OFFICE

ADMINI
STRATIO
N
SCHOOL
BASED
ASSESS
MENT
Topic: To investigate “how the introduction of marketing strategies by Courts Guyana Inc has
helped improve production in the company.”

Name of Candidate: Omesh Dalchand

Name of School: Shivita’s business college

Name of Teacher: Rohanie Itwaru

Territory: Guyana

School code: 09012

Year of submission: 2024

TA
BLE OF
CONTEN
TS
INTRODUCTION………………………………………………………………………………………………………………………..I
ACKNOWLEDGEMENT………………………………………………………………………………………………………………II

CRITERIA ONE

TITLE OF THE PROJECT………………………………………………………………………………………………………….....1

AIMS OF THE PROJECT…………………………………………………………………………………………………………..…2
FUNCTION OF THE MARKETING DEPARTMENT………………………………………………………………….……..3
CORRESPONDENCE LETTER……………………………………………………………………………………………………...4

CRITERIA TWO

METHODOLOGY……………………………………………………………………………………………………………………….5
QUESTIONNAIRE…………………………………………………………………………………………………………………….6-8
5 QUESTIONS BY THE COMPANY PERSONNEL QUESTIONNAIRE………………………………………………..9
SCHEDULE ACTIVITES……………………………………………………………………………………………………………….10

CRITERIA THREE

REGULATION AND COMPANY POLICY………………………………………………………………………………………11

REPORT……………………………………………………………………………………………………………………………………12
IMPACT OF OFFICE EQUIPMENT………………………………………………………………………………………………13
BIBLIOGRAPHY…………………………………………………………………………………………………………………………14

INTRODUCTION
The researcher has taken a step in investigating how the introduction of marketing strategies
increased production in a company. The school-based assessment is required by the Caribbean
secondary examination council. Twenty percent of the total marks are awarded for this project
and the remaining 80% can be obtain by writing office administration paper (1) and paper (2).
 I

ACKNOWLEDGEMENT
In finishing my project, I greatly depended on a number of persons first and foremost I will
commence by thanking God for the patience and strength has given me throughout the project.
Hence, I say a big thank you to my parents for the financial support they had given to me. My
sincere gratitude is also extended to my teacher for the guidance given to me when I needed it.
 II

CRITERIA
 ONE

TITLE OF THE PROJECT

To investigate “how the introduction of marketing strategies by Courts Guyana Inc has helped
improve production in the company.”
 1

AIMS OF THE PROJECTS

1. To find out the main strategies used to improve the production of the Company.
2. To find out how effective marketing strategies are and whether these strategies are
used throughout the year of just for a short period.
 2

FUNCTIONS OF THE
MARKETING DEPARTMENT
1. Defining and managing your brand
2. Overseeing customer and market research.
 3

CORRESPONDENCE LETTER
Shivita’s Business College
Lot 11 Virginia Village
Cane Grove
East Coast Demerara

12/27/2023

The personal Manager

Courts Mahaica
East Coast Demerara

Dear Sir/Madam,

“REQUEST PERMISSION TO VISIT THE FIRM”

The researcher is in form 5 at Shivita’s business collage and is currently involved in a school-
based assessment in office administration and would like to conduct a research at courts guy
regarding "The marketing strategies used by the clerks in the marketing department at your
organization." as a form 5 student at the school mentioned above.

In order to deliver questionnaires to the staff in the marketing department, the researcher
would like to seek permission to visit your organization so as to meet with the clerks in the
marketing department.

However Before visiting your marketing department, I would like to meet with you so as to
decide on a specific time and date. I guarantee that every piece of information we received
from your company will be utilized for only this school-based assessment.
Yours Faithfully

…………………………….
Omesh
Group leader
4
 CRITERIA
TWO

METHODOLOGY
WHAT IS A QUESTIONNAIRE?

A series of prepared questions intended to elicit an answer from the correspondent is called a
questionnaire.
 5

QUESTIONNAIRE
1. What is your Gender?
Male female

2. Are marketing strategies used by the company throughout the year?

……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………

3. How long have you been working in the office?

……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………
 4. Is there any rule that the clerk in the office have ad-here to?
……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………

5. What is some of the equipment use in the marketing department?

……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………

6. Were there any change of marketing strategies used in recent time

Yes No

7. What attitudes must the procurement clerk possess?

……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………
6
8. What marketing strategies are used to improve the productivity of the company?
……………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………….

9. How effective is the marketing strategies?

……………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………….

10. How does the company carry out marketing strategies?

……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………
11. To identify the main marketing strategies used in the production.
……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………

12. How does marketing strategies attract customer?

……………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………….

