1

SCHOOL OF COMMERCE & MANAGEMENT SCIENCES

SANDIP UNIVERSITY, NASHIK

To study the Marketing Strategies of Paradise

Engineering Works

For the Degree of

Bachelor of Business Administration

Submitted to
The Department

Under the Guidance: Submitted By:

Dr. Ram Mohan Mr. Yash Godse
Professor BBA MKT, 3rd Yr./ 5th Sem.
SOCMS, Sandip University SOCMS, Sandip University
Nashik Nashik

PRN: 210102161004 SESSION:

 2

STUDENT’S DECLARATION

I undersigned hereby declare that, the project entitled, To study the Marketing
Strategies of Paradise Engineering Works is executed as per the course
requirement of three-year full-time BBA program of SANDIP UNIVERSITY.
This report has not been submitted by me or any other person to any other
University or Institution for a degree or diploma course. This is my own and
original work.

Place: NASHIK
Date 02/12/2023

Signature
Yash Godse
 3

CERTIFICATE FROM SUPERVISOR/GUIDE

This is to certify that Mr. Yash Godse student of Bachelor of Business

Administration (BBA), has satisfactorily completed his project titled “ To study
of market Planning ” and has submitted in the partial fulfilment of the
requirement for the award of the degree of “Bachelor of Business
Administration” from “SOCMS, SANDIP UNIVERSITY, Nashik”. The study is
done under my supervision and to the best of my knowledge and belief. The
study presented here has not been submitted earlier elsewhere. I wish him all
the best for his bright future ahead.

Signature:

Name of the Faculty: Dr. Ram Moham

Designation of the Faculty: Professor

School of Commerce & Management Sciences

Sandip University, Nashik

INTERNSHIP CERTIFICATE
4
 5

ACKNOWLEDGEMENT

I am immensely grateful to Dr. Ram Mohan for their guidance, expertise, and
unwavering support throughout this project. Their insights and mentorship were
instrumental in shaping the project's direction. I would like to thank Sandip
University as well as Paradise Engineering Works Pvt. Ltd. for providing the
necessary resources, research facilities, and access to the library, which greatly
facilitated my work. I extend my thanks to my colleagues and team members who
collaborated on various aspects of the project. Your dedication and teamwork were
crucial in achieving the project's goals.
Last but not least, I am also thankful to Mr. Chetan Kapadnis who helps me a lot
and contributed to the project's success.

PREFACE
 6

PARADISE has primary objective to be a Prominent Product development Company;

recognized for business innovations and focused on total satisfaction and enhanced
value creation for all its customers.

The preface of a marketing planning typically sets the tone for the strategy,
highlighting the importance of a structured approach to achieve business goals,
outlines the purpose of the plan, and often expresses gratitude to contributors or
acknowledges the challenges in the market landscape. It can also introduce key
themes or guiding principles that will be detailed in the marketing plan.

Table of Content
 7

SR.NO CONTENTS PAGE NO

1 Introduction 8

2 Review of literature 13

3 Reasearch methodology 15
Research Design
Project Objectives
Research Problem
4 Significance 17

5 Limitations 18

6 Data analysis 19

7 Findings 29

9 Conclusion 30

10 Reference 31

Introduction
 8

1.1. Introduction and History of Company

The research employs a multi-faceted methodology, combining surveys, interviews,

and case studies to gather valuable data. Findings reveal crucial insights into target
demographics, customer preferences, and the strengths and weaknesses of existing
engineering products and services. A SWOT analysis forms the foundation for
strategic recommendations, guiding the positioning of engineering works within the
market and identifying unique value propositions.

This research paper delves into the dynamic intersection of engineering and
marketing, presenting a comprehensive analysis of market planning strategies tailored
for engineering works. Focused on optimizing the presence of engineering solutions
in the market landscape, the study incorporates a thorough examination of market
trends, customer insights, and competitive landscapes.

Furthermore, the paper addresses the challenges inherent in implementing market

plans for engineering projects, offering pragmatic solutions to overcome obstacles.
Financial projections and risk assessments contribute to a holistic understanding of
the potential impact of the proposed strategies.

