Introduction to

Indian Apparel
Brands
India has a rich heritage of diverse and vibrant apparel brands that cater to a
wide range of styles and preferences. From traditional ethnic wear to modern
casual and formal attire, the Indian fashion landscape offers a captivating
array of options for both local and global consumers.

by jayshree khandar
Ethnic Wear Brands
Sabyasachi
Renowned for its opulent and
intricate designs, Sabyasachi is
a luxury Indian brand that has
revolutionized the ethnic wear
industry.
Anita Dongre
Anita Dongre's collections blend
traditional Indian craftsmanship
with modern silhouettes,
appealing to a wide range of
consumers.
Ritu Kumar
Ritu Kumar is a pioneer in
preserving and reviving Indian
textile heritage, offering
timeless and elegant ethnic
wear.
Casual Wear Brands
1 Westside
Westside offers a diverse range of
casual apparel, from trendy t-shirts to
comfortable denims, catering to a
youthful and contemporary audience.
2 Vero Moda
Vero Moda, a global brand with a strong
presence in India, provides fashionable
and affordable casual wear options.

3 Levi's
As a iconic denim brand, Levi's has solidified its position in the Indian casual wear market
with its timeless designs and quality.
Formal Wear Brands
Raymond
Raymond, a renowned name
in suiting and formal wear,
has been a trusted choice for
Indian professionals and
executives.
Louis Philippe
Louis Philippe offers a
sophisticated range of formal
attire, catering to the
discerning tastes of the
Indian upper class.
Van Heusen
Van Heusen is a versatile
brand that provides a broad
selection of formal wear
options for the modern Indian
consumer.
Athleisure Brands
Yoga Brands
Brands like Alo Yoga and Satva
offer high-performance,
sustainable athleisure wear for
the health-conscious Indian
consumer.
Fitness Brands
Brands such as Adidas and
Reebok have established a strong
presence in the Indian athleisure
market, catering to the fitness-
oriented consumer.
Streetwear Brands
Emerging Indian streetwear
brands like Huemn and House of
Design are gaining popularity
among the younger, fashion-
forward consumers.
Luxury Apparel Brands
Manish Malhotra 1
A pioneer in Indian couture, Manish
Malhotra's eponymous brand is
renowned for its exquisite and opulent 2 Sabyasachi
designs. Sabyasachi, a household name in Indian
luxury fashion, is celebrated for its
timeless, regal, and intricate creations.
Tarun Tahiliani 3
Tarun Tahiliani's brand is synonymous
with modern Indian luxury, blending
traditional techniques with contemporary
silhouettes.
Sustainable Apparel Brands
Organic Clothing
1 Brands like Upasana and Nicobar offer ethically sourced and organic apparel,
prioritizing sustainability and environmental consciousness.

Upcycled Designs
2 Innovative brands like Doodlage and Buna are leading the charge in creating
unique, upcycled fashion pieces.

Natural Fabrics
3 Brands such as Khara Kapas and Loom Tree use traditional Indian fabrics like
khadi and handloom, promoting local artisanship.
Conclusion and Key Takeaways
The diverse and thriving Indian apparel industry showcases the country's rich cultural heritage,
entrepreneurial spirit, and growing global influence in the world of fashion. From ethnic wear to sustainable
brands, Indian apparel offers a captivating blend of tradition and modernity that caters to the evolving
preferences of both local and international consumers.