Performance Task: Biodiversity and Environment Infomercial

Goal: Create a persuasive infomercial raising awareness about the importance of biodiversity and
advocating for environmental action.

Target Audience: General public (families, students, adults)

Optional additions:

Short skit demonstrating a positive environmental action.

Guest speaker from an environmental organization.

Interactive segment inviting viewers to pledge their support.

Remember:

Keep the tone engaging and positive.

Use humor and visuals to capture attention.

Highlight the benefits of a healthy environment.

Provide clear and actionable steps viewers can take.

Most importantly, have fun and spread the message of environmental responsibility!
Rubric

Highest grade 99 -------------- Lowest grade 80

Criteria Excellent (4 pts) Good (3 pts) Fair (2 pts) Needs Improvement

(1 pt)
Content Accuracy Information about Information is Some Significant factual errors
biodiversity and mostly accurate but inaccuracies or or misconceptions
environmental may lack detail or misleading about the topic.
threats is factually clarity information
accurate and present.
engaging.
Persuasiveness Strong call to action Encourages viewers Lacks focus on Does not persuade
that motivates to consider inspiring viewers about the
viewers to take environmental action. importance of the topic.
action issues but lacks a
clear call to action
Creativity Uses creative Some creative Limited use of Lacks creativity and
elements like elements are creative relies solely on talking
costumes, props, or present, but overall elements or heads.
skits to capture presentation is visuals.
attention. fairly standard.
Delivery Hosts are energetic, Delivery is mostly Presenters Poor delivery
enthusiastic, and clear, but may lack seem significantly detracts
engaging. energy or unprepared or from the performance.
Information is enthusiasm. bored. Delivery
delivered clearly is unclear or
and confidently. difficult to
understand
Visual Appeal Set design, props, Some visual Limited use of Poor or distracting
and costumes elements are visuals or visuals.
effectively support present, but overall visuals may
the message and presentation may not
create a visually be cluttered or lack complement
appealing focus. the message.
atmosphere.
Call to Action Clear and specific A call to action is Call to action is No clear call to action is
instructions on how included, but may weak or provided.
viewers can get lack specifics or missing
involved are clarity.
provided. Website
address and social
media information
are presented.
Overall Infomercial is Infomercial delivers Infomercial is Infomercial is poorly
Effectiveness informative, some information unclear or presented and fails to
persuasive, and but may not be ineffective in engage the audience.
effectively persuasive or promoting the
motivates viewers inspiring. chosen topic.
to take action for
biodiversity and
the environment.