BERKELEY

CHIEF EXECUTIVE
OFFICER PROGRAM
ABOUT US
THE UNIVERSITY OF CALIFORNIA, BERKELEY
The University of California, Berkeley is a public research university in Berkeley, California. It was
founded in 1868 and serves as the flagship campus of the ten campuses of the University of
California. Berkeley has since grown to instruct over 40,000 students annually in approximately 350
undergraduate and graduate degree programs covering numerous disciplines.

UC Berkeley ranks 1st in the U.S. News & World Report Global University Rankings. Berkeley has been
consistently cited as one of the six most prestigious universities in the world by The Times Higher
Education World Reputation Rankings.

By the numbers:

107 Nobel Laureates 14 Fields Medalist winners 45 MacArthur Fellows

25 Turing Award winners 19 Wolf Prize winners 207 Olympic medals

(117 Gold, 51 Silver, 39 Bronze)
19 Pulitzer Prize winners 20 Academy Award winners

Source: Berkeley.edu, Wikipedia

THE BERKELEY HAAS SCHOOL OF BUSINESS

As the second-oldest business school in the United States, the Haas School of Business at the
University of California, Berkeley has been questioning the status quo since its founding in 1898.

Berkeley Haas is a leading producer of new ideas and knowledge in all areas of business, inspiring
New Thinking for the New Economy. We invite you to learn more about Haas, our exceptional faculty
members — including two Nobel Prize Laureates in Economics — and our community of dedicated
students and alumni. Our mission is to help extraordinary people achieve great things. At Haas, we
live our distinctive culture out loud by embracing our four Defining Leadership Principles: Question
the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself.

About 2,300 undergraduate and graduate students come from around the world each year to attend
Berkeley Haas. They join a network of over 41,000 graduates eager to help each other grow and
thrive in their professional lives.
INDEX

PROGRAM OVERVIEW ....................................... 1

PROGRAM HIGHLIGHTS .................................... 4

PROGRAM CALENDAR....................................... 5

LEARNING APPROACH....................................... 6

CORE MODULES................................................ 7
ONLINE ELECTIVE.............................................. 10

GLOBAL CEO CONFERENCE............................... 11

CAPSTONE PERSONAL CASE PROJECT............... 12

ALUMNI BENEFITS ............................................. 13

PARTICIPANT PROFILE ...................................... 14

FACULTY............................................................ 15

APPLICATION PROCESS .................................... 16

ABOUT BERKELEY EXECUTIVE EDUCATION ....... 17

PROGRAM OVERVIEW
In an increasingly volatile environment, where business models are continually changing across
industries, the CEO’s role is also evolving. The Berkeley Chief Executive Officer (CEO) Program
has been designed to equip business leaders with the skill sets required to successfully navigate
this era of uncertainty and transformation.

BECOME A GLOBAL LEADER

Fast-paced disruptions that change the way companies do business can take any form. The global
crisis presented by the COVID-19 pandemic is just one example. Other factors like shifting
geopolitics, market volatility, digital disruptions, and societal changes can present challenges at any
time. The Berkeley CEO Program has been designed to transform senior professionals into leaders
who possess the foresight, agility, and tenacity to lead a global organization. You will enhance your
ability to lead growth strategies, seize new opportunities, and gain a competitive advantage. The
program will broaden your global perspective and equip you with the latest research and best
practices in leadership, culture, and innovation. You will emerge from the program prepared to lead
with a greater purpose, inspire performance, and foster an organizational culture of diversity, equity,
and inclusion (DEI). Above all, you will develop the vision and the drive required to lead a global
organization in the 21st century.

LEARN FROM SILICON VALLEY

ENTERPRISES
This program takes full advantage of Berkeley’s
proximity to Silicon Valley and its cutting-edge
innovators and industry disruptors. The unique
ecosystem of the Bay Area and Silicon Valley is an
unparalleled learning lab unlike anywhere in the
world. The area is home to more than 2,000 tech
companies that have significantly transformed the
way the world does business. You will have access
to leading experts who are working at the
intersection of technology, innovation, and
business. You will attend guest lectures and/or
panel discussions, with these thought leaders,
and gain valuable insights on leading
transformation — whether it’s through
technology, innovation, or organizational culture.

