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Exploring the Selfie
Historical, Theoretical,
and Analytical Approaches
to Digital Self-Photography
Edited by
Julia Eckel, Jens Ruchatz, Sabine Wirth
Exploring the Selfie
Julia Eckel • Jens Ruchatz • Sabine Wirth
Editors
Sabine Wirth
Philipps-University Marburg
Marburg, Germany
This Palgrave Macmillan imprint is published by the registered company Springer International
Publishing AG part of Springer Nature
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Acknowledgments
v
Contents
Index 379
Notes on Contributors
xi
xii Notes on Contributors
xvii
xviii List of Figures
Fig. 10.2 Selfie folder on iPhone 6. Screenshot by Sabine Wirth (2016) 223
Fig. 10.3 Advertising campaign for the Sony Xperia™ C4 (Sony 2016).
Screenshot by Sabine Wirth. Available from: http://www.
sonymobile.com/global-en/products/phones/xperia-c4/
(accessedSeptember 15, 2016) 224
Fig. 10.4 Screenshots taken from Christoph Rehage’s video The
Longest Way 1.0—walk through China and grow a beard!—
a photo every day timelapse. Available from: YouTube.com
(Christoph Rehage), March 20, 2009. https://www.
youtube/5ky6vgQfU24 (accessed September 15, 2016) 231
Fig. 11.1 Screenshot taken from dahoam Is Dahoam. Video Selfie.
Holger M. Wilhelm. Available from: BR Fernsehen/BR
Mediathek, March 6, 2015. http://www.br.de/mediathek/video/
sendungen/dahoam-is-dahoam/selfie-portraet-holger-wil-
helm-gregor-brunner-100.html (accessed August 27, 2015) 243
Fig. 11.2 Screenshots taken from (a) A World of Conflict (Jeffrey
Porter, USA 2007) and (b, c) Episode III: Enjoy Poverty
(Renzo Martens, NLD 2008) 245
Fig. 11.3 (a, b) Screenshots taken from Adolf Winkelmann, Kassel
9.12.67 11.54h (Adolf Winkelmann, DEU 1967) and Blair
Witch Project (Daniel Myrick and Eduardo Sánchez, USA
1999)249
Fig. 11.4 Images from the GoPro-marketing campaign introducing the
new HERO session. (a) Screenshot from the video GoPro HERO
Session: GoPro, Simplified. Available from: YouTube.com
(GoPro), July 6, 2015. https://www.youtube.com/watch?v=
PjGkVCAo8Fw. (b) GoPro marketing image. Available from:
https://www.morele.net/gopro-mocowanie-na-noge-lub-reke-
dla-gopro-ahwbm-001-768563 (both accessed March 20, 2017) 255
Fig. 12.1 Screenshot taken from Brandon Mikesell’s video GoPro:
Majestic Wingsuit Flight in Switzerland. Available from:
YouTube.com (GoPro), February 16, 2015. https://www.youtube.
com/watch?v=IM1vss7FXs8 (accessed September 15, 2016) 262
Fig. 12.2 Willi Ruge: “Ich fotografierte dabei ...” (1931). Available
From: Burda, Franz, ed. 1953. 50 Jahre Motorflug, 200–201.
Offenburg: Burda Druck und Verlag 263
Fig. 12.3 US Patent 4530580 A: “Telescopic extender for supporting
compact camera” (1983, 4). Available from: https://docs.
google.com/viewer?url=patentimages.storage.googleapis.
com/pdfs/US4530580.pdf (accessed October 15, 2016) 270
List of Figures
xxi
J. Eckel (*)
Philipps-University Marburg, Marburg, Germany
Ruhr-University Bochum, Bochum, Germany
J. Ruchatz • S. Wirth
Philipps-University Marburg, Marburg, Germany
sionally (Lasén 2005, 66; Walker 2005; Prøitz 2007; Lasén and Gómez-
Cruz 2009; Schwarz 2010; Rocamora 2011).1 In this context those pictures
were generally referred to as “self-portraits,” even though the term “selfie”
had already been coined. The first documented use of the word goes back
to 2002 (Oxford Dictionaries 2013; Zimmer 2013). The rapid implementa-
tion of the new term took place in media critical discourse,2 taking off in
2012 and culminating in it becoming 2013’s Word of the Year. This dis-
coursive event is not just an arbitrary exchange of one word for another
(selfie instead of self-portrait) but indicates the public awareness of an
image practice that had long gone mostly unnoticed. In addition, it seems
to indicate that selfie images taken with mobile phones differ so much from
traditional self-portraits as to merit a proper name. It can be argued that
with the success of the new nomenclature, the picture practice has turned
from an emerging genre (Lüders et al. 2010) into a full-fledged genre that
is recognized as particular to online culture. The general adoption of the
term “selfie” has been instrumental in the popularization of digital self-
images—as a photographic practice taken up by a majority of mobile phone
users and as a topic of discourses about photography and online media.
