PNR: 22021021317

Name: Rahil Jain

SYNERGY WORKSHEET Name of the Microsoft LinkedIn Acquisition

Merger/Acquisition
Synergy Score (From 1-5)
1- Very Low, 5-Very High
What are the synergies Created, just mention 5-7 Keyworks, with
• LinkedIn's algorithms and user data,Customer
integrated successfully into Microsoft's products, Commas?
could revolutionize the B2B sector.
Segments 5
• Microsoft's acquisition of LinkedIn bolstered its presence in the professional networking
TARGETS Markets 4 market, creating a challenge for startups aiming to compete directly.

• The acquisition allows Microsoft and LinkedIn to leverage each other's geographical
Geographies 4 strengths, LinkedIn expanding its user base in regions like North America, Europe, and
Asia-Pacific while granting Microsoft access to local markets like India and China.

• The integration of LinkedIn profiles and insights into Microsoft Office enhances
Products 5 professional networking and boosts product value.

CUSTOMER • The integration of LinkedIn's data into Microsoft's Dynamics 365 suite offers
VALUE Services 4 businesses comprehensive solutions for CRM, talent management, and sales
automation.
PROPOSITIO • Businesses can enjoy cost-effective bundled subscriptions, combining Microsoft's
N Pricing 3 productivity tools with LinkedIn's premium features for enhanced value.

5 • Microsoft's global salesforce and partner network can now distribute LinkedIn's offerings like
Distribution Premium subscriptions and advertising solutions, leveraging synergies between the two
companies.
• This integration allows marketers to leverage LinkedIn's extensive user data and targeting options
GO TO
Marketing 5 to create highly targeted advertising campaigns across various Microsoft platforms, including
MARKET Bing search, MSN, and Outlook.
• The integration of LinkedIn Sales Navigator with Microsoft Dynamics CRM enables sales teams to
Sales 4 efficiently leverage professional data for identifying and engaging with prospects, driving sales
growth.

Processes / • The integration of LinkedIn data with Microsoft Office 365 and Outlook allows users to
Functions 5 easily access professional information about their contacts, simplifying communication
and fostering better professional relationships.
• The integration enables users to enhance professional networking, access expertise, and
People 4 build relationships seamlessly across Microsoft's productivity suite with LinkedIn's
THE features.
ORGANIZATI • The integration of LinkedIn's services into Microsoft's Azure cloud infrastructure
ON Infrastructur 5 enables seamless collaboration with Microsoft's productivity tools and access to
advanced technologies like AI and machine learning.
e
Partnerships 4