Lesson Plan – Demo Class

Theme: Sustainability & Living In Society

Grammar Goals: Learn New Frequency Words
Duration: 30 Minutes
Student: Eduardo
Level: Advanced (B2 to C1)

Introduction
Start the class by introducing yourself briefly and asking him to introduce himself
briefly as well.
Ask him who does he live with? – And lead the conversation to the day to day
routine. Then, ask him what’s a typical day like for him/them. Ask him to
describe it.
Get into the topic of sustainability now to understand how much of the topic does the
student know and also activate previous knowledge… Do you think about living a
sustainable life? Do you even consider it on a daily basis or is it something that
never crosses your mind (explain the expression) ?

Tell him I’ve got a serie of questions to ask him concerning his sense of
sustainability and living in society to find out how much does he know about it and
what he is willing to do from now on towards green living.
Questions?
 What does living in society mean to you?
 Do you consider you and your family a sustainable people?
 What would you be willing to do to become sustainable?
How often you do you these things? LOW FREQUENCY
Hardly Ever
ELICIT THE BOX OF FREQUENCY FIRST
Rarely
-Carpool. Seldom

-Recycle. Every Once In a While

Every Now And Then

-Use reusable bags.
Sometimes
-Use daylight in the mornings and afternoons. Every Other Day

-Use public transportation. More Often Than Not

Often
-Ride a bike to work.
Nearly Always
-What else? HIGH FREQUENCY

Teacher @Douglasmigliassi
Reading Part Of The Class
Ask the student to use his cell phone to record himself reading a piece of text you’re
going to send him.

In Watches, What Does Luxury Mean Now?

Gen Z buyers, for whom inclusivity, sustainability, transparency and traceability are not
negotiable, already have changed the way brands do business.

By Victoria Gomelsky
March 29, 2022

Until recently, most luxury watchmakers did not overthink their purpose.

“A few years ago, you woke up to sell watches,” Jean-Marc Pontroué, the chief executive of Panerai, said at a
media event last month in Los Angeles. “Now you think about your business in a different way.”

Mr. Pontroué was alluding to a newfound sense of global interconnectedness underscored by the pandemic,
but for many watchmakers, the events of 2020 crystallized a movement that had been building for more
than a decade.

It began around 2009, when watchmakers, led by Chopard, started to question how they obtained raw
materials. Over the past five years, spurred by broad social movements — including #MeToo and Black
Lives Matter — the industry’s efforts to ensure responsible sourcing and sustainability have evolved into a
wholesale rethink of manufacturing and marketing.
From incorporating upcycled plastic into their timepieces to downplaying the aura of exclusivity that once
permeated their messaging, luxury watchmakers now are doing everything possible to prepare themselves
for Gen Z buyers, for whom inclusivity, sustainability, transparency and traceability are not negotiable.
Born between 1997 and 2012, members of that generation, together with millennials, are expected to
account for 70 percent of the global personal luxury goods market by 2025, according to a November 2021
report by the management consulting firm Bain & Company And they are quickly reframing the meaning of
luxury.

Ziad Ahmed, the 23-year-old chief executive and co-founder of JUV Consulting, a New York-based firm that
advises companies on how to market to Gen Z, said he hoped that companies would commit to making a
really good product “that prioritizes people and planet every step of the way.”

“I said to myself, ‘That’s really cool, I’d like one of those.’ And then a few pages later, I thought to myself,
‘Why did I think that?’” Mr. Lussier recalled on a recent video call. “What do I need a green license plate
for? It dawns on me: Because I want other people to know.”

“What consumers want to express about themselves is changing,” he said. “That’s what’s driving the move
toward purposeful brands; they want to associate with brands that share those values.”

Credit: https://www.nytimes.com/2022/03/29/fashion/watches-luxury-sustainability-social-
responsibility.html

Give the student a feedback on his reading chops and end your class here.

Teacher @Douglasmigliassi