Pixel Photography Pricing

Studio Photography
Individual Session ₱2,500
 Inclusions: 1 hour studio time, professional
photographer, basic retouching, and 10 high-
resolution digital images.

Group Session (up to 7 people) ₱3,500

 Inclusions: 1 hour studio time, group poses,
professional photographer, basic retouching, and 15
high-resolution digital images.

Creative Photography Session (includes props and set ₱4,500

design)
 Inclusions: 3 hours studio time, creative set design,
prop usage, professional photographer, advanced
retouching, and 20 high-resolution digital images.

Additional Retouched Photos ₱300/photo

ID Picture
ID #1: 4 pcs. 2x2 ₱60
ID #2: 8 pcs. 1x1 ₱60
ID #3: 6 pcs. 1.5x1.5 ₱65
ID #4: 6 pcs. Passport size ₱65
Combo #1: 3 pcs 2x2, 6 pcs 1x1 ₱50
Combo #2: 4 pcs passport size, 6 pcs 1x1 ₱80

Combo #3: 4 pcs 1.5x1.5, 3 pcs 2x2 ₱80

Save/Send Copy Additional ₱5
Event Photography
Wedding Coverage (up to 8 hours) ₱20,000
 Inclusions: Full-day coverage, two photographers,
high-resolution digital images, online gallery, and a
USB drive with edited photos.
Birthday Party ₱10,000
 Inclusions: 3 hours of coverage, candid and posed
shots, basic retouching, and 30 high-resolution
digital images.
Corporate Events (per hour) ₱3,000
 Inclusions: Hourly coverage, professional event
 photography, basic retouching, and digital delivery
of images.
Traditional Portrait Photography
Family Portrait Session ₱3,000
 Inclusions: 1 to 2 hours of studio time, family poses,
professional photographer, basic retouching, and 15
high-resolution digital images.

Individual Portrait ₱1,500

 Inclusions: 30 minutes of studio time, individual
poses, professional photographer, basic retouching,
and 10 high-resolution digital images.
Professional Headshots ₱1,000
 Inclusions: 30 minutes of studio time, headshot
poses, professional photographer, basic retouching,
and 5 high-resolution digital images.
Lifestyle Photography
Home Lifestyle Session ₱3,500
 Inclusions: 1 to 2 hours of photography at the
client's home, lifestyle poses, professional
photographer, basic retouching, and 20 high-
resolution digital images.
Creative Photography
Artistic Studio Session ₱5,000
 Inclusions: 2 hours of creative studio time, artistic
poses, prop usage, professional photographer,
advanced retouching, and 25 high-resolution digital
images.
On-location Creative Shoot (includes props and set ₱6,500
design)
 Inclusions: On-location shoot, creative set design,
prop usage, professional photographer, advanced
retouching, and 30 high-resolution digital images.
Additional Charges for Special Props or Set Requirements Variable
 Inclusions: Customized set design or special props
as requested by the client.
Product Photography
Basic Product Photography (up to 10 products) ₱5,000
 Inclusions: Studio setup, basic product shots,
professional photographer, basic retouching, and 15
high-resolution digital images.
Advanced Product Photography (includes models and ₱8,000
creative setup)
 Inclusions: Creative product shoot with models if
required, professional photographer, advanced
retouching, and 20 high-resolution digital images.

On-site Product Photography (travel fee may apply) Variable

 Inclusions: On-site setup, product shots,
professional photographer, basic retouching, and
digital delivery of images.
Image Develop
A4 (8.3”x11.7”) ₱80
A3 (11.7”x16.5”) ₱100
A2 (16.5”x23.4”) ₱150
A1 (23.4”x33.1”) ₱250
A0 (33.1”x46.8”) ₱350

Preferred Payment Strategy:

 A non-refundable retainer fee of 25% is required to secure the booking.

 The remaining balance can be paid in installments, with the full
payment due before the delivery of the final edited images.
 Payment methods accepted: Cash, bank transfer, and major
credit/debit cards.
 Special discounts may be offered for full upfront payments or for
referrals resulting in bookings.

Important Notes:

 All packages include high-resolution digital images with printing rights.

 Prices are subject to change and may vary based on customization
and special requests.
 Consultation sessions are complimentary.
 Travel fees may apply for on-site services.
 Marketing Plan

I. Executive Summary

Pixel Photography is dedicated to positioning itself as a premier provider of

creative and professional photography services. This marketing plan outlines
strategies to enhance brand visibility, attract new clients, and diversify
revenue streams. By leveraging a strong online presence, strategic
partnerships, and innovative service offerings, Pixel Photography aims to
achieve sustainable growth in a competitive market.