familiar from “human” selfies, a gesture that indicates that the subject
controlling the shutter release button of the camera is also the object of
the picture. Animal selfies can be considered as a self-reflexive pictorial
form insofar as they lay bare what visibly defines the typical selfie photo-
graph. They take recourse to the clearest generic marker that is needed to
render a photograph recognizable, even readable, as a selfie. Animal self-
ies highlight the status of the selfie as a “gestural picture,” to use Paul
Frosh’s words: The gesture “is simultaneously mediating (the outstretched
arm executes the taking of the selfie) and mediated (the outstretched arm
becomes a legible sign within selfies of, among other things, the selfieness
of the image)” (Frosh 2015, 1611, emphasis in original).
Thus, the question of what constitutes a selfie is a crucial one and, at
the same time, is not easy to answer. While images like animal selfies
contribute to the phenomenon on a practical and pictorial level, there
seems to be an urge to define the selfie on a terminological/discoursive
level as well. The most common and most frequently cited definition
found in the selfie discourse is the one quoted in the press release of the
Oxford Dictionaries (2013): “a photograph that one has taken of oneself,
typically one taken with a smartphone or webcam and uploaded to a
social media website.”5 Since this definition repeatedly serves as a refer-
ence point within this volume and therefore offers a starting point to
analyze the basic ambiguity that troubles selfie research, we will have a
closer look at its different components in the next subsections.6
(Saltz 2014). The definition is vague and very extensive in another respect,
however: Any photographic picture that someone has taken of herself/
himself may be named a selfie, which includes analog as well as digital
photographs. It further encompasses photographs that do not show the
face9 of the photographer but, for instance, their backside (a bum selfie,
or belfie) or feet (a foot selfie, felfie or footfie).10 Likewise, a selfie may—
and often does—stage more people than just the photographer (and con-
sequently might be specified as usie, ussie, wefie, or groupfie). In this
respect, it is significant that the definition avoids the art historical termi-
nology of the self-portrait. A portrait in the strict sense is meant to not
only show parts of the bodily surface of a person at a certain point in time
but to pictorially express or capture the individual’s personal identity.11
Still, according to the first part of the definition, a self-portrait would also
count as a selfie as long as it is photographic.12
This part of the definition specifies the selfie as a form of digital imag-
ing.13 It is a qualification that certainly has to do with the fact that spe-
cific kinds of digital devices—smartphones or webcams—are expressly
built to picture their users. Especially front-facing cameras in smart-
phones that were introduced in 2003 with Sony Ericsson’s Z1010 and
incorporated into Apple’s iPhone in 2010 serve as an infrastructure for
self-imaging. Both were developed with a view to videotelephony, that is,
in order to transmit (and not record) moving (instead of static) images of
the user. The significantly inferior quality of these cameras is due to the
projected use. Thus, the remarkable improvement of the rear-facing cam-
era, reaching 7 megapixels with the iPhone 7 in 2016, can be considered
a reaction to its now-prevalent use as a photographic camera rather than
a videotelephonic interface. Today’s smartphones have therefore techno-
logically implemented and materially stabilized the photographic prac-
tice of the selfie.14 By including specific image technologies, the Oxford
English Dictionary (OED) definition moreover stresses the particular
6 J. Eckel et al.
form in which the “photograph that one has taken of oneself ” nowadays
operates. The exposure is not started by a remote shutter release or a self-
timer but is consciously initiated by a camera operator who is controlling
his/her image on the display.
“typically”
gives a reason for labeling a picture a selfie; on the other hand, the self-
photographic quality of the picture “taken by oneself ” justifies the label
selfie. These two aspects—communicative practice and aesthetic fea-
tures—intersect in the practice of the selfie. “Its logic,” Daniel Rubinstein
(2015, 173) contends, “does not distinguish between the act of ‘taking,’
‘making’ or ‘snapping’ and the act of uploading and sharing.” Yet there is
disagreement in selfie research as to which aspect is most important.
