Brandstore.

com
ANS Commerce

150+ 600 Cr.+ 210 Cr.+ >1Cr

Current Annualized performance

We enable brand e-commerce through our solution stack

Performance Brandstore Warehousing/

Solutions
Marketing Tech Platform Order Fulfilment

Products Market
KARTapult KARTify
Intelligence

Made for India MPL like TAT

Sustainable ROAS
USP Fully Customized Transparency
and large scale
60+ integrations Low inventory/ WC

Account Management
Customer Brandstore Order
Value Chain
Acquisition Real-estate Fulfilment
 Our co-founders bring unique complementary skill-sets together

AMIT MONGA NAKUL SINGH SUSHANT PURI VIBHOR SAHARE

ROLE

Growth & Alliances Ops, Fin & HR Product, Tech & Mktg Strategy & IR
Traveling Salesman Resident Hustler Growth Hacker Problem Solver
Director – CarDekho CEO & Co-Founder: Gaadi.com
Marketing Manager- Compass Group
WORK-EX

Category Head –Snapdeal Digital Marketing – Gaadi.com CBO – CarDekho.com

Client Servicing- Accentiv’
Business Head – Collectabillia Digital Mktg & Product – Timtara.com (New Cars)
BD - Sulekha.com
Diamond Consulting Booz & Company
Secretwish : Womenswear DTC
eSportsBuy.com : sold to Snapdeal
ENTRE

AdSpurt Digital : Performance Mktg Looks Forever : Salon chain Feather Labs : Sports IoT
Fitrrati : Fit reco engine
AdSpurt Digital
IIT-Delhi BBA - Agra University MBA + BCA – IP University IIM-Ahmedabad
EDU

Coder since 7th std. IIT-Delhi

…leads ~300 e-commerce fanatics across 2 offices & 3 warehouses

Team Strength

~75 ~50
Tech & Product

Business & Mktg

KOL
(Coming soon)

Operations
Central Functions

~125 ~50
Helping 150+ brands scaling up the business with Smart Digital Solutions
Tech Services Marketing Services Supply Chain Management
Kartify – brandstore Leading managed storefront platform, made in India
Complete, secure, scalable, customizable, managed, omni-friendly, proven, feature-rich platform
 Kartify – Hand-crafted to deliver exceptional e-commerce experience
Complete, secure, scalable, customizable, managed, omni-friendly, proven, feature-rich platform

Complete Scalable Omni-friendly Feature-rich

▪ Start fully functional store out-of-the- ▪ Automatic deployment & scaling ▪ Enable fulfilment from offline shop for ▪ Leverage cross-sector experience
box – no addons needed (Google Cloud + Kubernetes) online orders across geo & scale to launch features
▪ Continuous bug-fixes and feature ▪ Real-time image optimization with ▪ Integrated with four leading omni- ▪ Advanced e-comm modules such as
development cache & DB replication; 99.8% uptime channel partners E.g., digital products, Elastic search etc.
▪ 50+ third party integrations - logistics, ▪ Load-tested for >one Mn concurrent ▪ Conduct offline surveys, cash return ▪ Optimized user journeys to maximize
payment, etc. users sales, conversion and ROAS

Secure Customizable Managed Proven

▪ Regular Security audits with VA/PT; ISO
/ IEC 27001:2013
▪ Cloud Armor & regular back-up &
version control; data encryption
▪ Proper access control for dev,
deployment
▪ Fully customizable UI/ UX – user flows,
layout, menu, filter etc.
▪ >70% of e-commerce traffic is on
mobile → fully mobile responsive
▪ Editable CSS/ HTML for front-end
▪ Handholding during onboarding with
dedicated account team
▪ Managed server hosting data and apps
with in-house dev-ops
▪ Design experts to match int’l standards
▪ Trusted by 40+ domestic & foreign
brands
▪ Client include established brands, new-
age DTCs, listed companies
▪ Started onboarding clients abroad

Note: Representational; some features might require additional customization, integrations and charges
Kartify enables store design & management across six domains

Add Catalog/
Storefront Design Storefront Products Add Catalog/ Products
Design beautiful & Design Update product attributes
optimized stores and their appearances

Store
Management
Integrations Integrations Store Management
>90 third party services Checkout, shipping,
already integrated payment settings etc.

