Product Description of Bimbo Canada

Bimbo Canada offers a vast and diverse array of baked goods, encompassing over 1,000 products across 18 well-
established brands, each tailored to meet the tastes and preferences of a wide range of consumers. Below is a detailed
breakdown of the categories within their portfolio:

Breads and Bagels:

 Dempster’s®: Known for its high-quality, nutritious breads made with 100% Canadian wheat, Dempster’s
offers a variety of products including whole grain, white, and multigrain breads.
 Villaggio®: Specializes in Italian-style breads and rolls, Villaggio products are soft, flavorful, and perfect for
family meals.
 Bon Matin®: Focuses on health-conscious consumers, offering breads rich in fiber and free from artificial
flavors and colors.

Pastries and Snacks:

 Vachon®: Famous for sweet snacks and pastries such as the iconic Jos Louis and Ah Caramel! cakes,
providing delightful treats that appeal to all ages.
 Stonemill®: Known for slow-crafted, naturally fermented breads, Stonemill products offer a richer, deeper
flavor profile ideal for the gourmet consumer.

Health and Wellness Products:

 Sanissimo®: Features a range of simple, wholesome snacks that are baked, not fried, and made without
artificial colors or flavors, appealing to health-conscious snackers.
 Stonemill Bakehouse: Offers organic and whole grain breads that cater to a growing demand for organic,
nutritious bakery products, with options that are both hearty and healthful.

Innovative and Flavored Products:

 Takis®: These are bold, spicy snacks inspired by street food flavors, catering to younger consumers looking
for intense taste experiences.
 Global Inspirations: Bimbo Canada continuously introduces new products inspired by global culinary trends,
such as fusion-flavored breads, seasonal pastries, and specialty snacks that capture the essence of international
cuisine.
 Project Description: Export Implementation Plan

The primary objective of this export implementation plan is to strategically introduce Bimbo Canada's diverse range of
baked goods into new international markets. The focus will be on leveraging Bimbo Canada’s extensive product
portfolio, which includes high-quality breads, pastries, health and wellness products, and innovative flavored snacks,
to meet the varying tastes and dietary preferences of global consumers.

Scope:
 Product Selection: The plan will specifically highlight Bimbo Canada’s best-selling and unique products such
as Dempster’s® breads, Villaggio® Italian-style loaves, Vachon® sweet pastries, and innovative offerings like
Takis® spicy snacks. These products have been chosen for their proven popularity in Canada and their
potential appeal in international markets.
 Market Analysis: Conduct thorough market research to identify potential international markets with a
demand for high-quality bakery products. The research will consider cultural preferences, existing
competition, and local dietary trends to select target markets.
 Regulatory Compliance: Ensure all products comply with international food safety and labeling regulations
in the target markets, addressing any adaptations needed for ingredients, packaging, or marketing materials.
 Distribution Channels: Establish effective distribution strategies that might include partnerships with local
distributors, direct sales through retail chains, or online platforms tailored to each target market’s logistics and
consumer shopping behaviors.
 Marketing and Promotion: Develop a marketing plan that includes promotional strategies tailored to each
region, highlighting the quality, uniqueness, and nutritional aspects of Bimbo Canada’s products.

Goals:
1. To successfully introduce selected products into at least three new international markets within the next two
years.
2. To establish Bimbo Canada as a recognized brand in the international bakery sector, known for quality and
innovation.
3. To achieve a sustainable export revenue stream that enhances overall company growth and market
diversification.