Rubinstein, for example, singles out “its instant shareability” as “the
defining quality of the selfie” (ibid.), and Gunthert (2014) equates the
conversational with a “[v]ictory of use over content” and reasons that the
“new visual practices cannot be analyzed only through the grid of aesthet-
ics.” Edgar Gómez Cruz and Helen Thornham (2015, 2) insist likewise
that the perfect pictorial representation of the individual is not the point
of the selfie—it is “the practices and contexts” that matter “rather than
the image ‘itself.’” Villi’s (2015b, 31) perspective emanates more from the
technology of the smartphone but nevertheless pleads that “selfie culture,
therefore[,] should be understood specifically by focusing on communi-
cation, social media, instant messaging services and camera phones rather
than studying it in the context of photography.” In contrast, Theresa
Senft and Nancy Baym (2015, 1589), editors of the special section
“Selfies” in the International Journal of Communication, conceptualize the
selfie as “a way of speaking” and conclude that “although there is no
denying the role technology has played in the rise of the selfie phenom-
enon, as communications theorists, we are more interested in the selfie as
cultural artifact and social practice.” And finally, Alise Tifentale (2016,
76) stresses the connection of both levels again when she develops her
concept of the “networked camera” with regard to technological condi-
tions but at the same time suggests “to understand the selfie as a hybrid
phenomenon that merges the aesthetics of photographic self-portraiture
with the social functions of online interpersonal communication.”20
Up to now, one can conclude, selfie research is shaped by these two
sometimes conflicting but often just as well complementary approaches
of focusing on the image (i.e., the technological and aesthetic dimensions
of the selfie) as opposed to focusing on image practices (i.e., the commu-
nicative and social dimensions of the selfie). To give another example,
this tension can also be traced in the first two monographs explicitly deal-
The Selfie as Image (and) Practice 9
ing with selfies, both published in 2014: Brooke Wendt’s The Allure of the
Selfie: Instagram and the New Self-Portrait (2014, 18) reflects the changing
function of snapshot photography and how the notion of “self-perfection”
is historically conveyed in camera ads. Selfie practices are contextualized
as part of a networked culture, and the issue of identity formation, which
seems to be the key question of the book, is accompanied by an analysis
of aesthetic practices like the use of filters (25–30) and patterns of facial
expression in the history of photographic self-portraiture (38–44). Jill
Walker Rettberg’s Seeing Ourselves Through Technology: How We Use Selfies,
Blogs and Wearable Devices to See and Shape Ourselves contextualizes selfies
among other modes of self-presentation and self-quantification in online
media and offers a more critical view on the issue of big data and surveil-
lance. Similar to Wendt’s approach, Rettberg stresses the question of
identity formation and locates selfies within the longer history of media
of self-representation (2004, 2–19).
In contrast to all these academic attempts to localize selfie practice
within the history of photography and web culture, the public debate in
print and online media was (and is) strongly driven by an interpretation
of the selfie as a symptom of narcissism21 and selfishness22 and is thus
more oriented toward the questions why people take selfies, what these
photos (are allowed to) depict, and how the sheer quantity of selfies is to
be understood. From the beginning, the public debate has been fueled by
fears of the presumed dangers of selfie culture: Popular books like UnSelfie:
Why Empathetic Kids Succeed in Our All-About-Me World (Borba 2016)
even attest the selfie a somewhat monstrous status, converting it into a
nonword that is used as a pars pro toto to summarize all problematic
aspects of children’s life in a digital media world. The “Selfie Syndrome,”
as Borba calls it, “is all about self-promotion, personal branding, and self-
interest at the exclusion of others’ feelings, needs, and concerns.” (xv)
News articles claiming to prove a connection between selfie culture and
mental illness by referring to supposedly scientific or medical/therapeutic
statements have pushed this debate toward supporting a pathologization
of selfie culture.23 But as Senft and Baym (2015, 1590) point out, “to
date, we have not seen a single peer-reviewed piece of scientific literature
that convincingly demonstrates that selfie production and mental illness
are correlated.”24 Rather, they oppose the discourses of pathology
10 J. Eckel et al.
culture nor to claim that everything the selfie is and does has been there
before. Selfie practices shall be compared to as well as differentiated from
older media practices of self-portraiture or technologies of the self and
can serve as a starting point for exploring recent developments of web
culture and the history of snapshot photography on a broader scale.
Notes
1. Even the aesthetics of snapping “at arm’s length,” which is often used to
define the selfie (e.g., Saltz 2014; Frosh 2015), is explicitly mentioned
(e.g., Lasén and Gómez-Cruz 2009, Fn 7; Lüders et al. 2010, 958 and
959; Schwarz 2010, 168).
2. For an account of the discoursive rise of the selfie to popularity, see
Chap. 2 by André Gunthert in this volume.
3. TIME magazine, for example, mentioned the word “selfie” as number 9
of the “Top 10 Buzzwords 2012,” explaining that “it wasn’t until 2012
that a name for these self-portraits, typically made to post on a social
networking website (or send in a text message), really hit the big time”
(Steinmetz 2012).
