Forms of Communication

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Text Messaging as a Powerful Channel to Reach Millennials

It has been estimated that 60% of millennials like to communicate with

businesses via text messaging. They think it's less invasive /in véi ziv/
than phone calls, and they also believe that texts have a more personal
touch than the other forms of communication.
Why do millennials prefer texting?
Young people prefer texts for a variety of reasons: Texts are “more
convenient”. They say texts are “less disruptive than a voice call”. In
general, young people don´t like calling on the phone.
The main reason why people prefer to send a text instead of using
another kind of communication is reliability and trust. 46 % of the
people who were interviewed said that texting is more reliable than
other messaging services and 69 % said that they would be lost
without text messaging!

However, a lot of people still prefer a good call to an instant

message... Calling someone is always more effective than
texting them. When you type a message you can't show or identify the
details that come with vocal intonation and often there are many
meanings contained in those details, whether intentional or not.
Vocabulary: invasive, it has a personal touch, more convenient,
more/less disruptive, send a text, call on the phone, more/less reliable/,
more/less effective, intentional.
Activity 1: ask your partner questions like these:

1. How often do you use the internet to find information?

2. How often do you use the internet to talk to friends?
3. How often do you use the internet to send emails?
4. Do you ever post comments on Facebook?
5. Do you ever post photos on Instagram?
6. Have you ever had an argument with someone online?
7. Have you ever made a friend online?
8. What are the pros and cons of the internet?
9. Invent you own questions to continue the conversation
When you finish speaking say: What about you, (student´s name)? / How
about you, (student´s name)? or repeat the same question he/she has just
asked you.
Activity 2: questions for discussion:

1. Do you like receiving text messages?

2. When don´t you like to receive text messages (when does it bother
you to receive them?)
3. Do you expect people to answer your text messages right away?
4. Do you feel a little sad or frustrated when you don´t get an answer
to your text messages right away (immediately)?
5. Who do you often text?
6. Which form of communication do you prefer, making a phone call
or texting?
7. What´s the difference between the following channels of
communication: texting, speaking on the phone, chatting online,
face-to-face communicating, video calls via Zoom?
8. Would you be “lost” without your cell phone? Why?

Glossary
Text
send text messages
speak on the phone
have a video conference
have a face-to face conversation
to chat online
to post messages and pictures on Facebook or on Instagram.