BROADCAST

JOURNALISM
WHAT YOU
SHOULD LEARN?
01 Brief History of Broadcasting

Roles of Broadcasting in
02 Mainstream Media

03 TV and Radio Broadcasting

Effective and Responsible
04 Broadcasting

05 Regulatory Framework of TV
and Radio Broadcasting
 TIPS
TOOLS
TECHNIQUES
WHAT IS
BROADCASTING?
The distribution of audio or video
content to a dispersed audience via
any electronic mass communications
medium.
BROADCAST PRINT
JOURNALISM JOURNALISM
Broadcast journalism is the practice of Print journalism is the practice of reporting
reporting news through television or radio. news through printed materials.

Broadcast journalism generally involves Print journalism provides more in-depth

shorter stories and news updates. coverage of topics.

Broadcast journalists often need to be Print journalists need to be familiar with

knowledgeable about the latest technology. writing techniques and styles.

Broadcast journalists typically have to be Print journalists often have to have a good
able to write and speak well on camera. understanding of the editing process.
HOW
BROADCASTING
STARTED IN PH?
Year 1924 when Henry Herman established
KZKZ in Manila.

1946, James Lindenberg founded Bolinao

Electronic Company (BEC) which was later
on bought by Antonio Quirino and changed
its name to Alto Broadcasting System (ABS).
FIRST TELECAST WAS
MADE BY ABS IN 1953
 ROLES OF BROADCASTING
IN
MAINSTREAM MEDIA
ENTERTAINMENT ADVERTISEMENT

REAL TIME INFORMATION

 TAKE NOTE:
CONFIDENCE
SPEAKING SKILLS
KNOWLEDGE
CONFIDENCE
SPEAKING SKILLS
KNOWLEDGE
LET’S TRY!
NEWS WRITING IN BROADCAST
USE COMPLETE NAME
TITLE PRECEDES NAME
AVOID WRITING DIRECT QUATIONS
ATTRIBUTION FIRST BEFORE QUOTATION
AVOID ABBREVIATIONS UNLESS WELL KNOWN
AVOID SYMBOLS
USE CORRECT PUNCTUATION (= LONGER PAUSE
AND ___ FOR EMPHASIS
USE NUMBERS CORRECTLY (1-10 NUMERALS/ 11
ABOVE SPELL OUT)
TYPED/ENCODED
USE DOUBLE SPACING (UPPER AND LOWER CASE)
MAKE THE BOTTOM SENTENCE COMPLETE
NEVER SPLIT WORDS OR HYPHENATED PHRASES
FROM ONE LINE TO THE NEXT
DO NOT USE COPYEDITING SYMBOLS
NEWS CASTING AND REPORTING
POSITION MICROPHONE PROPERLY
REMOVE NOISE-MAKING DISTRUCTIONS
REPOT CONFIDENTLY AND SERIOUSLY
ARTICULATE WORDS CORRECTLY
THINK THE THOUGHT
THINK THE THOUGHT THROUGH TO THE END
TALK AT A NATURAL SPEED
BREATHE PROPERLY
USE YOUR BODY
LISTEN TO THE FINAL PRODUCT
TIME THE STORY
PRACTICE YOUR NARRATION SKILLS
 TV
BROADCASTING
PROCESS OF TELEVISION NEWS
PRODUCTION
STORY SELECTION
NEWS GATHERING
SCRIPTING
FILMING AND EDITING
ANCHORING AND REPORTING
POST-PRODUCTION
BROADCASTING
 RADIO
BROADCASTING
PROCESS OF RADIO NEWS
PRODUCTION
NEWS PROGRAM
NEWS GATHERING
NEWS SCRIPT WRITING
LOG/TRAFFIC
SOUND EFFECTS/MUSIC BED
LIVE STREAMING
POST-PRODUCTION
TRUST AND CREDIBILITY
AS KEY FACTORS IN
BROADCASTING
JOURNALISM
EFFECTIVE AND
RESPONSIBLE BROADCASTING

SECURING A LICENSE
FOLLOWING ETHICAL STANDARDS
PUBLIC SERVICE
 REGULATORY
FRAMEWORK
OF
BROADCASTING
 OWNERSHIP
RESTRICTIONS

LICENSE
REQUIREMENTS

CODE OF ETHICS
FOR MEDIA
 ACTIVITY
(1) FORM A GROUP AND MAKE A TV/RADIO PROD
(2) ASSIGN SCRIPT WRITER, ANCHOR, AND FIELD REPORTERS
(3) NEWS IS ALL ABOUT THE COURSE/SEMINAR WORKSHOP
(3) PRESENT THE NEWS REPORT LIVE
QUIZ TIME!
THANK YOU!