St.

Jude Thaddeus Institute of Technology

Borromeo Street, Surigao City, Surigao del Norte, Philippines
Contact Nos.: 0917 105 8462/ 0917-105-3772
Email Add: sjtit1973@gmail.com/sjtit1977@sjtit.edu.ph
www.sjtit.edu.ph

I. EXECUTIVE SUMMARY
Munchkin is a product from the students of Saint Jude Thaddeus Institution Technology.

We named it Mellow Munchkin, wherein you can taste a heavenly delicious taste because this

munchkin was made with love and full of determination, only to make our product guarantee and

satisfying.

This munchkin is unique from other ordinary munchkin as you can taste a satisfying and

delicious taste. This munchkin was made from powdered ace biscuits, condensed milk, filled

with honey and lemon, marshmallow inside and it is coated with sprinkles. It will helps your

body to boost your appetite. That’s why we make this kind of delicious dessert product. Also,

anyone can eat this kind of product.

The entrepreneurs came up with this idea considering the target customer, which is the

students, non-teaching, and teaching staffs. The product that we offered is suitable for everyone

because it is affordable and tasty.

Business Goals
Vision:
SWAG Partnership is kind of company which gives affordable and delicious munchkins.

The company will make sure that the customers will never regret buying this product.

Mission:
The SWAG Partnership is committed to the following:
 To satisfy our valued customers.
 To create a satisfying and delicious munchkin.
 To make our munchkin known with good and satisfying product.
 To produce many munchkin all over the province.
 St. Jude Thaddeus Institute of Technology
Borromeo Street, Surigao City, Surigao del Norte, Philippines
Contact Nos.: 0917 105 8462/ 0917-105-3772
Email Add: sjtit1973@gmail.com/sjtit1977@sjtit.edu.ph
www.sjtit.edu.ph

II. COMPANY DESCRIPTION

A. Proposed Name of the Business

The company's proposed name is SWAG Mellow Munchkin. The initials of the

proponents (Glyxa, Lyka, Winzy, and Kennryan) were joined with the name of the company's

exact product, the "Mellow Munchkin," to form the phrase "SWAG Mellow Munchkin."

B. Type of Business Organizations

The owners decided to form a Partnership type of business because the proponents

consider themselves to be partners. As a result, the business operates as a General Partnership,

with the owners receiving equal shares, duties, and contributions.

C. Project Proponent
The proponents of the project were the College Students from Bachelor of Science in

Customs Administration in Saint Jude Thaddeus Institution Technology. The proponent's

partnership was formed because of the requirements of this subject and began in March 2024.

Since the business's proprietors are classmates, they have already identified their various skills

and talents, which offers advantages when collaborating to realize the business's objective.
 St. Jude Thaddeus Institute of Technology
Borromeo Street, Surigao City, Surigao del Norte, Philippines
Contact Nos.: 0917 105 8462/ 0917-105-3772
Email Add: sjtit1973@gmail.com/sjtit1977@sjtit.edu.ph
www.sjtit.edu.ph

III. PRODUCT AND SERVICES

A. Product
The product will be made up of Ace Biscuit, Condensed Milk, filled with honey and

lemon, desired toppings like as sprinkles and desiccated coconut, with a marshmallow filling.

The product will have round and oval shapes that will attract and satisfy the customer's taste. On

days when you want to munch on something delicious but also nutritious and unique, these

healthy chocolate balls are an excellent solution.

Mellow Munchkin will offer the following:

 Mellow Munchkin coated with desiccated coconut and sprinkles

 St. Jude Thaddeus Institute of Technology
Borromeo Street, Surigao City, Surigao del Norte, Philippines
Contact Nos.: 0917 105 8462/ 0917-105-3772
Email Add: sjtit1973@gmail.com/sjtit1977@sjtit.edu.ph
www.sjtit.edu.ph

B. Tagline
“A little ball of happiness - that's The Mellow Munchkin ball.”

C. Price:
Mellow Munchkin would cost Php ____ each ball.

D. Services
The strategic way of marketing the product will be using social media sites like posting

on Facebook, direct marketing to the customers and contact buyers. We will also offer the best

quality and an outstanding services to our valued customers. The proponents of the business will

assure that the quality of the product is good and maintained with proper product sanitation.

