2.

Setting
BrandUpStory
an Instagram Competition
and Your Staff
A resource for the lesson Running a Successful Instagram Contest
A worksheet for the video Engaging Your Team

This resource will help you set up a plan to run your own Instagram competition.

Firstly, think about the type of competition you want to run. You can encourage people to take a picture with a
specific hashtag around a theme or in your establishment, you can upload a photo where people have to tag a
friend in the comments. Different types of competitions have different results.

Here’s an example of a Tag and Win competition @palaterestaurantbar ran.

Write down the type of competition you want to run and other competition ideas below:

What prize are you willing to give away?

When are you going to run your campaign (think of optional events you can pair your competition with)?

Which channels can you use to make people aware of the competition, and how will you use them? Think of other
media channels (traditional and new media) as well as things you can do inside your establishment.

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Which influencers can you ask to promote your competition?

When are you going to announce the winner and how?

What picture are you going to use for the competition? Paste below.

Tip: To create a great image with text you can use a free app like Pixlr, which is available for
smartphone and desktop.

Setting Up an Instagram Competition

A resource for the lesson Running a Successful Instagram Contest

www.typsy.com © Copyright 2017 Typsy Pty Ltd