High Tech and High Touch

By : Monika EM Damanik

Muhammadiya University
 High Tech

High tech or high technology is technology that is at the

cutting edge: the most advanced technology available. It
can be defined as either the most complex or the newest
technology on the market.
 High Touch

High-touch refers to the involvement of personal

attention and service. In business, the term often refers to
situations where trust between the customer and employed
individual(s) is necessary.