Reporting &
Funnel Analytics
Improvements
Funnel Improvement Reporting & Analytics
Marketing, promotions, Custom & standard
customer & sales actions reports & BI
Note: Representational; some features might require additional customization, integrations and charges
A Strong 3rd party Partners / Integrations Ecosystem
OMNI/ SHIPPING / ENGAGEMENT /
PAYMENTS LOYALTY / CRM
WMS / OMS LOGISTICS MARKETING

Others

Plug-n-Play / Go-Live Faster Custom Integration possible… 90+ Pre-Integrated 3rd party...
CASE STUDIES

Why Bestseller group chose Kartify over Magento/ Shopify?

Partner brands

Why ANS Commerce?

Tech+Marketing Integrations
10K Concurrent Users/10xROAS Kartify <> SAP

Custom UI/ UX Engagement/Conversion

Image Rendering -Elastic Search Tap/ Micro sites

Impact
▪ Monthly GMV increased from ~0.5Cr to 5Cr; targeting to do 2-3X in FY22
▪ Removed dependency from Pretr by direct integration with SAP.
▪ Scaled infra from 1000+ concurrent traffic to 10,000, managed 5 Cr + single day sale
▪ Improved the rendering of products on category page via Elastic / React
▪ Search Tap / Game Based Micro sites to enhance the customer engagement & conversion
Journey of growing Bestseller group revenue by 15x

Started with performance

marketing on Google for Started with marketing Constraints of event tracking &
Vero Moda for all Bestseller brands pixel/ feed setup on Magento
2018
Continuous funnel improvement;
Jan achieving ROAS of 1:10

First time Super Saturday sale happened Hosted Vero Moda & Jack&
online; single day sale of ₹ 1.1 Cr.+ Jones websites on Kartify
2019
Launched bestsellerclothing.in, Migrated Only website
a multi-brand portal to Kartify (launched
within 1 month)

Enabled Gift card module Launched Refund

during COVID-19 Manager
2020
SearchPlug Single day sale of ₹ 7 Cr.+ Try n Buy Yellow messenger
integration in Super Saturday sale feature integration Unicommerce
intergration

Enabled Omni- Unmatched website

channel went live
2021
Home shopping Delivered seamless experience ~88% revenue
microsites even at ~20k concurrency for growth y-o-y
Super Saturday sale

2022
Kartify – brandstore We aspire to be your long-term brandstore e-commerce partner

Complete, secure, scalable, customizable, managed, omni-friendly, proven, feature-rich platform

Performance Marketing
 We deliver 3-5X performance vis-à-vis other conventional players
Tech + Marketing Combo Kartapult Integrated Account Management

Marketing-first tech & Holistic catalog, inventory, campaign,

In-house e-comm marketing tool
product approach Tech, pricing, creative, offers

Expertise Analytics Experimentation

E-commerce marketing & channels Leverage analytics to drive insights Constant upskilling, A/B testing &
and actionables trying new things

Search& Social Marketplace Others

 We are developing Kartapult to further productize marketing

Campaign level budget optimizer

Quick monitoring across accounts

Communication manager for email/

SMS

Automate execution/ testing & scaling

Marketplace & D2C Supply Chain Management
Marketplace management to leverage their strengths…

Account Growth Operational Reputation

Management Planning Execution Management

1 2 3 4
Manage vendor panel, See trends, benchmark Enable onboarding, list Ensure customer delight and
optimize product content, competition, identify products, manage pricing, drive brand visibility by
tracking active/ inactive SKUs, promotions measure the plan inventory, promotions answering to their queries
coordinate with category performance across 10+ and other modules to drive to ensure positive reviews
managers across all your marketplaces and work with topline and bottom-line and ratings
marketplace platforms your teams to deliver
growth
End-To-End Channel Management, Warehousing, Fulfilment & Logistics
Marketplace Management
▪ Manage MPL store, A+ content, queries
▪ Store inventory, listing, pricing, promos
▪ Plan growth; liaison with 15+ MPLs
E-Commerce Warehousing
▪ Multi-category & channel storage
▪ Amazon Sellerflex and Flite from Day 1
▪ Different MPL models + JIT/ returns
Order Fulfilment & Logistics
▪ ‘Pick-pack-dispatch’ - B2C/ B2B order
▪ Return-QC-Refurb across categories
▪ TPL coordination & SLAs / slots
Comprehensive e-commerce supply chain management: DTC & Marketplaces models

