Design Process

Double Diamond Method

It is composed of two diamonds that symbolize divergent and convergent
thinking. The process involves four stages: discover, define, develop,
and deliver; the stages go one after the other, but you can jump between
them if needed.

Discover Define Develop Deliver

Project/Problem
Outcome/
Statement
Result
Challenge/Brief

Content table of Double Diamond Method

Discover Define Develop Deliver

Research Keeping relevant Sketches Prototype
convectional info.
. ‘W’ of research- . Mind mapping Illustrations Samples
what, why, where, . Brainstorming
who . Group discussion
. Affinity Board
. Visual Boards
. Types of research- Keywords Flat Plans Approved samples
Primary & Secondary
. Making notes- Logical Information Line- up Final Production
writing, drawing,
recording, etc.
Clarity of Topics Tech Pack Reaches Target
audience
Direction Final Boards
Inspiration Board
It is used to visualize specifics in the design of a project or event.
It starts with finding keywords also known as Watchwords.
Inspiration Board should consist of these focal points:-

Emotion/
story

Details Colour

Inspiration
Board

Texture/
Material
surface

Form/
Silhouette

Tips for Sourcing pictures

Pictures should not depict the exact watch word; it should have a message
hidden in the picture. Like watch word- Floral, picture- perfume.
Explore domains like: -
Architectur Food Photography Socio commentary Movements
e
Literature Dance Monuments Living culture Incidents
Technology Music Murals Street culture Folk-art
Landscape Nature History Mythology Games
Interiors Art Film Political landscape Civilisation

High-Street

Watch Words (keywords)

1. Comfortable- feeling at ease, relaxed with absolutely no
problems, being in a cocoon.
2. Calm- being very harmonious mentally and physically, with no
worries.
3. Emotion- feeling very strongly about or towards a thing.
4. Versatality- adaptive, multifunctional and capable of serving
diverse purpose, while maintaining its functionality.
5. Elegant- achieving aesthetic harmony while solving problems with
delicacy, grace and sophistication.
6. Modular- it consists of separate parts promoting flexibility,
scalability and ease of maintenance.
7. Natural- elements and forms inspired by the inherent qualities
and aesthetics of the surrounding environment.
8. Cultural- incorporating elements, symbols and values passed
down through generations.