UNIVERSIDAD PEDAGGICA NACIONAL

FACULTAD DE HUMANIDADES
DEPARTAMENTO DE LENGUAS
LENGUA Y CULTURA ANGLFONAS III
JUAN ESTEBAN ROJAS PEZ

Radio Advertising

1. The conference is going to be about how radio advertisers uses our

emotions to make us buy
things. The purpose of radio
advertising is connect with people.
One of the main strategies that radio advertising uses is generate an
emotion in the audience so the people can feel comfortable with the Ad,
therefore the people feel comfortable with the product.
Perhaps the professor is going to explain the way that successful Ads are made.
My prediction was aimed to the conference. But I was thinking in something a
little bit different, I thought he was going to talk about the process of making
an Ad, and how advertisers make that elements like music in the Ads influence
us.
2. Ad 1
The product is an insect killer. I was thinking in something like Raid, but it
was a Doggie flea collar
Ad2
They are making a countdown time to New Year. Perhaps they are going to
advertise a sale.
I was close, it was Bantonss furniture
Ad3
It is a cosmetic product. Perhaps it is an age cosmetic product.
was a hair care product.

3. Emotional appeals:
1. Humor
2. Thriftiness
3. Ego
4. The professor plays examples of radio Ads:

I was close, it

a. At the beginning
b. Throughout of the lecture
c. At the end of the lecture
The professor presents the information in a manner:
a. An organized manner
b. A confusing manner
c. A formal manner
In this class there is participation from the students:
a. A lot of
b. Some
c. No participation

Self-assessment : I think I deserve a 4,3 grade because I paid attention to the

listening, and I tried to solve the exercises the best I could.

I am going to listen a lot of music and watch movies to improve my listening

skills. Also I am going to try to attend as many tutorials as I can.