VIDEOS DE APOYO

https://youtu.be/knIzG__84CE

https://youtu.be/vFQlDu_7XmY

PARA PRACTICAR

https://agendaweb.org/exercises/verbs/future/negative-will

https://www.ego4u.com/en/cram-up/tests/future-1-will-1

Second Period/Lesson 3: Module

2: Globalization; Money makes
the world go around

INSTITUCIÓN EDUCATIVA
ÁNGEL CUNIBERTI INGLÉS
DECIM
Mag. Fredy Espinosa Agudelo
Phone: 3153691833 - E. mail: fredyespinosa78@yahoo.es O
C
Student’s name: Leidy Dayana Herrera Rodríguez
 Second Period/Lesson 3: Module 2: Globalization; Money makes the
world go around

REPÚ BLICA DE COLOMBIA INSTITUCIÓ N EDUCATIVA Á NGEL

DEPARTAMENTO DEL CAQUETÁ
MUNICIPIO DE CURILLO I.E Á NGEL
CUNIBERTI
CUNIBERTI
Res:000548 del 21/nov/2003
Nit: 828.002.480-05
DANE: 118205000187
SEDE SAN PABLO JORNADA Ú NICA

AREA: INGLÉ S GRADO: DECIMO PERIODO: 2 SEMANA N°: 1, 2, 3

ASIGNATURAS INTEGRADAS:
N° DE HORAS: 9 FECHA: 11/05 2020 DOCENTE: Mag. FREDY ESPINOSA
AGUDELO
Main Theme: Sub Topic: Performance: I write texts that explain my
“Money make the What we spend preferences, decisions and actions.
world go around”
Lesson 3 Learn about advertising strategies and techniques used by companies
to sell their products and how advertising influences our spending
habits. English Please Student’s Book “pages 56 to 59”.
Specific Objective Students will learn about advertising strategies and techniques used
by companies to sell their products and how advertising influences
our spending habits.
Learning In this lesson, students will learn about advertising strategies and
techniques used by companies to sell their products and how
advertising influences our spending habits. By the end of this lesson,
students will be able to create their own advertisement using the
techniques and language they have learned.
Grammar will and won’t to make predictions.
Advertising.
Strategies Virtual E. Mail, What´s up Groups, Modules “Physical photocopies.

LESSON 3

SPRORATION

Focus on vocabulary

GET READY.
1. Think about products that you see or hear about in Tv or radio adverts. Copy the table.
Then complete the headings with the types of product in the box.

kitchen products – beauty products – hygiene products – electronic products –

clothes – toys – sports equipment – travel products – pet products – food and drink

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 Second Period/Lesson 3: Module 2: Globalization; Money makes the
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Electronic Clotheselect Food and Hygyene

products r kitchen drinkronic productsele
electronic products – products ctronic

Travel Beauty Toys Pet Sports

products – productsen products – productspro equipment –
beauty products – beauty ducts – beauty

2. Think of one more example for each type of product. Add them to your table.

Type of product Electronic Food and drink Electronic Hygiene Kitchen

products products products products
Example Phone Beans USB memory Shampoo Stove

3. Think of an advert that you can remember. Describe it to your partner.

It´s an advert for yanbal fragrances in which it shows a woman applying a little fragrance on her
neck and then comes out leaving the aroma everywhere.In this case it smells good because of the
perfume applied. I like this ad because it attracts the interest of viewers.

Example: It’s an advert for deodorant that shows a

woman running for miles. She doesn’t sweat because the
deodorant is so good. I like this advert because the
message is very clear.

Useful language
Describing an advert
It’s an advert for …
deodorant.
a mobile phone.
jeans.
It shows … a woman running.
two people on the
beach.
I like this advert it’s interesting.
because … it’s funny.
I don’t like this it’s violent.
advert because … it isn’t true.

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 Second Period/Lesson 3: Module 2: Globalization; Money makes the
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STRUCTURE

Read

4. Read the text. Then think about the adverts that you discussed in exercise 3 and
complete the table.

Product Advert Technique

Fragrance it shows a woman applying a Emotional attraction.
little fragrance on her neck
and then comes out leaving the
aroma everywhere.

