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How does your product engage with the audience?

The choice to engross Law Spurn with social commentary was deliberate to
invite the audience to critically examine the underlying ideas behind our
film, it was to challenge the escapist nature of passive consumption of film.
Art such as film isn’t an escape but rather a reflection of humanity as it is a
tool of self-expression, it is meant to deepen our understanding of other
peoples’ perspectives, it also can be a tool to spread ideas, our film in that
sense is a way for us to communicate ideas directly to the audience. Our
protagonist is relatable to the average disillusioned working person today,
so the audience is likely to identify with him and in turn receive our
messaging far more effectively. Psychographically, the target demographic
is of all ages but class wise, the film would identify more with working
classes rather than the upper classes, the audience is likely composed of
young males due to the genre but we do attempt to be inclusive with our
accessibility features for those who may be older and hard of hearing by
adding subtitles and some visual aid.

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