4. The cat’s Instagram account can be found via https://www.instagram.
com/yoremahm (accessed September 16, 2016).
5. See also the very similar definition of the Oxford Living Dictionaries
(n.d.): “A photograph that one has taken of oneself, typically one taken
with a smartphone or webcam and shared via social media”; or the one
by the Oxford English Dictionary (OED 2014): “A photographic self-
portrait; esp. one taken with a smartphone or webcam and shared via
social media.”
6. For a critical review of the same definition focusing on a particular genre
of selfies, the kid selfie, see Chap. 15 by Alexandra Schneider and Wanda
Strauven in this volume.
7. Although the OED definition excludes moving images, some of the
chapters in this volume show how fruitful addressing the so-called video
selfie can be for comprehending the selfie (see Chaps. 5 by Angela
Krewani, 12 by Winfried Gerling, and 11 by Florian Krautkrämer and
Matthias Thiele).
8. Julia Eckel, for instance, deals with these questions of authorship in
Chap. 7 in this volume.
16 J. Eckel et al.
Baym 2015; Ruchatz 2016). See also Chap. 3 by Jens Ruchatz in this
volume.
18. Alise Tifentales and Lev Manovich’s thoughts on the “anti-selfie” in
Chap. 8 in this volume deal with these aspects, as does Chap. 13 on
robot selfies by Lisa Gotto.
19. Giacomo Di Foggia (2015) even strengthens this idea by focusing on the
“anti-figurativeness” of the selfie and by arguing that “the context in
which these self-portraying pictures are taken, as well as the online and
social environment in which they are shared, are more important than
the self-portrayed subjects themselves. The hashtag ‘#’, in fact, indicates
the centrality of the tag, the gesture of tagging, which is considerably
more important than the fact of being self-portrayed through the #selfie.”
20. This ambivalence of the selfie as picture and communication practice
does in fact already emerge before the peak of the selfie debate in
2012/2013. In 2009, Lasén and Gómez Cruz investigated how the nude
self-presentation in mobile phone photographs was renegotiating the
private/public distinction, when it was uploaded to the Web or used for
sexting. However, by clinging to the term “digital self photography” in
more recent publications, Lasén is relegating the term “selfie” to a syn-
onym or subcategory of photographic self-portraiture (Lasén 2015, 63;
Lasén and García 2015, 717). This semantic preference betrays that the
pictorial tradition is more relevant to her approach than the new context
of communication and sharing.
21. See, for example, Chamorro-Premuzic (2014), Malcore (2015), Seidman
(2015), or Wagner (2015).
22. The well-known photo book published by Kim Kardashian West in
2015 for example bears the title Selfish. With this title the selection that
contains not only but mostly selfies ironically refers to this debate about
narcissism but at the same time presents “selfishness” as a positive mar-
keting skill of the author.
23. The article “Science Links Selfies to Narcisissm, Addiction and Low Self
Esteem,” published on Adweek.com (Barakat 2014), can serve as one of
many examples of the discourse of selfie-pathology. Nancy Baym and
Teresa Senft (2015, 1590) highlight the problematic “scientification” of
such statements.
24. Empirical psychological research, however, appears willing to consider
the nexus of the selfie to narcissism worth testing at least and tries to
provide confirmation for the assumed relation (e.g., Halpern et al. 2016;
Sorokowski et al. 2016; Barry et al. 2017).
18 J. Eckel et al.
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The Selfie as Image (and) Practice 21
Just before leaving on a weekend, after stowing their luggage in the trunk
of their car, Thelma and Louise, in Ridley Scott’s eponymous film from
1991, make what at the time nobody yet called a selfie. If this cult film
bears any credit for its ethnographic quality, what is striking is the speed
and spontaneity with which the two women lend themselves to this
exercise.
Not in the least hesitant, Louise (Susan Sarandon) seizes the Polaroid
camera, holds it at arm’s length, and gets closer to her friend, Thelma
(Geena Davis), who also immediately adopts the appropriate pose (see
Fig. 2.1). This brief interlude of a few seconds, perfectly reconstructed by
the film crew, seems to indicate that the act of situated self-photography1
is already commonplace.
Its use in the beginning of this road movie can be interpreted both as
a symbol of the couple’s union and as a sign of independence of the two
women, of whom no man takes a picture in their place. In this film,
A. Gunthert (*)
Ecole des hautes études en sciences sociales (EHESS), Paris, France
Fig. 2.1 Screenshot from Thelma & Louise (Ridley Scott, USA 1991)
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