Required Assignment 8.

1
Social Media Influencer
Mohit Jain
Suggested time: 90 mins
Assignment instructions
After understanding the types of influencers mentioned in this article answer the following
questions in less than 400 words.

● Name three influencers whom you follow on social networks. Mention the influencer's

name, the type/category they belong to, and the social network they have built a
presence on

● What are the key factors that draw you to consume their content or engage with them?

● What brands have they endorsed through their social handles; do you think these

brands are true to their personality? (Answer in less than 400 words, for all the
questions)

Note: This is a required assignment and counts towards your programme completion.

1. Name three influencers whom you follow on social networks. Mention the
influencer's name, the type/category they belong to, and the social network they
have built a presence on
❖ DHRUV RATHEE -
➢ He is an Educator on Youtube with over 10 million followers and belong to the
Celebrity category as per the article.
➢ He produces educational content ranging from history, politics, science to
mystery and economics.
➢ He posts around 2-3 videos per week.
❖ VIVEK MITTAL -
➢ He is the personality behind the Youtube channel FitTuber. He also has a
significant following on Instagram. He has a following of more than 1 million
and belongs to Celebrity category.
➢ He creates content related to fitness and healthy eating and lifestyle habits.
 ➢ He promotes a lifestyle that resonates with Hindu scriptures - The Vedas which
includes Yoga and Ayurveda.
❖ ANKUR WARIKOO -
➢ He is an influencer on platforms such as Facebook, Instagram, Linkedin and
YouTube. He has more than 2.5 million followers and falls under Celebrity
Category.
➢ He creates content related to self development and business ideas.
2. What are the key factors that draw you to consume their content or engage with
them?
❖ DHRUV RATHEE -
➢ I have a curiosity to learn new things and Dhruv covers a lot of interesting
topics in his videos.
➢ He explains complex stuff in easy to understand manner.
➢ Information presented by him is found to be well researched and unbiased.
❖ VIVEK MITTAL -
➢ I started following him when I realised that I am living an unhealthy lifestyle.
➢ His videos gave me direction to improve my health and cleared many of the
misconceptions that I had.
➢ His content is easy to follow and his practices can be applied in an Indian
household.
❖ ANKUR WARIKOO -
➢ Since I am interested in starting my own business, I follow him.
➢ He gives a lot of practical tools and insights that can be used in any business.
➢ He also creates awareness of the different challenges that one might face in a
new venture and how to tackle them.
3. What brands have they endorsed through their social handles; do you think
these brands are true to their personality?
❖ DHRUV RATHEE -
➢ He promotes an AudioBook platform named KukuFM. The platform provides a
number of Audiobooks for a minimal subscription fees.
➢ The brand is an educational platform and is true to the personality of Dhruv
Rathee.
❖ VIVEK MITTAL -
➢ He promotes healthy food brands like NutraBay Foods. These brands sell
food products with minimal processing and are healthy to eat.
➢ The brand is true to the personality of Vivek Mittal.
❖ ANKUR WARIKOO -
➢ He promotes several self help books and an educational platform called
SquareSpace, where a person can learn any new skill that is in demand in the
market.
➢ Since, this brand resonates with the content created by him, It is true to his
personality.