1
 RECEIVE 360° COACHING AND
FEEDBACK
Your learning journey will be further enhanced
by coaching sessions that will support you
through the program. At Berkeley, executive
coaching takes a two-pronged approach. You
will be assigned a professional coach who will
help you identify your leadership strengths
and challenges. Through a combination of
one-on-one and small group sessions, you will
work together with the coach to carry out an
in-depth self-assessment, identify areas to
work on, and come up with a customized
roadmap for achieving your leadership goals.
Coaching also takes the form of peer
learning. Through the program, you will
interact and work with accomplished peers
from around the world who bring a diverse
range of experiences, perspectives, and
cultures to the table. You will share your goals
and challenges with each other and benefit
from a truly global cohort.

DEVELOP A PERSONAL CASE

Over the course of the program, you will work on addressing a leadership challenge or opportunity
that is unique to you. Identify a specific area you want to address and outline specific goals. Then,
combine program learnings from faculty and guest speakers, insights from peers, and feedback
from your coach to execute a plan towards those goals. In addition, you will develop a personal
case in order to codify your learnings and inform future leadership efforts.

50% 48%
of CEOs believe that external
of CEOs say their most
factors like regulatory
important business priorities
concerns and market factors
revolve around customers,
will most impact their
clients, and citizens
businesses in the next
two to three years

Source: IBM’s 2021 CEO Study

2
IMMERSE IN A REAL-TIME,
STATE-OF-THE-ART CLASSROOM
EXPERIENCE
The Berkeley CEO Program is led by
world-renowned Berkeley Haas faculty who are
subject-matter experts and bring their deep research
and extensive industry experience to the classroom.
The program is delivered primarily through The
Forum, Berkeley’s revolutionary, virtual learning
platform that brings the complete in-class experience
to wherever you are. You will also hear from industry
experts through guest lectures, fireside chats, and/or
panel discussions. You will receive individual and
group coaching, work on case studies, and
participate in interactive sessions with your peer
group.

BUILD AN INFLUENTIAL GLOBAL

NETWORK
The program culminates with a three-day Global
CEO Conference and Graduation event held at the
UC Berkeley campus (when safety and travel
guidelines allow). Take this opportunity to network
in person with your faculty, fellow classmates from
around the world, Berkeley alumni, industry experts,
and Silicon Valley disruptors. Meet accomplished
peers and build a global network that will last a
lifetime.

Upon completing the program, you will receive a

Certificate of Excellence and earn select
Berkeley Haas alumni benefits.

70%
of CEOs are looking to IoT
and cloud computing to
deliver results in the next
two to three years
56%
of CEOs emphasize the need
to aggressively pursue
operational agility and
flexibility

Source: IBM’s 2021 CEO Study

3
 PROGRAM HIGHLIGHTS
HIGH TOUCH HIGH TECH
Live online sessions, A theater-style virtual
fireside chats, and guest classroom brings the
lectures by industry world-class Berkeley
experts experience to you,
wherever you are
WORLD-
REAL-WORLD
RENOWNED
APPLICATION
FACULTY
Apply the learnings to Learn from
your job immediately world-renowned experts
and cutting-edge
researchers
CAPSTONE
EXPAND YOUR
PERSONAL CASE
NETWORK
PROJECT
Apply your learnings to Interact with faculty, peers,
a personal case project, and global industry leaders
informed by faculty, during a three-day,
peers, and your executive on-campus networking
coach event
CORE CHOICE OF
CURRICULUM ELECTIVES
Focus your program Select one (six to eight
journey with 21 weeks of weeks each) from various
in-depth core sessions in topical electives to gain
strategic thinking, relevant skill sets specific
innovation, culture, to your career goals
leadership, and more
INTERACTIVE PEER
SESSIONS LEARNING
Take advantage of Learn from high-achieving
120+ hours of interactive peers from around the
learning with faculty, globe and build your
industry experts, network
and an accomplished
peer group
ALUMNI
BENEFITS
Earn select Berkeley Haas
alumni benefits upon
completion of the program
4
 PROGRAM CALENDAR
Embark on an immersive learning journey with interactive online modules
and in-person events.