DTC Brandstore SCM Marketplace SCM

Warehouse Enabled Omni Store Enabled B2C WH Enabled B2B or B2B2C WH Enabled
(Multi city) (Pan India) (Multi-city, Common Pool) (Multi-city)

Tech Integration 3P OMS Tech Integration Tech Integration 3P OMS FK Alphalite

Support AZ DF & Vendorflex
(Unicommerce) Support Support (Unicommerce) (Brand to FK Alpha)

B2B2C Alpha FK Alphalite

WH GRN & Storage 3P Logistics AZ Dropship, Marketplace
(Seller on Record) (Brand to ANS SoR AZ FBA
Sellerflex Management
Alpha to FK Alpha)

B2B2B Alpha FK Alphalite

Business Operations B2B2C Alpha Marketplace
WH Fulfillment FK Dropship, Flite (Brand to ANS WC
(Working Capital) (Seller on Record) Coordination
Alpha to FK Alpha)

3P Logistics Reco Support B2B2B Alpha

Reco Support Myntra PPMP FK Smart Fulfillment Other MP B2B
(Working Capital)

Other MP B2C
Business Operations CS Management CS Management Business Operations Business Operations 3P Logistics
Dropship
Full Stack Integrated D2C Channel Management

Delivery / RTO / RTV

3PL Shipment Partners

Dispatch / Return
Order Tracking Sync
Order & Inventory Sync
GRN, Inwarding, Storage
Brand Order Management ANS Warehouses Returns Management
Customer System
DTC site HR, MH, KA
Fulfillment – Pick/ Pack, Invoice, Manifest, Dispatch

New Customer Acquisition

Powered on 3P Tool -
Retention & Retargeting
Kartify Platform Unicommerce
Via Performance Marketing
3PL Performance Monitoring
Agent ANS Business WH Performance Monitoring
CRM
Support Operations 3P Tool Management & Reporting
Optional Purchase – PO / Appointments / Inwarding
3P Tool –
Freshdesk, Exotel ANS OR Brand as seller Returns – Bad, Excess inventory / Credit Notes
Reconciliation (Financial & Inventory)
CRM Query Resolution Support

Brand
Managed by Brand OR
via ANS agent support
Making it easier for brands to sell via B2B2C seller partner
B2B2C Seller Partner
Domain Management
Brand to sub-license brand domain to
compliant B2B2C Seller Partner (Alpha
seller)
Brand
B2C Invoicing
▪ Take ANS services for end-to-end
enablement
▪ Buy from brand and Sell to end
customer
▪ Margins from brand to
accommodate -
1. Customer discounts
2. ANS services fees
3. Alpha seller margin
4. Marketing cost
5. Claims (bad returns,
warehouse shrinkage,
damages etc.)
ANS Services to B2B2C Seller Partner
Kartify – Brandstore Customer Support Management
▪ Integrated CRM with agent
▪ Integration with relevant systems
support
(payment, order management,
personalization etc.) ▪ Email/ tickets, Outbound
▪ Customized for global UI/UX & calls, Inbound calls, Social
security mandate media queries etc.
▪ Omni enabled – Ship from
warehouse (alpha seller)
▪ Payment collection & remittance
Warehouse Storage & Fulfilment
cycle management for WH Alpha
Seller & Offline stores against ▪ Forward / Return order
their respective sales processing
▪ GRN, Inwarding, Storage
Performance Marketing
3P Logistics
▪ New customer acquisition & re-
marketing for ROAS focused sales ▪ Pickup from warehouse
▪ Media planning, funnel ▪ Return to warehouse
optimization, reporting/ analytics ▪ Coordination with 3PL
CRO
Case Studies
CASE STUDIES

How ANS Commerce enabled DTC commerce for multiple brands?

