Generate longterm cash flow

- Tesla: expense to Texas

- Google: acquire Youtube -> Advertisement revenue
- Disney: Marvel Studio
- Netflix:
 Create cash flow

Cash flow: cutting cost, invest new project

Capital structure: how much debt, how much equity: depend on the firm vs industry -> optimal
amount of debt

Working capital: day to day operation

Finance Institution: Fund, Bank (Commercial, Personal, Investment: raise capital for firms), Insurance
Company

International Finance: Corporate finance + Finance institution in international

Hedging exchange rate risks: min pay more or receive less

Fintech: Robinhood

- Identify Strategy

Low Cost: minimize cost -> transfer saving to customer -> focus on volume (market share)

Ex: Walmart: Largest amount of sale -> PM 3%; POR: 60% -> limit growth

Differentiation (Apple, Ferrari, RM): Premium for their brand; offer some uniqueness -> increase
price

- Forecast the funding requirement, devise strategies