II. Situation Analysis

A. External
The photography industry in General Santos City is diverse, comprising
various studios and freelance photographers catering to different client
needs. Pixel Photography faces competition from both established
studios and emerging professionals. Understanding market trends and
identifying niche opportunities will be critical for Pixel Photography to
stand out in the competitive landscape.

B. Internal

Strengths  Technical skills and creative

expertise
 High-quality equipment
 Positive reputation
 Strong customer relationships
Weaknesses  High competition
 Price sensitivity of clients
 Lack of specialization
 High overhead costs of
photography equipment and
software
Opportunities  Collaborations with local
businesses and event planners.
 Targeting niche markets
 Expansion into new markets such
as international clients.
 Offering additional services such
as videography
 Threats  Economic downturns
 Changing consumer trends
 Competition from low-cost
alternatives
 Copyright infringement and
intellectual property theft

III. Objectives
1. Increase client acquisition by 20% within the next year.
2. Enhance brand awareness and recognition in the local market.
3. Expand service offerings to meet the demands of emerging trends.
4. Strengthen online presence and engagement on social media
platforms.

IV. Target Audience

Primary: Engaged couples, event planners, businesses in need of
commercial photography, and individuals seeking professional
portraits.

V. Marketing Strategies
1. Attractive Packages

Description: Pixel Photography will design and offer attractive and

customizable photography packages to cater to various client
needs. Packages may include bundled services such as
engagement sessions, digital photo albums, and special event
coverage discounts.

Implementation:
 Conduct market research to understand client preferences.
 Develop a range of packages catering to different budgets
and occasions.
 Clearly communicate the value of each package through
marketing materials.
2. SEO
Description: Pixel Photography will implement a robust SEO
strategy to enhance its online visibility and attract organic traffic.
This involves optimizing website content, utilizing relevant
keywords, and creating engaging blog content related to
photography trends and tips.

Implementation:
 Conduct keyword research to identify relevant search terms.
 Optimize website content, including meta tags, headers, and
image descriptions.
 Publish regular blog posts focusing on popular and trending
topics in the photography industry.
3. Strategic Partnerships
Description: Pixel Photography will establish strategic partnerships
with local businesses, event planners, and venues to expand its
reach and generate referrals. Collaboration may involve offering
exclusive packages for partnered events or mutual cross-
promotion.

Implementation:
 Identify potential partners within the local community.
 Propose mutually beneficial partnerships that align with Pixel
Photography's brand.
 Create a formal agreement outlining the terms and benefits
of the partnership.

4. Online Presence Enhancement

Description: Pixel Photography aims to enhance its online
presence by redesigning and optimizing its website and
maintaining active profiles on key social media platforms. This
strategy focuses on showcasing the portfolio, engaging with the
audience, and building a strong online brand image.

Implementation:
 Redesign and optimize the company website for a user-
friendly experience.
 Develop a content calendar for regular updates on social
media.
 Engage with the audience through visual content, client
testimonials, and behind-the-scenes posts.

5. Promotional Campaigns
Description: Pixel Photography will launch seasonal promotional
campaigns and limited-time offers to stimulate demand and attract
new clients. Promotions may include discounts, complimentary
add-ons, or exclusive offers for certain packages.

Implementation:
 Plan promotional campaigns aligned with key events or
seasons.
 Utilize targeted online advertising, including social media
ads and Google Ads.
 Monitor the success of each campaign through metrics like
website traffic, inquiries, and bookings.

6. Client Loyal Programs

Description: Pixel Photography will implement a client loyalty
program to encourage repeat business and referrals. This program
may include perks such as discounted services, exclusive access
to new offerings, or priority booking for loyal clients.
 Implementation:
 Develop a tiered loyalty program with escalating rewards for
repeat clients.
 Communicate the benefits of the program through email
newsletters and social media.
 Implement a referral system where existing clients receive
incentives for referring new business.

VI. Budget

Objectives Marketing Strategies Budget

Increase Client Acquisition
Enhance Brand Awareness
& Strengthen Online
Presence
Expand Service Offerings
Total Marketing Budget
Allocation
Attractive Packages ₱85,000
 Market research
 Package development
 Marketing materials
Promotional Campaigns ₱50,000
 Advertising budget
 Promotional materials
 Tracking and analytics
tools
Client Loyalty Programs ₱37,000
 Program development
 Communication
materials
 Incentives
Online Presence ₱44,000
Enhancement
 Website redesign
 Content calendar tools
 Engagement tools for
social media
 Social Media
Advertising
SEO ₱40,000
 Keyword research tools
 Content creation
 Website optimization
tools
Strategic Partnerships ₱50,000
 Partnership outreach
 Agreement creation
 Collaborative event
materials
₱306,000
VII. Implementation Timeline
This timeline ensures a strategic and timely execution of Pixel Photography's
marketing plan, aligning with seasonality, key events, and the sequential
nature of certain activities. Regular monitoring and adaptation throughout the
year will be crucial to achieving the outlined objectives within the allocated
budget.