Incorporating feedback from stakeholders, including customers and key decision-

makers, the research establishes a collaborative approach to engineering-based
marketing initiatives. The study concludes with a set of measurable goals and key
performance indicators, providing a roadmap for evaluating the success of the
implemented market planning strategies.

This paper serves as a valuable resource for professionals in engineering and

marketing, offering actionable insights to enhance the strategic integration of
engineering works into the market landscape.
PARADISE ENGINEERIN GWORKS is incorporated in the year 2013 with one of
India’s fastest growing Product design & development & Engineering company.
Over the past Eight years PARADISE, is a safest company & has become a trusted
business leader by providing exceptional expertise, technical knowledge and
maintaining safety standards across every phase of the project. Clients rely on
 9

PARADISE to deliver world class service such as from the Engineering of Complex
technical works (Like Industrial fabrication, Crane Manufacturing, SPM (Special
Purpose Machines) as per client requirements, Agricultural & Pharmaceutical based
products, Material handling & Storage Equipment etc. to Engineering Projects.
PARADISE has primary objective to be a Prominent Product development Company;
recognized for business innovations and focused on total satisfaction and enhanced
value creation for all its customers.

Company’s vision is to be the perfect solution provider for customer requirements

and is missioned to satisfy customers with high quality products that enhances
customer’s productivity by increasing the efficiency, flexibility, reliability and safety
in their applications through continuous improvement of existing products & product
customization.

1.2 Products and Services

Paradise is mainly focused on the manufacturing of the following Products:

1. Wall mounted Commode Chair

-Adjustable type seating arrangement.
-Colour: Paint/Powder Coated
-Material: MS/SS304/Plastic

2. Commode Stool
-Adjustable type.
-Colour: Paint/Powder Coated
-Material: MS/SS304/Plastic
 10

3. Sanitizer Dispenser
-Most demandable product
-Colour: Paint/Powder Coated
-Material: MS

4.Walker
-Most demandable product
-Colour: Paint/Powder Coated
-Material: MS/Plastic

5. Commode Chair
-Most demandable product
-Colour: Paint/Powder Coated
-Material: SS304/MS/Plastic

Some more products from our list are:

 11

6. Heavy duty Material Handling trolley

7. High Quality Pump/Motor base Frame
8. High Quality Pump/Motor base Frame
9. Workstation manufacturingb
10. Industrial Material handling Trolley for Plastic products
11.Electrical Panel Design, Development & manufacturing

12. Scissor Lift Table

-Manual ( Lead Screw Operated)
-Hydraulic Operated
-Electrical Operated

Also, Paradise is bound to provide Services like:

 New Product design & development

 Special purpose Machine Manufacturing
 Industrial fabrication Expert.
 Construction Tools part Manufacturing.
 Agricultural Sprayers Chassis manufacturer
 Pharmaceutical Products manufacturer
 12

 Material Handling Equipment Manufacturer

 Crane manufacturing
 Oil Packaging service provider

Our Mark able Key Factors:

 Factors responsible for our enormous success are as follows.

 Market leading prices.
 In-depth industry knowledge.
 Timely completion of orders.
 Transparent business dealings.
 Qualified and trained team of professionals.
 13

REVIEW OF LITERATURE

Forthcoming in Journal of the Academy of Marketing Science:

Author:- Neil A. Morgan1

Marketing strategy is a construct that lies at the conceptual heart of the field of
strategic Marketing and is central to the practice of marketing. It is also the area
within which many of the most pressing current challenges identified by marketers
and CMOs arise. We develop a new conceptualization of the domain and sub-
domains of marketing strategy and use this lens to assess the current state of
marketing strategy research by examining the papers in the six most influential
marketing journals publishing such papers over the period 1999 through 2017. We
uncover important challenges to marketing strategy research—not least the
increasingly limited number and focus of studies, and declining use of both theory
and primary research designs. However, we also uncover numerous opportunities for
developing important and highly relevant new marketing strategy knowledge—the
number and importance of unanswered marketing Strategy questions and
opportunities to impact practice has arguably never been greater. To guide such
research, we develop a new research agenda that provides opportunities for
researchers to develop new theory, establish clear relevance, and contribute to
improving practice.