THE ADVERTISING GAME

Companies use different techniques in their adverts to
attract people to their products. Here are some of the most
common strategies.

Celebrities
We all know these adverts – you see a popular singer, sports
person or model using a product and it makes you want to
buy it, so that you can be just like your favourite celebrity.

Visual stimulation

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 Second Period/Lesson 3: Module 2: Globalization; Money makes the
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Companies advertise their products in a creative way. They use strong colours to catch your eye,
because they attract us to the product and they look good.

Emotional attraction
A lot of adverts promote their products by using music, images and stories that touch your
emotions – love, friendship, nostalgia, etc. This is a very powerful way to attract you to their
product.

Humour
This is a very common and successful way to advertise a product. People enjoy laughing, and they
like to watch adverts again and again if they are funny. Soon, you associate this pleasant feeling
with a product.

Special offers
Companies often make you believe that you are getting something for free if you buy their
products. Be careful – this is usually not true!

Glossary

Reporting statistics

▪ celebrities: famosos/as
▪ strategies: estrategias
▪ catch your eye: llamar la atención
▪ promote: promocionar
▪ pleasant: agradable
▪ special offer: oferta
▪ for free: gratis

5. Answer the questions. Then discuss your answers with a partner.

a. Which of the techniques in the text do you think is the most

effective? Why?
I think the most effective techniques is special
emotional attraction, because the people pay
attention to the music and images that remind
them of pleasant moments.

b. Which of these techniques do you find annoying or ineffective? Why?

I think that the technique that is ineffective is special offers, because they deceive people with
products that are not going to be free.

c. Which celebrities are advertising products on TV at the moment? What do you think of the
adverts?

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 Second Period/Lesson 3: Module 2: Globalization; Money makes the
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At the moment they announce James giving a propaganda with a ball so that people install
DirecTV in their houses and they can watch their complete games, I think it is an interesting and
well-formed advertisement.

d. Can you think of any adverts that make you feel emotional? What emotion do you feel? What
products are they advertising?
I feel excited about seeing the ads for red carpet dresses as they are long and very elegant.

e. Look at the pictures. What do they show? What techniques do companies use when they
advertise products for children? Are they different from products for adults? Think of some
examples.
This shows a girl who asks her mother for money. For the advertising of children, humor
techniques are used above all and if these products are different for adults.
Example: This ad corresponds to the footballer Lionel Mess who advertises with other people
about the "Lays" potato chips.

Listen.

6. Listen to three adverts. For each one, write: (audio 18)

a. the name of the product b. the type of product

1. CallsOne 1. Telefono movil
2. MyBabyBike 2. Bike
3.DoggyFood 3. delicious mixture of turkey, chicken and pork

Audio script (18)

1. You know that feeling when you want to make an important call, but your
phone is out of credit? With CallsOne, you can call any mobile in Colombia for just
$30 pesos per minute. And what’s more, we will give you 30 minutes every day to
make international calls for free! Register your mobile with CallsOne by calling
018000000 now, or through our website: www.callsone.com.
CallsOne. You will never think twice about making that call!

2. Make your child’s dreams come true with MyBabyBike! We believe that if a
child can walk, then he or she can ride a bike! MyBabyBike is perfect for the
house and in the garden. But don’t worry – your child won’t fall off. My BabyBike
is totally safe – it’s impossible to fall off, thanks to our safety features.
MyBabyBike will let your child develop and explore, and it’s great for using all
that energy! MyBabyBike. Let your child explore the world.

3. Your dog is your best friend. He will always support you, and he will always be
by your side. That is why you have to be his best friend too! And that means
giving him DoggyFood every day! DoggyFood is a delicious mixture of turkey,
chicken and pork, with extra vitamins that strengthen your dog’s bones and
teeth. DoggyFood. Your dog will love you forever!

