A TASTE OF :

THE ROMANTIC
 WHAT IS A PRIM ARY ARC HE T YPE?
Your Primary Archetype is not magic. It is a direct route to business clarity, confidence and effortless
communication.
Why?

Because it reveals the primal, psychological pattern within you - and unfolds the map leading to your authenticity. Your Primary Archetype
reveals the secret to clarity, which is the only thing we need to help us earn abundance by doing what comes most naturally to us.

(You did know you’re allowed to become abundant by doing something that comes easily to you, right???)

Carl Jung is famously attributed to having formed the idea of archetypes (those subconscious patterns that we inherit and pass on generation
after generation). Archetypes are almost a secret language that lead us - through whispers and silent nudges - back to who we really are.
Understanding your Primary Archetype is the first step to creating a business with authenticity, clarity, and courage.

The aim for my work is to shine a light on your own archetypal business landscape, giving you a direct route to excavating the treasures it
holds for you, and show you - succinctly and effortlessly - how to align your business with your character and values. When you consciously
connect the two, things will magically begin to fall into place. You‘ll find clarity on launching that program. You’ll finally create that website.
You’ll attract the right clients for you.

All you have to do is take the first step. To unlock the code of YOU.

© CERRIES MOONEY | WWW.CERRIESMOONEY.COM

connection. lover. seduction.

THE ROMANTIC
The Ro m a n t i c i s a l l a b o u t . . . y e s , which they consider to be deep
ESSENCE : y o u g u e s s e d i t , s w e e t l o v i n ’. and meaningful. Although not
necessarily sexual in nature,
Elegant Whe t he r i t ’s platonic or the relationships in the
Love o t he r w i s e , t he Ro m a n t i c just Ro m a n t i c ’s l i f e t e n d t o b e o n
Sensuous loves to be in love. par in importance when
compared to the relationship
It is no coincidence that with a spouse.
literature and film based on
ABILIT Y: romantic story lines become A Ro m a n t i c ’s sense of
Attraction best-sellers - these stories self-esteem is often driven by
Commitment speak directly to the primal how special or loved they feel.
Pa s s i o n human desire to be loved, and
t o g a i n i n t i m a c y. We a l l h a v e a The y live for initimate
dream of finding our own true connections, and thrive when
love - no matter what form that they feel that they are wanted
m i g h t t a ke - a n d t he Ro m a n t i c and appreciated. The
SHADOW: lives and breathes for the day underlying desire of the
Envy t h a t t h e i r ‘ p r i n c e w i l l c o m e ’. Ro m a n t i c i s t o a t t r a c t o t he r s ,
Jealousy and they will go to great
Obsession The Ro m a n t i c i s l i ke l y t o h a v e lengths to keep the attention
many friendships, many of once gained.
M ANIFESTATION

VERBAL: VISUAL: EXAMPLES : AKA THE:

Affection Heart Beach Chanel Enthusiast
Appreciative Indulgence Beautiful Cinderella Friend
Attract Infatuation Cosmetics Clark Gable Intimate
Attraction Intimacy Cupid Dior Matchmaker
Beauty Love Elegance Durex Pa r t n e r
Bliss Marriage Fa s h i o n E l i za b e t h Ta y l o r Sensualist
Closeness Pa s s i o n Flowers Haagen Dazs Spouse
Commitment Pleasure Hearts Hallmark Cards
Connection Relationship Indulgent Lady Godiva
Cuddle Ro m a n c e Jewelry Playboy
Cupid Satisfaction Kiss Pr e t t y Wo m a n
Deep Secrets Moonlight Revlon
Ecstasy Seduction Nature Sophia Loren
Elegant Sensuous Pink Ti t a n i c
Emotion Sexuality Red V i c t o r i a ’s S e c r e t
Erotic Special Sexy
Friendship Spiritual Tr a v e l
Gourmet Ve n u s Ve n u s
YOUR STRENGTHS
A s a Ro m a n t i c , y o u a r e h i g h l y Joseph Campbell once Yo u a r e e x t r e m e l y g e n e r o u s .
passionate. Yo u live and described this call as Yo u n o t o n l y l o v e t o b e l o v e d ,
breathe for the things you care ‘following your bliss’ - and this but you love to love others,
a b o u t . Yo u i n f u s e s o m u c h i s y o u r h o l y g r a i l . Yo u h a v e n o too. Yo u get a deep
dedication into everything that idea where the journey will satisfaction from knowing that
you do - from relationships to take you, but you have a you have made someone else
work. yearning inside of you to feel feel special and wanted.
ecstasy.
Yo u r S o u l s t r i v e s f o r c o n n e c t i o n Yo u have an unwavering
- to other people, to your work, Due to your love of closeness respect and appreciation for
t o a c a u s e o r r e l i g i o n . To b e and connection, you are skilled b e a u t y - w he t he r i t ’s i n t he f a c e
connected makes you feel alive a t c o l l a b o r a t i o n . Yo u w o r k b e s t of your lover or children,
- you need to feel that oneness when you are working closely n a t u r e o r a r t . Yo u c a n s e e t h e
with things outside of your own with others. beauty in things that others
being. would disregard, and you strive
Yo u t e n d t o l i v e t h r o u g h y o u r to infuse beauty into everything
Yo u l i v e f o r c o m m i t m e n t . Yo u senses - you lavish life from all that you do.
fully commit to every choice a n g l e s . Whe n y o u c o m m u n i c a t e
you make. Once you feel the with others, you like to feel a
‘ c a l l ’ t h a t d r a w s y o u i n , y o u ’r e physical connection - touch,
in for life - no matter what the s m e l l , t a s t e . Yo u l o v e c r e a t i n g
consequences. sensual experiences.
YOUR SHADOW
As a Ro m a n t i c , you can A s a n e n t r e p r e n e u r, y o u m a y enough time or energy to fully
sometimes feel vulnerable. find yourself falling in love with c o m m i t t o t he m a l l . Whe n y o u
an idea or concept, and then have to choose, you feel
In order to give your love when you happen to stumble resentful at having to cut the
freely, there must be an across someone who has the emotional bonds you’ve
e l e m e n t o f t r u s t . Whe n y o u t r u s t same idea you may feel a already invested.
implicitly, you can leave you fl e e t i n g r u s h o f e n v y. Whe n y o u
feeling exposed and open to do have an idea, you tend to Yo u r g r e a t e s t f e a r i s b e i n g
being hurt. attach yourself to it fully - and alone, or becoming unlovable.
if this idea is threatened, you Sometimes, you’ll go to great
Ro m a n t i c s t e n d t o f a l l h a r d . feel protective and defensive. lengths to make sure this
Whe n a c o n n e c t i o n b r e a k s , i t doesn’t happen - including a
can feel like the end of the Wh i l s t b e i n g c o m m i t t e d a n d loss of your own identity to
w o r l d . Th i s c a n a l s o b r i n g w i t h living from a place of love is, please others.
it feelings of anger and for the most part, a beautiful
resentment. thing, it can sometimes have
i t s ’ d o w n s i d e s . Fo r e x a m p l e -
A s a Ro m a n t i c , y o u m a y fi n d you may find yourself trying to
that jealousy can easily be over-commit yourself to too
provoked in you - and not just many people or projects,
in the usual setting of romantic leading to frustration when you
relationships. realise you don’t quite have
YOUR ROMANTIC BR AND
Bare your Soul: One of your M a k e t h e m f e e l s p e c i a l : Yo u r
greatest strengths is your love of being loved means that
ability to love, and love freely. you freely give your love to
Th i s a b i l i t y b r i n g s w i t h i t t he others - so don’t make an
need to open your heart and exception for your brand!
Soul, and you may tend to live Infuse your passion and
with your heart on your sleeve. commitment into everything you
Th i s v u l n e r a b i l i t y i s e x t r e m e l y do, and use language and
endearing - particularly in a visuals to communicate this.
world of smoke and mirrors.
Win the hearts of your audience Set the ambience : Just like a
by baring yours. restaurant sets the scene for a
romantic meal, try to create the
Put emphasis on connection: right ambience for your brand
Whe t he r i t ’s o n e - o n - o n e w i t h identity. How can you make
clients, or connecting different people feel sensuous and
members of your tribe through beautiful? How can you make
social media, make connection your offerings feel like
to others a part of your brand something they’d love to
s t r a t e g y . Yo u t h r i v e o f f b e i n g savour? How can you get them
connected to others, so use this lusting after what you have to
to your advantage. offer?
Te a s e t h e m , p l e a s e t h e m : The r e
are many styles of marketing
that you could apply to your
brand strategy, but ‘the tease’
may be a great route for you.
Just like a good dancer will
slowly strip, and leave the
audience gagging for more -
bare your Soul, but keep just a
little hidden back. Pique their
curiosity - make them want to
reveal another layer of what
you have to offer.
Curisoity can be infused into
your blog posts, headlines,
social media updates - think,
“How can I reveal just enough
to make them want to explore
this further?”.
THE ROMANTIC AUDIENCE
No matter what industry you
are in, or what product or
s e r v i c e y o u o f f e r, y o u r i d e a l
audience are those who are
desperate to feel loved and
adored.
The Ro m a n t i c audience is
craving a deeper sense of
connection - to themselves,
others, and the world around
them.
The y w a n t t o f e e l t h a t s p e c i a l
connection to your brand - they
w a n t y o u t o r o m a n c e t he m . The y
want to be called by their first
name, for you to share your
secrets with them, and engage
in foreplay before any
transaction actually takes
place.
The Ro m a n t i c a u d i e n c e l o v e s t o relationship, much like real-life
have things tailor made relationships they will look
e s p e c i a l l y f o r t he m . The y a r e elsewhere if you start to
willing to pay a premium for neglect their needs.
something that is unusual and
unique, and something that Consider your prospects as
makes them feel pampered and your best friends - remember
beautiful. their names, childrens names,
and send them a card on their
It is no coincidence that birthday - and they will love
cosmetic brands such as Chanel you for life.
and Dior are premium brands -
their products are positioned
as luxury, high-end, and
designed to make the consumer
feel totally entranced.
The Ro m a n t i c a u d i e n c e h a s h i g h
standards - they want a high
level of attention and affection,
at a sustained level. If you give
them this at the start of your
 DAY O N E
DAY O N E DAY O N E
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DAY O N E DAY T WO

© C E R R I ES M O O N E Y | W W W. C E R R I ES M O O N E Y. CO M © C E R R I ES M O O N E Y | W W W. C E R R I ES M O O N E Y. CO M

Discovering your Primary Archetype is the first step towards creating a business that not
only fills your bank account...but that uplifts your spirit, too.
FIND OUT
Your next step is to discover your Secondary Archetype by completing the Archetypal Business Initiation Kit. MORE
Once you know your blend of archetypes, you will understand yourself at a level of clarity like never before. You’ll be clear on your calling,
have confidence in what it is that you have to offer the world, and know exactly what it is that makes you unique.