Marketing strategy is a construct that lies at the conceptual heart of the field of
strategic marketing and is central to the practice of marketing. It is also the area
within which many of the most pressing current challenges identified by marketers
and CMOs arise. We develop a new conceptualization of the domain and sub-
domains of marketing strategy and use this lens to assess the current state of
marketing strategy research by examining the papers in the six most influential
marketing journals over the period 1999 through 2017. We uncover important
challenges to marketing strategy research—not least the increasingly limited number
andfocus of studies, and the declining use of both theory and primary research
designs. However, we also uncover numerous opportunities for developing important
and highly relevant new marketing strategy knowledge—the number and
 14

importanceof unanswered marketing strategy questions and opportunities to impact

practice has arguably never been greater. To guide such research, we develop a new
research agenda that provides opportunities for researchers to develop new theory,
establish clear relevance, and contribute to improving practice.

This research is conducted to see how the consumers’ brand perception and
purchasing decisions are influenced by different online marketing tools used across
the industries such as Word of Mouth (WOM), online Chat assistance and Email
advertising. Its purpose was so study the relationship between the different online
marketing tools and techniques, WOM, Online chat and Email and their effects on the
brand perception and consumer purchasing decision. There are a lot of other
influencing factors included in a decision making of a consumer for purchasing and
developing a perception about a particular brand but the most important factors that
play a defining role in changing the consumer brand perception and purchasing
decision is WOM and the dependency exists on these three variables. Our results
show that the residents of Karachi who are active on internet prefer WOM over the
other two variables which are online chat and email advertising. Different companies
avail the online marketing strategy of WOM service in order to attract the potential
customers and influence their purchasing decision and brand perception. There are no
generalized factors that affect the consumer decision of purchasing and developing a
brand perception in Karachi. WOM is being done by the consumers and it’s one of
the cheapest medium of online marketing which is being availed by many companies
and proved to be effective.
 15

Research Methodology

1.1 Research Design:

It is to be related the marketing and supply chain management. The collection of

information given to the company of profile . The marketing research of the
company follow as the good technique and structure . marketing strategy is the
organisation to building and improve the selling the product.

To study the demand forecast and planning . To understand the consumer behaviour
and market trends are help to planning inventory and production .

1.2 Research Problem:

• Resources, training, expertise, availability of resources and facilities etc..

• Marketing derive demand fluctuations with inventory and distribution.
• Changes the market conditions in adaptation is hard.
• New product development and the product suitable for market .
• Technology and information share to between participate.

Project Objectives:

• To study the fund use for various types of planning , operations , strategies.
• The Researcher’s interest, intellectual curiosity and drive.
• To study the market planning .

• The Marketing should be planned. The execute the plan and convert into
growth of organization.
• To study process of supply chain management.
• Optimize performance of the chain to add as much value as possible for the
least cost Possible.
• To develop leadership and other skills in employee.
 16

• In organisation working the people how to learn the process and in situation
on change the market how to deal with consumer and dealers.

1.3 Data Collection :

 Primary Data: PARADISE ENGINEERING WORKS is incorporated

in the year 2013 with one of India’s fastest growing Product design &
Development & Engineering company. Over the past Eight years
PARADISE, is a safest Company & has become a trusted business
leader by Providing exceptional expertise, technical knowledge and
Maintaining safety standards across every phase of the Project. Clients
rely on PARADISE to deliver world class Service such as from the
Engineering of Complex technical Works (Like Industrial fabrication,
Crane Manufacturing , SPM (Special Purpose Machines) as per client
requirements, Agricultural & Pharmaceutical based products, Material
Handling & Storage Equipment etc. to Engineering Projects.
As per Survey,

 Secondary Data:

Incepted in the year of 2013, Paradise Engineering Works has been a genuine
and eminent firm of the nation engrossed in the delivery of a classified set of
services to our patrons such as R& D, Special Purpose Machines, Fabrication
Service, Grinding Services to our clients. We have been known to offer these
services at a highly genuine and economical market price to our patrons
based upon which we have been able to win the cherished interest of our
patrons. Also, we are dealing with our services under full conformity of our
fair and really opulent policies for which we have been highly pioneered
among-st our patrons. We also manufacture the products such as Storage
equipment, Crane manufacturing, material handling Equipment agricultural
& Pharmaceutical equipment etc.