Achieved 83% increase Achieved 4X growth in Achieved 3X revenue

Achieved 3X growth in
in orders within 3 orders within 6
terms of average units sold within 8 months
months via months to handle end-
per month within 8 to-end execution for
Crossed 1.5Cr MRR
Warehousing &
months 20,000+ orders a with consistent growth
Fulfilment, maintaining
dispatch SLA, customer Worked with brand for month of 18% MoM
complaints, CRM and warehousing and
Working Capital fulfilment and maintaining
Funding dispatch SLA

Why ANS Commerce?

AC as Seller Tech Enabled Flexibility

Managing invoicing to end customer Reporting -Dispatch, GRN etc. w.r.t Costing, Reco, SOPs etc.
CASE STUDIES

Successfully assisting brands reach and target customers

Launched bestsellerclothing.in and Black Friday Sale - Generated sales of over 3+ Achieved 63% increase in sales within
achieved single day sales of >1.1 Cr. Cr. in 4 days & surpassed sales target by 3 months for Vero Moda while
on the multi-brand portal 44%, with ROAS of 1:13 maintaining 1:8 ROAS

Lots of experiments creatives, ad formats Worked with brand to optimize site performance Reduced ad fatigue, broke campaign at super
& ad copies, product feed tweaks, auto & conversion across ‘Product View’ to ‘Add to granular level and followed different bidding &
filtering of non-performing keywords Cart’ to ‘Purchase’ funnel for diff audiences scale up strategy for each campaign
CASE STUDIES

Why ITC is choosing ANS Commerce for marketing?

Partner brands Started in Q1 FY21

Why ANS Commerce?

High Quality Team Tech + marketing
Keep standards; expertise DTC websites in the roadmap

Scalable marketing Managed : Insights

Larger ITC portfolio Audience/channel insights

Impact
▪ Scaling up spends due to healthy performance
▪ Expanded portfolio from Dermafique to Savlon and new product launches
CASE STUDIES

Managing Savlon for sales focused marketing (search & display)

Segregation of keywords based on intent - brand, category, competition
✔ By size - pocket sanitizer, pen sanitizer; by type - alcohol based, herbal, gel, ayurvedic; by
volume - 100 ml, 500 ml, 1 litre, 5 litre, etc.
✔ By application - car sanitizer, clothes sanitizer, mobile sanitizer, clean laptop screen, clean
handbag, clean door handle, clean tv, clean sofa, disinfect phone, disinfect earphones
etc.
✔ Cross category - hand wash, hand rub, hand gel, steriliser, disinfectant, wipes etc.

✔ Competitors - Dettol, Lifebuoy, Lysol, Himalaya, Purell, Cipla, Dabur, Patanjali, 3M etc.

Results Budget Managed (Monthly) GMV Achieved (Monthly)

₹ 10 -20 L ₹ 50-100 L

ROAS CTR
1:5 8%

Impact
▪ Savlon Disinfectant Spray is #1 in Health & Personal Care on Amazon.in
▪ Increase in organic traffic (15-25%) due to increased visibility from marketing efforts
▪ Expanded portfolio from Savlon to Nim Wash and new product launches for ITC
CASE STUDIES

Helping CEAT to increase reach and grow sales on Amazon

✔ Segregating keywords on size + competitor worked - bike tyres

100/80-18, Apollo bike tyres 3.00-18, MRF bike tyre 2.75-18 etc.

✔ Model specific keywords gained more traction - Bajaj pulsar 150

tyre, TVS Jupiter scooty rear tyre, Activa 3g back tyre etc.

✔ Tubeless tyre keywords - 130/70/ 17 tyres tubeless, Activa tyre

90/100 10 tubeless etc.
CPM campaign: Targeted in-market audience who viewed
tyres or auto category in last 30 days resulting in high CTR

Results Budget Managed (Monthly) GMV Achieved (Monthly)

₹ 5-10 L ₹ 40-60 L

ROAS CTR
1:7 4%

Impact
▪ Among the top 2 brands for tyres for scooters and bikes categories
▪ Delivery time optimized through multi location supplies
▪ Onboarded Ceat on Amazon/Cloudtail and they were the first brand to be outright purchased by Flipkart
 thank you
080 4719 2900
que@anscommerce.com

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