7. Listen again and choose the correct options. Advert 1

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 Second Period/Lesson 3: Module 2: Globalization; Money makes the
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Advert 1
a. How much does it cost to call abroad?
1. It’s free for 30 minutes a day.
2. 30 pesos per minute.
3. It’s free all the time.

Advert 2
b. What can’t you do with this product?
1. Go into the garden.
2. Explore the house.
3. Fall off.

Advert 3
c. What isn’t true about this product?
1. It contains vitamins.
2. Your dog should eat it every day.
3. It contains one type of meat.

Focus on language
8. Match the sentence halves from the adverts.

a. Your dog will never think twice about making that call.
b. Your child won’t love you forever!
c. You will fall off.
9. Complete the sentences using will/won’t for predictions.

a. I’m sure that my sister will love her new toy bear.
b. I don’t think that my clothes won`t be fashionable next year.
c. I think that my dad will cook delicious pancakes every morning now that we’ve got a new oven.
d. My dog will eat any other food now that she has DoggyFood every day!
e. I get 3 hours of free calls every day! I’m sure that I will use them all.

Useful Language
Predicting
▪ We often use these phrases with will / won’t
to make predictions about the future:
▪ I think that / I don’t think that …
▪ I’m sure that …
▪ I doubt that …
Example:
I doubt that it will rain tomorrow.
I’m sure that you won’t find a better offer.

Extra activity
▪ This activity I will asks students to make predictions about their own lives using will and won’t
using the Useful language. First, I ask students to copy the following table into their notebooks:

Next year In five years In ten years

I think tha i will can X

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 Second Period/Lesson 3: Module 2: Globalization; Money makes the
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be an accountant.
I don’t think that i will
can study near the X
caqueta.
I’m sure that i will X
support my parents.
I doubt that I can't go X
visit my aunt.

Write

10. You are going to write a radio advert for a product. First, read one of the adverts that
you listened to in exercise 6. Match the descriptions to the parts of the text.

▪ A prediction about how the product will improve the listener’s life
▪ The name of the product (repeated)
▪ A description of the product
▪ A line that touches the listener’s emotions

In Mexican commercial live a weekend with Smart TV Retif, full of American football, you listened
well to see the game with the highest definition, we have the 50-inch Smart TV Retitf screen at
only $ 10,999 pesos, you understood correctly Smart TV Retif screen of 50 inches at only $
10,999 pesos the best prices only in Mexican commercial.

11. Now write your own radio advert. It can be a product from exercise 1, or your own
idea. Follow the instructions.

a. Choose a product that you want to advertise.

b. Decide who the audience for the advert is.
c. Decide what you want the advert to include, for example: a description of the product,
a special offer.
d. Decide if you want to make the listener feel emotional.
e. Use predictions with will/won’t, to show how the product will improve the listener’s life.

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 Second Period/Lesson 3: Module 2: Globalization; Money makes the
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Speak

12. Present your advert to the class.

13. In groups, discuss which was your favourite advert, and why.

TEST

Negative Sentences (X) Questions (?)

I I I
You ‘ll You won’t You
He will study. He will not study. Will He study?
She She She
It It It
We We We
You You You
They They They

Look at the pictures and make sentences according to the signs. Use the following verbs:
swim, rain,win, feed, eat, predict, solve, go, get up, serve, play, dance, shine, be, direct, fight

X X

1-She will swim 2-It won`t rain 3- She will win 4-I won`t feed
tomorrow. tomorrow. the Oscar. the fish.

? X

5-Will he eat 6- She won`t predict 7-Susan will play 8-

theMagister:
pineapple? the mystery. She will go
FREDY ESPINOSAyour
A. future.
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to the beach.
 Second Period/Lesson 3: Module 2: Globalization; Money makes the
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X X

9- I won`t get up early. 10-She will serve 11-I will be the piano. 12-I will dance
the tea. at your party.

13-The sun will shine 14- 15-Steve will direct 16- Will he solve the
tomorrow . Will he be the film. fire?
a soldier?

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