Under the pioneered direction and leadership of our mentor Mr. Shantaram
Shivram Kapadnis (Managing Director). We have been able to cherish the
eminent demands of our patrons at the earnest of delivery period. Beside this,
 17

our professionals are highly nimble and talented in their duty discharge. Our
patrons make close and interactive talks with our patrons over their eminent
demands before laying out our services

1.4 Significance of Study:

Engaging in project studies within engineering works as an intern offers

numerous advantages. It provides a hands-on learning experience, allowing you to
apply theoretical knowledge in practical settings, fostering skill development and
enhancing your understanding of real-world engineering challenges. It offers
exposure to diverse project methodologies, tools, and team dynamics, aiding in the
development of problem-solving abilities, adaptability, and critical thinking skills
crucial in the engineering field. Moreover, it often creates opportunities to network,
gain mentorship, and potentially secure future employment within the same industry.

Studying a project within the same organization or institution has several

advantages. It allows for in-depth understanding of the organization’s needs, fosters
better alignment with its goals, enables leveraging of existing resources and expertise,
facilitates smoother coordination among different departments or teams, and can lead
to more tailored and effective solutions addressing the specific requirements of the
organization. This internal study can also potentially save costs and time by utilizing
existing knowledge and infrastructure.

1.5 Limitations of the Study:

 Inadequate or limited data can restrict the depth of analysis or the

accuracy of predictions. In engineering, the availability, quality, and
comprehensiveness of data can influence the reliability of findings and
the scope of the study.

 Time limitations can impact the thoroughness of the study. In

engineering, rushing through analysis or having deadlines that don’t
 18

allow for comprehensive research can limit the depth of understanding

or the ability to consider all potential variables and scenarios.

 Financial Constraints: Insufficient funding or budgetary limitations

might curtail the extent of experimentation, research, or the
implementation of more sophisticated technology in the study. It can
restrict the ability to conduct necessary tests or experiments, limiting the
overall quality of the engineering work.
 19

Data Analysis :

Incepted in the year of 2013, Paradise Engineering Works has been a genuine
and eminent firm of the nation engrossed in the delivery of a classified set of
services to our patrons. We are in various Industrial Engineering services like
Fabrication services which we are affianced in compose of Heavy Fabrication
Works, Industrial Fabrication Services, SS and MS Fabrication Services,
Milling and Drilling services, etc. We have been known to offer these services
at a highly genuine and economical market price to our patrons based upon
which we have been able to win the cherished interest of our patrons.

Also, we are dealing with our services under full conformity of our fair and
really opulent policies for which we have been highly pioneered amongst our
patrons. Under the pioneered direction and leadership of our Managing director
Mr. Shantaram Shivram Kapadnis. We have been able to cherish the eminent
demands of our patrons at the earnest of delivery period. Beside this, our
professionals are highly nimble and talented in their duty discharge. Our
patrons make close and interactive talks with our patrons over their eminent
demands before laying out our services.

NATURE OF BUSINESS SERVICE PROVIDER

COMPANY CEO MR.SHANTARAM.S

KAPADNIS

10
ENGINEERS & DEDICATED TEAM
YEAR OF ESTABLISHMENT 13 JANUARY, 2013

OWNERSHIP TYPE SOLE PROPRIETORSHIP

(Individual)

ANNUAL TERNOVER UPTO 80 LAKH

 20

Managing Director :
Mr. Shantaram Shivram Kapadnis is well known person & industrial
Fabrication expert in Atlas Copco (I) Pvt.Ltd, Nashik. Which is Top MNC in
Construction tools manufacturing Sector. More than 35 years of Professional
Experience in Industrial Fabrication in various Industries like Construction,
Heavy pipe line welding, Air Coolers etc.

His thought about PEW: “At PEW, Industrial Ideas as we call ourselves, we
never innovate just for the sake of it. Everything we do is spurred by real
challenges. Our very committed teams spend a lot of time on investigating and
deeply understanding the issues our customers are facing. This very hands-on
approach to innovation helps us develop highly efficient and sustainable
products that meet the needs of our customers”.

