Brand

Conversion Rate Optimization Worksheet

1. The Science

Now
Conversions Visitors Conversion Rate
Calculate your conversion rate and 100
set your goal.
Definition of
Conversion Revenue Target Avg Order Value Conversions

Future
Industry
Conversions Visitors Conversion Rate Goal
Benchmarks 100

2. The Art Removing friction from your funnel Optimizing landing pages
Identify key tactics you’ll use to Tactic Score Ideas Tactic Score Ideas
improve conversion rate
Check-out Encapsulation
Rating Scale:
Scarcity +
Site Speed
Urgency

1- Excellent 2-Average 3-Poor

Accessibility Social Proof

3. The Art and the A/B Testing Details for one test
Science Idea 1
Conversion to
Set up tests to continuously Improve
improve your conversion rates.
Idea 2 Hypothesis

©Rita Cidre, 2020 Idea 3 Control + Test