Selling and introducing cauliflower rice to the market can cause significant effects on the customer

aspect of the business. The first effect that is expected from starting such business is that it brings in a
more health focused customer groups, as the product being offered is considered as a healthier
alternative to traditional rice the business can use this as a way to expand into this market segment of
the food industry.

Another aspect seen in customers is their behavior towards a certain product or service being
introduced. In today’s time people incorporate various dietary restrictions in their lifestyle as a way to
live healthily and most often than not these diets involve limiting or overall avoiding grains in their
meals. Cauliflower rice can work towards behaviors within this niche market as it can become a sought-
after choice for people who are working around their dietary restrictions and needs.

Convenience is another aspect which can greatly impact customer behavior. Cauliflower rice is relatively
easy to prepare and cook, saving time for busy individuals who seek quick and healthy meal options.
Additionally, ready-to-eat or pre-packaged cauliflower rice can cater to customers looking for on-the-go
or pre-prepared meals. By providing convenient options, the business can appeal to customers who
prioritize time efficiency and ease of use.

Taste and texture preferences also influence the customer in choosing to purchase the product. As
cauliflower rice introduces mild flavors, it can be easily enhanced with spices and sauces, making it
versatile for different culinary styles and dishes. Customers who prefer a lighter, less starchy texture in
their meals may find cauliflower rice more appealing than traditional rice. The business can capture the
interest of customers who seek unique and enjoyable food experiences by emphasizing the taste and
texture advantages that cauliflower rice has over traditional rice.

The last thing to be considered when it comes to what affects the customers’ preference is the market
competition. The cauliflower rice is a new market in the area of the business and would be competing
with already established and vouched for healthier alternative rice or grains which is why the business
should allow themselves to stand out by differentiating their factors from other business which offers
rice alternatives and with understanding and tailoring discounts and offers to the intended market
customers for their needs as an initial means of establishing relationships and attract customer loyalty.