Plant Manager:
Mr.Chetan S. Kapadnis is very energetic and visionary person whose creative
ideas & work ethics made him a professional leader and good human Bing as
well. He is having 8 years of corporate experience in Automobile/ Aviation and
manufacturing Industry .He stated his career journey as a design Engineer in
Kinetic group of Company ,Pune. He was worked on various projects of
Dassault Aviation. He is having not only grow the organization but also
increase the revenue of the company.

Purchase/ Account Manager:

Mr. Rahul S. Kapadnis is BE mechanical Engineer. He is having 5 years of
technical experience & also he is an expert in material procurement and
Financial Accounting, project management. He is having good supplier
relationship management skill which made him very special for our
organization.

Auto & Auto Ancillaries:

The auto ancillary industry is the other side of the automotive industry, which
deals with the manufacturing and selling of intermediate parts, equipment and
chemicals among others.
 21

Power & Energy:

It is used in mechanical watches. It is used in clockwork spring powered radio
systems for generating power. It is used to rotate dynamo which in turn
produces electrical energy. It is used in door locks.

Electrical & Home Appliances:

Because of their versatility, springs can be used in many applications,
including: Medical devices, Electronics, Home Appliances, Industrial
equipment, Mining and drilling equipment, Pens or notebooks, Toys,
Mattresses etc.

Defence:
The defence industry requires a wide range of springs from torsion to
compression. There are plenty of processes involved in this industry and each
deploys a variety of equipment and machines which contain springs of various
forms.

Hardware Furniture and Lock:

They’re often used in everyday electronic toys, and in the batteries we use to
make them come to life. Springs have been important to the toy making
industry long before electronic toys. From the Jack-in-the-box to wind-up toys,
many toys using springs have become iconic classics and are still popular
today.

Agriculture:
To absorb the shock or vibration as in-car springs, railway buffers, etc. To
measure the forces in a spring balance. Apply forces in brakes and clutches to
stop the vehicles. Spring is also used to store the energy as in clocks, toys, etc.

Textiles:
The spiral spring is made from flat strip or wire coiled up in the manner of the
groove on a phonograph record. The spring action results from the
compression and expansion of the air. When used on road vehicles, air springs
can keep the vehicle at a constant standing height regardless of load.
Consumer Products: A compression spring is a coiled spring used as a
component in the manufacturing of mechanical devices and consumer goods
 22

including, car valves and suspensions, electric switches, toy motors, pens,
mattresses and compact disc players.

Types of Work:

Special Purpose Machine Manufacturer Customer is king for us. We provide

various Special purpose machine as per client requirement. Our team is best in the
industry, which is technically sound & always provide best solutions for client
requirements. We always maintain our Cost-Quality-Delivery ratio. We already work
on FMCG products as well as Agricultural projects. Some of the projects are as Bar
Bending machine, Sand blasting machine, Conveyor System etc. Industrial
fabrication ,We are expert in Industrial fabrication as we previously mention. We
provide TIG Welding, MIG welding and ARC Welding Solutions. Our Specialty of
work in Industrial Structures, Shades, Machine Foundation work. Also Components
of Heat exchanger, Boiler, MS – SS Tank fabrication.

Construction Equipment Manufacturing

We are reputed and Trustworthy vendor of Big Multinational companies like

1. Atlas Copco (I) Pvt. Ltd, Nashik & Pune.

2. Epicor Mining India Limited, Nashik, India.
3. Dynapac Road Construction Equipment (India) Pvt. Ltd, Pune, India.
4. Husqvarna Construction Products, Nashik, India.
Those who are working in Construction equipment manufacturer brands so we help
them to get quality product by giving our 100% skillset and dedication in affordable
cost.

