1.

COMPANY: MAP COMPANY

2. LOCATION: 71, 385 street, Le Van Viet, Tang Nhon Phu A ward, District 9, HCM City
3. NEW PRODUCT:

Name: Canned salted egg sponge cake

Description: The outer shell is crispy, the filling is soft, the aroma of eggs and milk is mixed,
there are also 5 - 15 slices of salted eggs arranged in a circle, in addition to a cotton rub decorated
on the cake

4. LAUNCH: 6.30 a.m at 29th February 2024

5. MARKETING MIX:
- Price:
20.000 dong for smallest size cake
35.000 dong for medium size cake
80.000 dong for biggest size cake
- Place: in front of University of Finance Marketing.
- People: students, teenager
- Promotion: Design billboards, trolleys to attract customers, hire people to distribute flyers to
students on the road
6. LOGO:

7. SLOGAN: Vietnamese cuisine "the more you eat, the more addicted"