WHY IS LEAD NURTURING

IMPORTANT?
“How do I connect with my prospects
and turn them into customers in the
most helpful way?”
LEAD NURTURING
The process of building relationships with your prospects
with the goal of earning their business when they’re ready.
WHAT MAKES LEAD
NURTURING IMPORTANT
TO YOUR SUCCESS WITH
INBOUND MARKETING?
INBOUND METHODOLOGY
INBOUND METHODOLOGY
 This is where you see
success with lead
nurturing.
Growth for your leads, and growth for you.
WHAT IS LEAD NURTURING?
WHAT IS LEAD NURTURING?
• Timely

• Efficient

• Targeted
WHAT IS LEAD NURTURING?
• Timely

• Efficient

• Targeted
MARKETING AUTOMATION
Software that exists with the goal of automating your
marketing actions.
If a contact downloads a piece of content on “The Best Ways to Create
Subject Lines for Email Newsletters,” you’ll be able to send a follow-up
piece of content that builds off that subject.
WHAT IS LEAD NURTURING?
• Timely

• Efficient

• Targeted
 THE ODDS OF AN INBOUND LEAD
BECOMING QUALIFIED ARE

21X GREATER
WHEN THEY’RE CONTACTED WITHIN
5 MINUTES VS. 30 MINUTES.

SOURCE: HUBSPOT
Being human, helpful, and holistic.
SOURCE: PIXABAY
WHAT IS LEAD NURTURING?
• Timely

• Efficient

• Targeted
 Targeting your leads
in the right way.

FLICKR USER DON BURKETT

Your lead nurturing campaigns provide contextual
messages to your contacts, which is key to
building trust.
WHAT ARE THE
FUNDAMENTALS OF
LEAD NURTURING?
 It takes around

6–8
touches to generate a viable sales lead.

SOURCE: HUBSPOT
Your marketing automation
software and your
conversations — which
include things like emails, live
chat, Facebook Messenger,
and social — will work
together to fuel your lead
nurturing strategy.
REMEMBER: A GOAL WITHOUT A PLAN IS
JUST A WISH.
3 Elements of a Lead Nurturing Strategy

Contact management

Segmentation

The buyer’s journey

3 Elements of a Lead Nurturing Strategy

Contact management

Segmentation

The buyer’s journey

CONTACT MANAGEMENT
A strategy that focuses on using a software program
(like HubSpot) to easily store and source a contact’s
information, including their name, contact history, email
information, and so much more.
 There’s no use in learning about your
contacts if you don’t have a good plan in
place for where to store the information.

Source: PIXABAY
3 Elements of a Lead Nurturing Strategy

Contact management

Segmentation

The buyer’s journey

 Content

Lead nurturing is the Context

happy marriage between
content and context.
These segments can be divided in an endless
number of ways.
PRO TIP:
Segmentation is an important part of having great
conversations. And having great conversations is an
important part of lead nurturing.
Keeping these contact
properties organized,
clear, and concise will
help you create effective
segments.

Source: PIXABAY
3 Elements of a Lead Nurturing Strategy

Contact management

Segmentation

The buyer’s journey