Program start
September 2021

Program orientation
1 week | Online

Core modules
• Sept–Oct 2021 | Transforming the Business 7 weeks per core module

• Nov 2021–Jan 2022 | Transforming the Self 3 hours live online per week

• Jan–Mar 2022 | Transforming the Organization Guest speaker sessions

Blockchain for Leaders

Online elective
Mar–Jun 2022 Digital Transformation
• Select any 1 elective
AI for Business
• ~8 weeks
• Asynchronous online Business Analytics for Leaders

Future of Technology

Global CEO Conference In person

3 days Berkeley campus, California
June 2022

All modules cover:

Individual and group executive coaching Interactive sessions and guest lectures from
sessions throughout the core modules global industry leaders
An individual personal case project Networking and peer interactions

Note: Exact dates will be confirmed later and are subject to change due to evolving COVID-19 restrictions.

Sessions by an executive coach throughout the core module learning journey, which may include group coaching. 5
LEARNING APPROACH
CORE MODULES
The core modules of the Berkeley CEO Program are delivered primarily through The Forum — a
revolutionary, virtual lecture theater that brings the complete in-class experience wherever you are.
Take a seat at the front of class where the faculty stands before you in a digital lecture space and
your classmates are virtually seated all around you.

The Forum brings the unmatched Berkeley experience to you, no matter where you are.

ONLINE ELECTIVE
The elective is designed to meet the needs of individual learners, while also leveraging the power
of peer learning. This is achieved through a user-friendly learning platform that enables
participants to easily navigate the program content to achieve learning objectives.

Keeping it Real Keeping it Impactful

Our pedagogical approach is designed Access to program content is flexible and available
to bring concepts to life, including: through multiple devices, allowing working
professionals to easily manage schedules and learn
Bite-sized learning techniques
remotely — anytime, anywhere. Participants
Real-world application
enrolled in the program obtain access to learning
Peer learning discussions
materials in a modular approach, with new content
Cases/Simulations
released weekly. Program modules include a variety
On demand video lectures
of teaching instruments.
Periodic live sessions with faculty

6
 CORE MODULES
The Berkeley CEO Program delivers learning that will help you fulfill your potential. Three core
modules will provide you with the tools and frameworks to effectively lead innovation and change.
You will explore various leadership styles to emerge as a more strategic leader equipped to build and
inspire high-impact teams, and drive organizational transformation. Your in-depth learning journey
will include lectures by faculty experts and specialists, case studies, group and individual exercises,
and discussions with global leaders.

TRANSFORMING THE BUSINESS

(Strategy, Innovation, and Entrepreneurship)
Prepare for the highest leadership role. Build the core competencies that a CEO must possess,
and learn to balance growth and profitability while managing risk. From setting growth strategies
to negotiating complex deals, from business model innovation to digital transformation, you will
deep-dive into the challenges faced by a modern CEO and understand the skills required to
address them. Through in-depth sessions with Berkeley faculty, you will uncover the best
practices to succeed as a global CEO.

Sample Session Topics and Focus:

Systems of innovation: The Silicon Valley Intrapreneurship (leading strategic

ecosystem as a model
Technical platforms: A framework for
strategic innovation
Customer-focused design
Essential drivers of the digital economy
Driving digital transformation and
innovation
Leading growth strategies
innovation and change)
Strategy in competitive markets
Future-proof: Leading and succeeding
in the global economy
Corporate strategy: M&A
Corporate strategy: Sustainability

Note: Topics and sessions are subject to change.

7
 CORE MODULES

TRANSFORMING THE SELF

(Leadership and Influence)
Maximize your impact as a leader and inspire your team to do their best work. Identify what it
takes to build a more equitable organizational culture. In this module, you will explore solutions to
these real-world business challenges as you develop your leadership presence. Understand the
latest management best practices on how to lead your team with integrity, accountability, and a
greater purpose. Through case studies and discussions with your faculty and peers, you will begin
a conversation about scalable ways to take action on diversity, equity, and inclusion, and
understand how to infuse these values through organizational culture, systems, and practices.

