Brasa Peruvian Kitchen

Target audience
Due to my investigation on the 4 ps of marking, I have determined that the Brasa Peruvian
kitchen targets a wide audience to people who are health conscious seeking nutritious,
traditional meals full of flavour. A very common group of people this restaurant tends to
target are latino american people as Peru is well known in south america for its fine cuisine.
Due to the 3 locations this restaurant offers it is determined that another target audience
could be busy professionals in urban area such as the core of Toronto looking to grab a meal
that may fit their lifestyle. Corporates and event planners can also be targeted due to the
premium catering services offered with a unique diet. Another thing this restaurant has done
well and has to offer is specific dietary needs like vegan , vegetarian, gluten free and halal
diets. This kitchen appeals to a diverse clientele and it shows that their marketing strategy
really shows the brands values and offerings for a diverse group of people.
Product
The Brasa peruvian kitchen specializes in Peruvian inspired health food as well as focusing
on superfoods and premium high quality ingredients. This kitchen offers a variety of its
specialty food options including build your own bowls, super food bowls, fresh salads,
smoothies and a selection of health conscious drinks. There is a wide selection of unique
products like gluten free Alfajores and Peruvian Chia Parfait alongside with other retails
products such as Brasa sauce and some traditional home collection items they sell showing
the kitchens commitment to to bringing peruvian flavours and cultures to a broader
audience. The menu caters to a wide range of dietary preferences reflecting the kitchens
goal to promote their peruvian cuisine.
Price
The pricing across the menu items shows a mid range to premium positioning, targeting
people who value their health, nutrition and unique culinary experiences from different parts
of the world which in this case is Peru. The prices for the individual meals and smoothies
indicates this kitchen aims to offer premium quality and the best service possible at a price
point that balances affordability with all the high quality premium ingredients used in the
making. This strategy aligns with attracting a clientele that is willing to pay a slightly bigger
price for a more nutritional meal.
Place
WIth many specific locations provided in the website I can see the locations are mostly
places in the busy areas of Toronto giving it a very high advantage of a wider range of
clientele compared to other businesses. They Are located in high traffic urban areas likely to
attract a lot of professionals and even casuals diners. This choice of locations is crucial for
the diverse clientele needed for the growth of the business, making the locations very well
chosen. The kitchen also did well in offering dining in, pickup and delivery making it easier
for people to accommodate to their preferences.
Promotion
The brand further leverages through the use of the visible and notable food and lifestyle
publication in most strategies, social proofing with the high rating, and direct engagements
through the weekly email subscriptions offering chances for free meals. In addition, the
company focuses on corporate catering services with the number of menus that seem to be
used to underpin the utilization of Peruvian superfoods as part of the marketing strategy to
reach individual and business customers scouting for quality catering offerings. The online
ordering system is optimized for user convenience, facilitating easy access to their offerings.