Data-Driven Segmentation Strategy:

Segmentation Criteria: Utilize user data to segment FitLife's email list based on various factors such
as past activity, fitness goals, level of engagement, and demographic information (age, gender,
location).

Segment Examples:

Inactive Users: Users who haven't logged in or engaged with the app for a specific period.

Goal-Specific Segments: Users with specific fitness goals (e.g., weight loss, muscle gain, endurance)
can be targeted with relevant content and incentives.

Demographic Segments: Tailor emails based on demographic factors like age or location to make
them more relevant.

Email Campaigns: Develop targeted email campaigns for each segment, focusing on re-engagement
strategies such as special offers, reminders of the benefits of the app, success stories from similar
users, and personalized recommendations based on past activity and goals.

Personalization Based on User Data:

Past Activity: Recommend workouts or nutrition plans based on past activities or preferences. For
example, if a user has previously shown interest in cardio workouts, suggest new cardio routines.

Fitness Goals: Tailor content to align with users' fitness goals. Provide tips, articles, or success stories
related to their specific objectives, along with relevant product recommendations or features.

Behavioral Triggers: Set up automated emails triggered by specific user actions, such as completing a
workout or reaching a milestone. Encourage users to celebrate their achievements and set new
goals within the app.

A/B Testing Strategy:

Subject Lines: Test different subject lines to determine which ones resonate most with users.
Experiment with personalized subject lines mentioning users' goals or achievements, urgency-based
subject lines, or curiosity-driven subject lines.

CTAs: Test variations of call-to-action buttons to optimize click-through rates. Try different wording,
colors, sizes, and placement of CTAs to identify the most effective options.

Email Design: Experiment with different email layouts, visuals, and content arrangements to
enhance engagement. Test single-column vs. multi-column layouts, image-heavy vs. text-heavy
designs, and variations in font sizes and styles.