Sample Session Topics and Focus:

Leadership and executive presence Leading across differences: Conflict

management
Leading your team
Beyond yourself: CSR and leading the
Managing your network
sustainable business
Strategic negotiations Driving change and dynamic execution
Strategic storytelling Using influence to lead change
Judgment and decision making

Note: Topics and sessions are subject to change.

8
 CORE MODULES

TRANSFORMING THE ORGANIZATION

(Leadership and Culture)
Assess your leadership style, explore ways to make it more effective, and understand how to
adapt it while leading in crises. Through this module, you will enhance your ability to build and
lead high-performance teams by fostering a growth-oriented culture focused on innovation and
transformation. Given the current volatile business environment, crisis management is a critical
aspect, and you will discuss leadership practices that will help you respond effectively.

Sample Session Topics and Focus:

Your leadership style: What you think it is,
what others think, and what it all means
Leading strategy execution through culture
Organizational canvas (exercise)
Leadership in crises
Leading high-performing organizations and
developing a growth-oriented culture
Fostering a culture of innovation
through DEI
Sustainability, leadership, and ethics
Managing the board
Taking action and getting traction

Note: Topics and sessions are subject to change.

9
 ONLINE ELECTIVE
Upon completing the core modules, choose one area of specialization by selecting from four
topical electives. These modules will give you a high-level understanding of emerging
technologies, data and analytics, and their applications in business to your own business context.
Each elective will be covered over ~eight weeks.

Blockchain for Business Analytics

1. Leaders
Learn the latest frameworks and
concepts of blockchain and its
implementation in your organization’s
business strategy.
4. for Leaders
Understand how AI/ML and Big Data
can give your organization a strategic
advantage in today’s data-driven
business environment.

Digital
2. Transformation
Stay up-to-date with the emerging
technologies that drive digital
transformation and learn to leverage
them to deliver solutions for business
challenges.
Future of
5. Technology
Learn to leverage new developments
in technology in unique ways to
create a competitive advantage and
more value for your organization.

AI for
3. Business
Develop an end-to-end understanding
of the technical aspects of AI and how
to use it to gain a strategic advantage.

Note: Elective topics are subject to change.

10
 GLOBAL CEO CONFERENCE
The program ends with a three-day in-person event, which will be held at the UC Berkeley campus
in California. This Global CEO Conference will be an action-packed networking opportunity
featuring in-person faculty-led sessions, master classes, guest speakers, and peer discussions.
Scheduled networking breaks will allow you to interact with your peers and grow your
professional community. Prepare for enriching encounters along the way.

11
CAPSTONE PERSONAL CASE PROJECT

Across the Berkeley CEO Program experience, you will complete a Capstone Personal Case
Project. You will apply classroom lessons to a real personal leadership challenge or opportunity to
deliver an actionable solution. You will be informed by faculty content sessions and guided by your
executive coach and peers. At the end of the core modules, you will share the codified learnings
from your experience as a personal case.

1. Problem definition and analysis 4. Results

2. Solution narrowed and reason chosen 5. Conclusion and codification of insights

3. Action planning

12
ALUMNI BENEFITS

Earn select Berkeley Haas alumni benefits upon completion of the program.

Networking and Events

• Ability to join local alumni chapters or clubs in your region

• Access to a private network of distinguished Berkeley Haas alumni
• Invitation to the annual Berkeley Haas Alumni Conference
• Opportunity to attend select Berkeley Haas and Berkeley Executive
Education Networking events opened to the COBE community

Berkeley Resources

• Access to Haas Insights — Latest research and thought leadership from

industry speakers and faculty
• 30% discount on eligible future programs after completion of your
Certificate of Excellence
• Get an @haas.executivealumni.berkeley.edu email forwarding address
• Public access to the Long Business Library and other University database
services (onsite access only)

News and Communication

• One-year complimentary digital subscription to the California Management

Review
• Berkeley Haas alumni newsletter
• Subscription to the Berkeley Haas alumni Jobs e-Newsletter with latest job
postings from distinguished employers

Note: All benefits subject to change.

