ASSIGNMENT 2

TOPIC: Business Plan (10 Marks)

Rollout Date Submission Deadline

Evaluation Date Feedback Slot
(With Time) (With Time)

Description of assignment:

The business plan should include how the product/service has evolved with
globalisation and identify and explain the global trends and patterns that may
affect it Evaluate the PESTEL factors of the chosen country that may affect the
intended business venture and also explain how the organisation can implement
functional strategies to exploit the identified PESTEL factors in order to
capitalise on opportunities and overcome challenges.

I. Introduction

A. Brief overview of the product/service

B. Definition of globalization in the context of the business
II. Historical Perspective
A. Initial Product/Service Description
1. Origin
2. Local or Regional Focus
B. Market Expansion Journey
1. First Steps Beyond Local Borders
2. Early Market Response

III. Globalization Impact on Product/Service

A. Market Research and Analysis
1. Identifying Global Opportunities
2. Understanding Global Customer Needs
B. Product/Service Adaptations
1. Localization Efforts
2. Global Standardization Strategies
IV. Technological Advancements
A. Integration of Technology
1. Technological Upgrades for Global Operations
2. Impact on Product/Service Efficiency and Quality
V. Supply Chain and Logistics
A. Global Supply Chain Integration
1. Sourcing of Materials
2. Distribution Network Expansion
B. Logistics Efficiency
1. Streamlining Processes for Global Delivery
2. Minimizing Lead Times
VI. Marketing and Branding
A. Global Branding Strategies
1. Brand Positioning in Different Markets
2. Marketing Campaigns Tailored for Global Audience
B. Cultural Considerations
1. Adapting Messaging and Imagery
2. Addressing Cultural Sensitivities
VII. Regulatory Compliance
A. Understanding Global Regulations
1. Navigating Different Legal Frameworks
2. Ensuring Compliance with International Standards
VIII. Global Partnerships and Collaborations
A. Formation of International Partnerships
1. Joint Ventures or Collaborative Initiatives
2. Alliances with Global Distributors or Resellers
IX. Financial Growth and Performance
A. Revenue Growth in Global Markets
1. Comparative Analysis of Local vs. Global Revenue
2. Profitability and Return on Investment Metrics
X. Lessons Learned and Challenges Overcome
A. Key Challenges Faced
1. Market-specific Challenges
2. Operational Obstacles
B. Lessons Learned
1. Adjustments Made Based on Global Experiences
2. Continuous Improvement Strategies
XI. Future Outlook
A. Opportunities for Further Global Expansion
1. Emerging Markets
2. Innovation and Product Development Plans
XII. Conclusion
A. Summary of Evolution with Globalization
B. Anticipated Future Developments

Competency Expected

 Domain Knowledge
 Innovation Skill
 Problem Solving
 Global Perspective
 Business Acumen
 Concept application ability
 Decision making
 Problem solving

Submission Mode:

 Students should make hardcopy Report.

 Font size 12 and it should be Times new Roman
  Minimum page will be 40 and maximum 80 pages.

Parameter Category Scores Detail Description

Student understood theBusiness Plan, can able to
Exceptional 81% - 100 %
analyze, explain and implement
Student understood theBusiness Plan, can able to
Advance 66% - 80%
analyze and explain but cannot able to implement
Domian Student understood theBusiness Plan and can able to
(10 Marks) Intermediate 51% - 65%
analyze the domain concept but cannot able to explain
Student understood theBusiness Plan but cannot able to
Basic 26% - 50%
analyze the domain concept.
Poor 0% to 25% Student does not understand theBusiness Plan
Student understood theBusiness Plan can able to
Exceptional 81% - 100 % analyze, explain and implement the concept in HR
department of the organization
Student understood theBusiness Plan can able to
Advance 66% - 80%
Business analyze and explain the concept
Plan Student understood theBusiness Plan and can able to
(3.5 Marks) Intermediate 51% - 65% analyze the domain concept but cannot able to explain
in terms
Student understood theBusiness Plan but cannot able to
Basic 26% - 50%
analyze the domain concept
Poor 0% to 25% Student does not understand theBusiness Plan
Student understood theBusiness Plan, can able to
Exceptional 81% - 100 % design, explain and implement the practical and domain
analysis
Student understood theBusiness Plan , can able to
Advance 66% - 80% design and explain the practical concept with domain
PESTEL knowledge but cannot able to implement the concept
(5 Marks) Student understood theBusiness Plan and can able to
Intermediate 51% - 65% design the practical scenario with domain concept but
cannot able to explain it.
Student understood theBusiness Plan but cannot able to
Basic 26% - 50%
design theBusiness Plan
Poor 0% to 25% Student does not understand theBusiness Plan