INSTAGRAM - Pallavi Singh

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 INSTAGRAM AND TYPES OF
INSTAGRAM ACCOUNTS
Instagram is a social media platform that emphasizes exposure
and video sharing via its mobile app. You'll be able to take, edit,
and publish visual content for your followers to act with
thorough likes, comments, and shares.

Types of Accounts

 Personal: A personal Instagram profile is for personal use. Its

only for connecting with family and friends
 Creator: Creator profiles are best for influencers, public or
notable figures, and all types of content creators.
 Business: A business profile helps you to grow your Instagram
presence and in turn grow your brand and business.
INSTAGRAM FOR BUSINESS (TIPS FOR
BOOSTING YOUR BRAND ON IG)
 Show what you do in a creative way: Use all the features of instagram and
give details on your services in a creative way. Like using reels, Ig stories
etc..
 Create a winning profile: Maintain a complete profile with your website link
mentioned. And giving proper details of your work
 Take them behind-the-scenes: Show your audience how you work with
some snapshots or behind the scene videos.
 Expand your reach with #hashtags: Using hashtags relevant to your work
can help boosting your insights dramatically.
 Collaborate and @mention others: Collaborating with famous brands in
same niche and mentioning them increases traffic on your profile
 Build anticipation and offer exclusivity: Give some exclusive content to
your users that would want them to stay and follow your account.
 Analyze your success and build on it: Visit Your insights regularly and work
on the basis of the analysis
 ADVERTISEMENT ON INSTAGRAM
Instagram advertising is method of paying to post
sponsored content on the Instagram platform to reach a
larger and more targeted audience
Steps For Starting Advertisement:
 Navigate to Facebook’s Ad Manager

 Set Your Marketing Objective

 Configure Your Target Audience

 Choose Your Placements

  Set Your Budget and Ad Schedule

  Create Your Instagram Ad

 5 BEST INSTAGRAM ADVERTISING
APPLICATIONS
 Instill Each Ad with Personality: Create an ad that
entertains, amuses, or amazes people as this is what the are
looking for.
 Make Sure Your Ad Is Contextually Relevant: Ad should
be relevant to your brand and services you provide
 Use Hashtags: Use of hastages help you reach a broad
audience.
 Run a Contest: Ads which are promoting or spreading
awareness about some contest are bound to bring huge
traffic.
 Post at Optimal Hours: Posting at time when your target
audience is most likely to use instagram increases reach of
the ad and boost traffic on account.