car dealership employees shows that two types of managers’ preferences (the quality of
the relationship between the manager and the employee and the age difference between
the manager and the employee) persist (i.e., have a positive influence on subjective evalu-
ations) under a forced distribution system (Hao 2021). An analytical model provides a
way that the leniency bias that is often prevalent in employee fit evaluations
(i.e., retention decisions) can be reduced (Balakrishnan et al. 2019). The study shows that
when the performance measurement system evaluates both employee incentives and
employee fit, the system is likely to be more stringent. This has an indirect positive effect
on employees’ effort, which decreases managers’ need to be lenient.
Finally, one study provides evidence that the inclusion of subjectivity in performance
evaluations may not be a unidimensional construct and its consequences may depend on
either the subjective evaluations as set by the organization or the idiosyncrasies of the evalu-
ating manager (de Castro 2017). The study shows that the conflict that may arise between
the manager and the employee because subjectivity is positively associated with supervisor-
driven subjectivity and negatively associated with organization-driven subjectivity.
literature, research should consider questions that examine how employees react to inac-
curate assessments, identify ways to mitigate such biases, and provide more evidence
from the field.
First, inaccurate assessments of employees’ performance have long been considered
a cost of subjectivity because they deviate from the true performance of employees
(e.g., Prendergast and Topel 1993); however, there is insufficient empirical evidence
from the employees’ side in support of this claim. In fact, one empirical study provides
conflicting evidence by showing that just because subjective performance evaluations
deviate from the true performance of employees (i.e., are affected by managers’ bias),
this does not always result in negative performance outcomes (Bol 2011). As there is
evidence to suggest that not all inaccuracies have a negative effect on employees’ per-
formance, future research should consider in which situations inaccurate assessments
will become costly to organizations. This research could explore different contexts
(e.g., whether it depends on employees working physically onsite or remotely in an
offsite location), individual differences in employees (e.g., personality traits), and out-
come variables outside of performance (e.g., turnover, employee learning and growth,
and deviant behaviors).
Second, this research has identified a number of biases that result in inaccurate
assessments; however, very few studies provide ways to mitigate such biases (exceptions
include calibration committees and forced distributions (Grabner et al. 2020; Hao 2021)).
Research should continue to identify other managerial controls that can be used to both
prevent and detect inaccurate subjective evaluations. For example, research could explore
the role of artificial intelligence (AI) in performance evaluations or the use of cognitive
debiasing tools that prompt managers to exert more effort to collect and process relevant
information during performance evaluations, or identify management control features that
motivate managers to overcome biases.10
Third, the bulk of existing research that examines managers’ unintentional inaccurate
assessments uses the experimental method. This is not surprising as unintentional inaccu-
racies can manifest from cognitive limitations, which are tested easily in an experimental
lab. Evidence from the field would help to further understand the cost of unintentional
inaccurate assessments by showing when and how these inaccuracies exist in practice.
Inaccurate assessments in subjective evaluations have been well examined by
researchers over the 12-year period identified in this review. The discretion required by
managers to make subjective evaluations can lead to inaccuracies, which could under-
mine the effectiveness of subjective evaluations, and therefore it is important that
research continues to examine inaccurate assessments. Specifically, examining how
employees react to inaccurate assessments, identifying ways to mitigate such biases, and
providing more evidence from the field would be interesting areas for future research to
explore.
10. One recent study explores the role of AI in performance evaluation (see Bol et al. 2020).
Influence Activities
Another cost of subjectivity in performance evaluations is that it provides an opportunity
for employees to engage in activities that would influence their managers to provide
higher ratings of performance and/or compensation (Bol 2008). For example, an archival
study using data from the Australian Stock Exchange shows that the more powerful the
CEOs are, the more likely it is that subjective nonfinancial targets will be used in their
bonus contracts, which are negatively associated with future firm performance
(Bachmann et al. 2020). That said, new disclosure requirements (i.e., CD&A) mandated
by the SEC enhance oversight of payments to employees and, therefore, provide one way
to mitigate such influence activities. However, recent archival research finds that these
new disclosures increase the total pay and therefore may not be effective in the mitigation
of influence activities (Gipper 2021).
be costly, this area of research should continue to explore how managers use subjectivity
when they are unsure about the measurement criteria and how employees’ behavior is
affected when the measurement criteria is uncertain. From the managers’ perspective, an
interesting area of future research would be to examine what factors affect how managers
go about making evaluations of their employees. From the employees’ side, research
could explore what factors will influence how employees’ performance is affected when
the measurement criteria are unclear. Exploring these two areas of research will provide
empirical support regarding how costly uncertainty about the measurement criteria in
subjective evaluations can be to organizations.
et al. 2018; Ederhof 2010; Fehrenbacher et al. 2018). Research has partially answered the
call to examine the timing of managers’ discretion as studies examine how subjectivity is
used ex ante in target-setting (Bol et al. 2010; Habran and Mouritsen 2020; Liu and
Leitch 2013) and in promotions (Bol and Leiby 2018; Grabner and Moers 2013); how-
ever, it still remains an empirical question as to how subjectivity can be used to deter-
mine different outcomes during the evaluation period (e.g., job assignments and training
opportunities). Research has also partially answered the call to examine two separate
costs of subjectivity: inaccurate assessments (evidence suggests that this call has been
answered, as 21 papers examine different types of inaccuracies) and the benefits and
costs of influence activities (this has not been examined by the existing research and
remains an empirical question). Finally, research has not answered the call to examine
time horizons as no paper under this review considers the long-term effects of subjectiv-
ity in performance evaluations; thus, this still remains an outstanding empirical question.
My review has provided evidence that over the last 12 years not only has research
addressed many gaps in the literature, but it has also significantly advanced knowledge by
providing empirical support for the benefits and costs of subjective performance evalua-
tions. That said, it is important to note that this review is not without limitations. First,
although I perform a two-step approach to search for relevant articles (using both manual
and electronic keywords), there is still a risk that articles examining subjective performance
evaluations were missed in this review. Second, this is a sole-authored literature review in
which I reviewed each article and performed the coding and categorization. As these arti-
cles were not reviewed by a second author, there could be undetected coding errors.
In summary, as publications in this field continue to increase, it is clear that there are
still many unexplored phenomena within this literature. In order to facilitate growth in
this field of study and to help researchers develop their questions, I critically assess each
benefit and cost and provide many possible opportunities for researchers to consider.
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