13. What are the effective uses of the marketing strategies in the marketing department?
……………………………………………………………………………………………………………………………………………………
……………………………………………………………………………………………………………………………………………………

14. Why marketing strategies are important?

………………………………………………………………………………………………………………………………………..
…………………………………………………………………………………………………………………………………………

15. Are there any health and safety policy in the company?
Yes No
7
If yes, what are some health and safety policies?
………………………………………………………………………………………………………………………………………...
…………………………………………………………………………………………………………………………………………
 8

FIVE QUESTIONS ASKED TO COMPANY PERSONNEL

1. Are marketing strategies used by the company throughout the year?
2. What marketing strategies are used to improve the productivity of the company?
3. How effective is the marketing strategies?
4. How does the company carry out marketing strategies?
5. Why marketing strategies are important?
 9

DATE SCHED
December 10th 2023
ACTIVITIES
Students divided themselves into two
COMMENTS
The group was successfully

ULE OF
groups. Each student selected a topic.
December 11th 2023 The researcher called the business place
and seeked permission to investigate the
created and the SBA was debated
by the teacher.
The manager was friendly and
approved our request.

ACTIVITI
December 12th 2023
business.
The researcher went to the premise of the The manager was approachable
business (Courts Guyana Inc) to discuss and the researcher also found

ES
December 13th 2023
the purpose plan with the management.
A letter of correspondence was made out
by the group to be sent to the firm.
December 15th 2023 The letter of correspondence was sent to
the firm.
December 18th 2023 The researcher called the firm to find out
what date the investigation begins.
the business to be a suitable one.
The letter was finished
successfully.
The supervisor replied to the
letter and approved the
investigation.
Management agreed to follow
the given instruction and said

December 19th 2023
The researcher visited the business place
to collect the questionnaires.
that they will answer their
questionnaires in their own
leisure time.
Majority of the questionnaires
were not finished.

December 20th 2023
December 23th
December 25th 2023
The researcher had a talk with the Important information was
manager about the rules and regulations retrieved.
concerned with the business.
The Researcher revisited the firm to The questionnaires were
collect the questionnaires that were not successfully collected.
completed.
The researcher combined all the The information was successfully
information that was collected. put together.

December 28th 2023 The researcher called the manager to The manager said he was happy
thank him for allowing the investigation to that he granted us permission to
take place at the business premise. do the research.

10

One piece of legislation governed the work place in Guyana

Regulati Labour Act

This act may be sighted as labour act it came into operation in

on and 1942 and it was amended in 1997, It regulate the terms and
conditions of employment such as working hour, holiday and
rest period, wages, overtime and other employment condition

compan and the research became aware of it by speaking to the

manager.

y policy
One health and safety rule
No smoking- This sign was clearly installed in the building.
One staff rule
Do not walk on slippery floor-This was clearly stated on a sign in the building.
 11

IMPACT OF OFFICE EQUIPMENT

Equipment Used Purpose Stab ability of task

Calculator The use of the calculator is to It reduces the time to calculate

make calculating the stock stock.
more effective.

Cash register The use of the cash register is Keeps proper records of all
to record sales and transactions sales and transactions
electronically. electronically.

Telephone The use of the telephone is to To communicate quickly with

streamline good staff and customers.
communication between
organization and customers.
Computer The purpose of computer is to Information can be retrieved
keep records of stock, tools. easily.

12

BIBLIOG
RAPHY
https://www.thehartford.com/business-insurance/strategy/
creating-marketing-department/role
 13

REPORT
As a reporter, it is always fascinating to investigate how companies improve their operations.
Today, we're going to focus on Courts Guyana Inc. and their marketing strategies. The question
that we aim to answer is how the implementation of marketing strategies has helped improve
production in the company.
Courts Guyana Inc. is a company that specializes in the retail of furniture, appliances, and
electronics. They have been in the business for over 60 years, and they are known for their
high-quality products. However, the company started to experience some challenges,
particularly in their production processes. This led them to look for a solution, and one of the
solutions they came up with was to implement marketing strategies.
The introduction of marketing strategies by Courts Guyana Inc. has had a significant impact on
the company's production. One of the strategies they implemented was to increase their
advertising efforts. They started to advertise their products on various platforms, including
social media, television, and radio. This increased their brand awareness, and more people
started to visit their stores.
Another strategy that they implemented was to offer discounts and promotions. They started
to offer discounts on certain products, and this led to an increase in sales. This strategy also
helped to attract new customers, who had previously not visited their stores.
Courts Guyana Inc. also started to focus on customer service. They trained their employees to
provide excellent customer service, and this helped to increase customer satisfaction. Satisfied
customers are more likely to return to the store and make repeat purchases.
The implementation of these marketing strategies has had a positive impact on the company's
production. They have seen an increase in sales, and this has led to an increase in revenue. The
company has also been able to attract new customers, which has helped to grow their
customer base. The increase in production has also led to the creation of more jobs, which has
had a positive impact on the economy.
In conclusion, the introduction of marketing strategies by Courts Guyana Inc. has helped to
improve production in the company. The company has been able to increase sales, attract new
customers, and improve customer satisfaction. The increase in production has had a positive
impact on the economy, as it has led to the creation of more jobs. It is clear that marketing
strategies can have a significant impact on a company's production, and Courts Guyana Inc. is a
great example of this.

14