Agricultural Products manufacturer

Agriculture field is backbone of India so; we are committed to continuously innovate
new ideas and agricultural products. We are working on Tractor mounted Blower
Chassis fabrication of their variety of products for our clients like:
 23

1. Dinesh Agro Advance Machinery, Nashik, India.

2. Crop Need Agricultural equipment, Nashik, India.
3. Sunrise, Bangalore, India.
Pharma Equipment’s Manufacturer
We are very conscious about health & personal care of society so; our team
continuously work on pharmaceutical mechanical product design and development.
We are very happy to announce that in COVID-19 (lockdown Situation) company
distributed lot of Foot operated sanitizer dispensers for Society & keep our social
responsibility promise. Now a days, our products used in:

1. Residential homes, Societies & Apartments

2. Primary & Secondary Schools
3. Reputed Collages
4. Corporate offices.
5. Hospitals, Clinics & Medicals.

Production Line Tables & Equipments:

We are not only creative but also very passionate to achieve our client’s expectations.
This is the compliment we got from our every client. We design & develop new
customized workstations as per client requirement. We already setup their production
line and continuously helping for reducing their operation cycle time and Improve
product quality.
 24

PRODUCTS
25
26
 27

Why Choose Us :
Clubbed with the support of a highly efficient and eminent support
of staff members at our firm we have been able to earn a pioneered
interest of our patrons. Beside this, we have been dedicatedly
engrossed in catering with an impeccable and genuine range of
these services under the conformity of our fair and genuine market
policies. Some of the cherished aspects based upon which we deal
with our patrons comprise of:

Data analysis in engineering plays a crucial role in understanding complex systems,

improving designs, and making informed decisions. Engineers use data analysis to
interpret experimental results, identify patterns, optimize processes, predict behavior,
and troubleshoot issues within various engineering disciplines like civil, mechanical,
electrical, and chemical engineering. It involves employing statistical methods,
computational modeling, and other analytical techniques to extract insights from data,
enhancing efficiency, reliability, and innovation in engineering projects.

Data analysis in engineering involves the application of statistical and computational

techniques to interpret, model, and derive insights from engineering-related data. It
helps in optimizing processes, identifying patterns, making predictions, and solving
complex problems in various engineering fields, such as civil, mechanical, electrical,
and more. Engineers use data analysis to improve designs, enhance performance,
troubleshoot issues, and innovate based on empirical evidence gathered from
experiments, simulations, sensors, and other sources.

In engineering, data analysis plays a crucial role in various aspects:

Design and Optimization: Engineers use data analysis to optimize designs,
considering factors like material performance, structural integrity, and cost-
 28

effectiveness. Performance Monitoring: It helps in monitoring the performance of

systems, machinery, and structures through sensor data, enabling predictive
maintenance and improvements. Simulation and Modeling: Data analysis aids in
creating accurate models and simulations for testing and predicting outcomes,
especially in scenarios where real-world experimentation might be costly or
infeasible. Control and Assurance: Engineering data analysis ensures product quality
by identifying defects, anomalies, or areas for improvement in manufacturing
processes. Decision-Making: Engineers use data to make informed decisions, whether
in material selection, process improvements, or system enhancements, based on
empirical evidence and analysis. Predictive Analysis: Engineers leverage historical
data to predict future trends, behaviors, and outcomes, aiding in risk assessment and
long-term planning. Data analysis in engineering is versatile, covering numerous
subfields, and supports evidence-based decision-making to enhance efficiency, safety,
and innovation in various engineering applications.

Findings
 29

The data can be compared to all of India but the primary data is collected from a
related Project report . Secondary data is collected from visits, office, Project report.
The study uses stratified sampling method.
This research is combination of qualitative research and explorative research
 Analysis of current market trends and conditions.
 Input from key stakeholders, such as customers, employees, and management.
 Analysis of product, price, place, and promotion strategies.
 Identification of potential challenges in implementing the market plan.

Conclusion
 30

In the realm of engineering, the conclusion of projects often involves integrating

financial and marketing aspects. This includes assessing the cost-effectiveness of the
engineering solutions, determining their market viability, and strategizing how to
position these solutions for commercial success. It involves evaluating the financial
feasibility of the engineering work and crafting marketing strategies that effectively
communicate the product’s value to potential customers or stakeholders. Successful
conclusion necessitates alignment between engineering, financial, and marketing
elements for a holistic and market-ready product or service.

Reference
 31

 It is collected from books of marketing and account.

 “Marketing Management” by Philip Kotler

 To analyse the company profile.

 https://paradiseengg.com/