13
 PARTICIPANT PROFILE
The Berkeley CEO Program is designed for senior executives who are ready to accelerate
their career to the highest level of leadership. It is designed for CEOs as well as for senior
leaders who are identified as critical to a company's succession plan.

PARTICIPANTS ARE EXPECTED TO HAVE:

A minimum of 15 years of work experience

A demonstrated track record of leading regional/global teams and motivating by

example

The agenda and ability to drive transformation in a complex, uncertain business

environment

Substantial work experience, including significant time as a business leader

ideally across regions and cultures

Readiness to immerse themselves in a transformative learning experience

that offers an opportunity for serious self-assessment

Fluency in written and spoken English

14
 FACULTY
The Berkeley CEO Program is developed and taught by a team of Berkeley Haas faculty who are
renowned experts and skilled educators with a focus on the sociological and psychological processes
within organizations. They bring to the classroom their deep research capabilities and rich experience
at some of the world’s most prominent enterprises. Through interactive lectures and real-life case
studies, they will help you understand how core themes such as decision making, innovation,
negotiation, diversity, and culture affect organizational performance. The world-renowned faculty will
prepare you to reach and succeed in the highest-ranking role today.

JENNIFER CHATMAN
Associate Dean for Learning Strategies | Paul J. Cortese
Distinguished Professor of Management

World-renowned researcher, teacher, and consultant on leveraging organizational culture for firm
performance and leading high-performance teams. In her research, teaching, and consulting work, she
focuses on how organizations can leverage culture for strategic success and how diverse teams can
optimize performance.

KURT BEYER
Continuing Lecturer | Entrepreneurship and
Innovation

A faculty member of UC Berkeley’s Haas Business School and Graduate School of Information
Science, he teaches Cal’s prestigious Entrepreneurship Program to MBAs, undergrads, and
graduate students. The program produces multiple promising startups each year including recent
successes Pokemon Go, Indiegogo, Tubemogul, Lime, Freewire, Traveling Spoon, and Plushcare.

CAMERON ANDERSON
Professor | Lorraine Tyson Mitchell Chair in Leadership
and Communication II

An expert on organizational behavior with a focus on leadership, negotiation, conflict resolution,

team dynamics, and influence processes. Anderson, a Professor of Organizational Behavior,
teaches courses in Power and Politics in Organizations, Negotiations, and Conflict Resolution.
He has been awarded the Earl F. Cheit Outstanding Teaching Award seven times.

Note: Faculty is subject to change. 15

 APPLICATION PROCESS

PROGRAM FEE

US$38,000
.............................................................................................................
Inclusions: Program materials
Exclusions: Travel costs, evening meals, accommodation at Berkeley

Admitted participants will have to pay 20% of the fee within 10 days of their
admission to confirm their seat.

Please note: Admissions to the program are on a rolling basis. We strongly

recommend interested participants apply early.

16
 ABOUT BERKELEY
EXECUTIVE EDUCATION

Boldly challenging convention and traditional approaches to business, UC Berkeley Executive Education
fosters the development of executives who seize opportunities and are driven to maximize the
potential of their organizations and employees. Berkeley Executive Education embraces the Haas
School's mission to "develop leaders who redefine how we do business." The iconic UC Berkeley campus
is located in the heart of the San Francisco Bay Area, the epicenter of one of the most economically and
culturally thriving places in the world.

Our location within this business ecosystem provides direct access to the most exciting, cutting-edge
ideas in business, implemented by the most dynamic and forward-thinking business leaders in the
world. Berkeley Haas faculty regularly partner with experts from all industries, creating a rich
curriculum that blends academic insights with practical implementation roadmaps. This gives
participants firsthand exposure to some of the most innovative thinking and practical applications
happening in business today.

17
 ABOUT EMERITUS
UC Berkeley Executive Education is collaborating with online education provider
Emeritus to offer a portfolio of high-impact programs. These programs leverage
UC Berkeley Executive Education's thought leadership in management practice
developed over years of research, teaching, and application.

CONTACT US
+65 92729350 (Singapore)
enterprise.sales@emeritus.org
+971 564700049 (UAE)