Month 1-2: Market Research and SEO Kickoff

Month 3-4: Attractive Packages and SEO Implementation
Month 5-6: Launch Attractive Packages and Promotional Campaigns
Month 7-8: Client Loyalty Programs and Strategic Partnerships
Month 9-10: Implement Online Presence Enhancement
Month 11-12: Strengthen Online Presence and Year-End Promotions

Ongoing: Monitoring and Adaptation

 Regularly review metrics and analytics for all implemented
strategies.
 Adapt strategies based on performance and market feedback.
 Make adjustments to the budget allocation as needed.

Seasonal Considerations:

Wedding Season (June-October):

 Intensify promotions for wedding-related Attractive Packages.
 Highlight engagement sessions and special event coverage.

Holiday Season (November-December):

 Emphasize year-end promotions and discounts.
 Launch festive social media content and engagement.

Summer Season (March-May):

 Promote destination photography packages and travel-themed
shoots.
 Capitalize on outdoor photography trends.
 Workflow / Process

Gather your Arrange and

Get set up and start
equipment and make organize
taking pictures.
a plan. photographs.

Submit final
Edit Photos Image backup
photographs

1. Gather your equipment and make a plan.

- It is also critical to align expectations throughout the shooting

process preparation phase. Before you begin shooting for a client, understand
their goals and ensure you have everything you need to accomplish them.
Whatever you're filming, having a shoot plan and shot list, with the people or
props required to be included for each, is helpful.

2. Get set up and start taking pictures.

- When you arrive at the shoot venue, start looking for backdrops
and other photo opportunities. You'll also want to organize your gear so that
it's ready to go when you need it—you don't want to miss the ideal photo
because you're looking for a different lens. While following to your shot list is
important for ensuring a smooth day, feel free to deviate from it as necessary.
You are free to film whatever inspires you or to go with the flow of the day's
activities.

3. Arrange and organize photographs

- So, now that the session is finished, what should a photographer

do? This is the moment to arrange your photographs and make meaning of
what you have. Though there are various picture organizing programs to
select from, most photographers edit and categorize their photos with Adobe
Lightroom. Photographers arrange their images in a variety of ways. You may,
for example, establish distinct folders labeled with the date, client, or certain
keywords.

4. Image backup
- You never know when your computer may fail or something will
destroy your data, and you wouldn't want to be without all of the work you've
put in. This is why, from beginning to end, your photographic process must
involve data backup. To be safe, you should have two backup methods for
your images, such as downloading them to a cloud storage system and
preserving them on an external hard drive. It may appear to be excessive but
realizing that your images are secure will offer you peace of mind.

5. Edit photos
- There is no one perfect approach to edit an image; editing is a
form of art in and of itself, and it is dependent on the way you work and the
intricacy of the shot. Cropping images is a simple way to draw focus to a
subject or remove background distractions. You may also apply skin
retouching, change the brightness of a shot, or correct an image to make it
level its horizon.

6. Submit final photographs

- Delivering your finished photographs is the final stage in your
photographic procedure. If you finished the session for a customer, you'll send
them the finished images. If the images were taken for a personal project,
they can be added to your portfolio or shared on social media.

Client Follow-ups

1. Website
- If you don't already have a photography website, it's worth your time to
create one. There is a plethora of free and affordable internet platforms
available that allow you to construct a website with a with no
programming or web design knowledge. You ought to include a list of
your photographic services, current rates, client testimonials, galleries
of previous photography work to promote your portfolio, and an "about
me" page where you may talk more about your skills and expertise on
your website.
2. SEO
- An SEO-friendly website assists your company in ranking on the top
few results of search engines such as Google. When someone
searches for a keyword connected to your business, such as "family
portrait photographer in Houston," your company's website will appear
toward the top of the page. That means greater exposure for your
company and, ideally, more leads. To design an SEO-optimized
website, you don't need to be the material marketing specialist. Many
website building systems have SEO resources that can recommend
phrases and keywords to add in your online text. If you'd like to find out
how to perform SEO yourself, there are many free online trainings
available.

3. Social Media
- Because photography is a visual medium, utilizing image-based social
media sites such as Instagram is an excellent method to market your
business. Not to add, numerous prospective customers are most likely
searching social media for a photographer that matches their unique
aesthetic. Social media sites such as Instagram and Facebook have
made it simple to promote your work while also communicating with
clients. If you have social media accounts, make sure you're publishing
often and connecting with your followers via articles, polls, and
comments.

4. Email Newsletter
- Consider sending newsletters via email to your previous clients to fill
out your marketing plan. This maintains your company at the forefront
of people's minds throughout the year and enhances the likelihood that
a previous client will book an additional meeting with you in the future.