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PURPOSE OF RESEARCH:
There are three purposes of the research:-
1. Exploratory
2. Descriptive
3. Explanatory
❖ Exploratory - Exploratory research is conducted to explore a group of
questions. It is conducted to handle new problem areas which haven’t
been explored before. This exploratory process lays the foundation for
more conclusive research and data collection.
❖ Descriptive - Descriptive research focuses on expanding knowledge on
current issues through a process of data collection.
❖ Explanatory - Explanatory research or causal research is conducted to
understand the impact of certain changes in existing standard
procedures. Conducting experiments is the most popular form of casual
research.
Broadly we can classify the research into qualitative and quantitative research:
QUALITATIVE RESEARCH
Isaac and Michael (1987) have outlined the steps in experimental research.
1. Survey the literature relating to the problem.
2. Identify and define the problem.
3. Formulate a problem hypothesis, deducing the consequences and
defining basic terms and variables.
4. Construct an experimental plan:
Identify all nonexperimental variables that might contaminate the
experiment, and determine how to control them.
Select a research design.
Select a sample of subjects to represent a given population, assign
subjects to groups, and assign experimental treatments to groups.
Select or construct and validate instruments to measure the outcome of
the experiment.
Outline procedures for collecting the data, and possibly conduct a pilot
or ‘’trial run’’ test to perfect the instruments or design.
State the statistical or null hypothesis.
5. Conduct the experiments.
6. Reduce the raw data in a manner that will produce the best appraisal of
the effect which is presumed to exist.
7. Apply an appropriate test of significance to determine the confidence
one can place on the results of the study.
Demerits:
There are many situations in which experimental research cannot be
conducted because of ethical or practical considerations (Polit &
Hungler, 1991).
Criticised as mechanistic and artificial (Validity is questionable in
specially created and fully controlled experimental situations) (Ingle &
Gadlin, 1975).
The effects of independent variables manipulated in human experiments
are very weak (Kerlinger, 1986). Many times, controlled experiments
manage to demonstrate only small changes in the dependent variables,
whereas the same variables in real-life situations may produce very large
effects.
For example, expansion of children’s utterances in a laboratory study may
result in small increases in language complexity, but the same variable in
real life may produce larger effects.
Another disadvantage is the Hawthorne effect: the modification of
behaviour by the subject in response to their knowledge that they are
being observed.
Demerits:
✔ Bivalent experiments are limited in scope because they do not always
encompass as much of the potential range of values of the continuous
independent variable as may be possible.
Multivalent Experiments
The main effect of one independent variable on the dependent variable can
be examined at the same time that the main effect of another independent
variable on the dependent variable is studied (main effect). In addition, the
interaction of the two independent variables in causing changes in the
dependent variable can also be determined (interaction effect).
Examples:
● Studebaker, Taylor and Sherbecoe (1994) examined the simultaneous
Effects of Signal-to-Noise Ratio (IV) and Type of Noise Spectrum
(parameter) on Speech Recognition Performance (DV) of Adults with
Normal Hearing.
● Erber (1971) - Simultaneous effects of distance (IV) and syllabic pattern
of words (parameter) on visual recognition of speech through lip reading
by deaf children (DV).
● Effects of background noise level (IV) and reverberation (parameter) of
the room on communication of Hearing Impaired (DV).
● Butler and her colleagues (2009) examined the Effect of Subject Age (IV)
and Sex (parameter) on the Time Between the Onset of Upper
Pharyngeal Pressure and Upper Esophageal Sphincter Relaxation while
Swallowing (DV).
● The therapeutic effect of neurologic music therapy (IV) and speech
language therapy (parameter) in post-stroke aphasic patients (DV).
Merits:
✔ Parametric experiments can be more economical and efficient than
bivalent or multivalent because they examine the effects of more
independent variables in a single experiment.
✔ Improve efficiency of studies by studying two main effects in the same
experiment rather than by conducting two separate experiments for
each independent variable.
✔ The communication behaviors that we study are multivariate in nature,
and it is rare to encounter a single independent variable that can
account for the entire causation of change in any dependent variable.
Eg. In trying to explain the communication between a speaker and a HI
listener, it would be significant to consider numerous variables that has an
impact on intelligibility of the speaker’s message: acoustical characteristics of
the speaker’s talk, the background noise level, distance between talker and
listener, reverberation of the room, type and severity of the listener’s hearing
loss, amplification properties of the listener’s hearing aid (e.g., gain,
distortion), listener’s familiarity with the speaker, context and so on.
Demerits:
✔ Parametric experiments may employ more than one parameter. A study
can have up to three or four or five independent variables. However, a
greater number of independent variables may make the study
cumbersome and difficult to analyse and interpret.
To summarise:
8. Lim, K. B., Kim, Y. K., Lee, H. J., Yoo, J., Hwang, J. Y., Kim, J. A., Kim, S. K.
(2013) The therapeutic effect of neurologic music therapy and speech language
therapy in post-stroke aphasic patients. Annals Rehabilitation Medicine,
37(4):556-562.
https://doi.org/10.5535/arm.2013.37.4.556
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