E. Business Logo
 St. Jude Thaddeus Institute of Technology
Borromeo Street, Surigao City, Surigao del Norte, Philippines
Contact Nos.: 0917 105 8462/ 0917-105-3772
Email Add: sjtit1973@gmail.com/sjtit1977@sjtit.edu.ph
www.sjtit.edu.ph

IV. MARKET ANALYSIS

A. Research Analysis
Target Market
The target market of the production is specifically the students and outsiders who are

craving for sweets.

Competitors
The prominent competitors are students and teachers who have the same product, school

canteen, local vendors inside and outside of the school campus.

B. SWOT Analysis

Strength Weaknesses Opportunities Threats

* Unique product * Financial Shortage * Students can afford * Competitors offering

* Good taste * Short Business hours * Students can easily similar product
* Easily to produce * Unavailability of the locate. * Competitors have
* Organized Business ingredients * Provides income to superior access to
* Friendly Staff * Increasing price of the student channels of
the ingredients entrepreneurs distribution

B. Marketing Strategies

Place:
Mellow Munchkin will be sold inside the campus of Saint Jude Thaddeus Institution
Technology
 St. Jude Thaddeus Institute of Technology
Borromeo Street, Surigao City, Surigao del Norte, Philippines
Contact Nos.: 0917 105 8462/ 0917-105-3772
Email Add: sjtit1973@gmail.com/sjtit1977@sjtit.edu.ph
www.sjtit.edu.ph

Advertising of Product:
Fliers are given to our beloved costumers to give valuable information about Mellow

Munchkin. The fliers contain information such as mission and vision of the company, production

process and Mellow Munchkin facts. We will also post it on social media account for wider and

public notice.

Low-Cost Marketing:
The entrepreneurs suggested the lowest possible price that they can offer to increase the

capacity of costumers to purchase our product. Adjustments of price would be possible if there

are changes of the price of raw materials needed in the product either increases or decreases.

Media Marketing:
The entrepreneurs shall utilize the availability of their own mobile cellphones in

advertising the product. Ordering of smacks will be done walk-in, calls, or messaging.

Advertisements about the product will also done through posting in social media sites.
 St. Jude Thaddeus Institute of Technology
Borromeo Street, Surigao City, Surigao del Norte, Philippines
Contact Nos.: 0917 105 8462/ 0917-105-3772
Email Add: sjtit1973@gmail.com/sjtit1977@sjtit.edu.ph
www.sjtit.edu.ph

March 24 2024
Dear Ms. Jona Mae Capistrano,
We are writing to request permission to operate a small business at Saint
Jude Thaddeus Institution Technlogy in collaboration with a student
entrepreneur. We believe that this business venture can benefit the students
and staff members of your institution.
The business we are planning to operate is Munchkin, wherein you can
taste a heavenly delicious taste because this munchkin was made with love.
We plan to set up a small booth or kiosk inside the campus to sell our
products. We assure you that our business follows strict safety protocols and
regulations. We will follow all necessary safety precautions.
We understand that your primary concern is the safety and security of
your students and staff members. We assure you that our business will not
cause any disruption to the normal operations of the school. We will make sure
that our booth or kiosk is set up in a safe and secure location on the campus,
and we will comply with all the rules and regulations of SJTIT. We will also pay
all the necessary fees and taxes required to operate inside the campus.
We believe that our business can provide great value to the students and
staff members of SJTIT. By having a small business inside the campus,
students can have access to products they may need during school hours, and
it can also provide them with a hands-on experience of running a business. It
can also contribute to the overall economic growth of the school community.
We hope that you will consider our request. If you have any questions or
concerns, please do not hesitate to contact us.
Thank you for your time and consideration.

Sincerely,
Glyxa Macawile
Lyka Tabugon
Winzy Magbagp
Kennryan Casas
 St. Jude Thaddeus Institute of Technology
Borromeo Street, Surigao City, Surigao del Norte, Philippines
Contact Nos.: 0917 105 8462/ 0917-105-3772
Email Add: sjtit1973@gmail.com/sjtit1977@sjtit.edu.ph
www.sjtit.edu.ph

The Sweet Indulgence: A Feasibility Study on Chocolate Munchkin

In Partial Fulfillment of the Requirements for the BSCA Business and

Management

By:
Glyxa A. Macawile
Lyka Tabugon
Winzy Magbago
Kennryan Casas

March 2024
St. Jude Thaddeus Institute of Technology
Borromeo Street, Surigao City, Surigao del Norte, Philippines
Contact Nos.: 0917 105 8462/ 0917-105-3772
Email Add: sjtit1973@gmail.com/sjtit1977@sjtit.edu.ph
www.sjtit.edu.ph