“ RB TROLLEY BASKET”

Business Plan
May 12, 2022

Prepared by:
Abellera, Adelina
Bautista, Danica
Bumanlag, Riemann
Carpio, Leonard
Castillo, Rhona Eliza Mae A.
Collado, Charlie
Collado, Rachel
Velasquez, Jewell

F.E Marcos Maharlika Highway, San Jose City, Nueva Ecija 3121
09679753256/09078891202
RBtrollybsket@gmail.com

1
 I. EXECUTIVE SUMMARY

The RB trolley basket business is a sole proprietorship owned by Mr. Reiman Bumanlag,

it started when Mr. Bumanlag discovered a two dimensional trolley basket that is useful to every

market goer. It has a capital of 3 million pesos that will be used to produce and operate the

business. The location of the business is at Barangay FE Marcos, Maharlika Highway, San Jose

City, Nueva Ecija in front of Metro bank of the Philippines and beside Dr. Ang Building.

The target customers of the business are people with different ages because business

believe that this group of people are usually who go at the market to buy goods and that every

individual with different ages are always looking for a useful item that can ease their market

days. The business also discusses the positioning strategy they will going to use and that is to

have a unique trolley basket that separates wet and dry goods, it is the first trolley basket with

unique feature in town of San Jose City. The RB trolley basket business will going to price its

products according to its quality but very affordable to every customer.

Furthermore, the business will be using direct selling method to distribute their products,

because they believe that direct selling method is very useful to every small business that is new

in the market and it will help the business to know more about their customers. Also, the

business chooses to use a line organizational structure to help their employees recognizes

authority from top to bottom. Lastly, in this business plan it outlines promotional strategy that

the company will be using to promote their products, the business will be using social media flat

form to promote and attract customers. In that way a business will be known not just in town of

San Jose City but nationwide.

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 II. DESCRIPTION OF THE BUSINESS

a. Overview of the industry

A shopping trolley, also referred to as a shopping cart, shopping basket, or carriage, is a

push able cart used by customers at a supermarket for carrying groceries to the check-out counter

or to their vehicle.

In the Philippines, the trolley basket industry is a large and pervasive product that is

utilized by supermarkets and since the majority of trolley baskets sold on the market are made of

plastics, the trolley industry also conducts research on the environmental impact of the

manufacturing process and develop a healthy trolley that helps the trolley industry to become

increasingly innovative throughout time.

Nowadays, a healthy trolley is a shopping trolley product innovation that was produced

through reverse engineering approaches. The goal of the trolley industry study is to assess the

environmental impact of healthy trolley in order to propose product design changes based on a

sustainable products approach.

b. Overview of the company

The company started when the proprietor, a market goer, designed and developed his

own products, the plastic trolley basket, which separates the market's wet and dry goods. This

business concept focuses on bringing comfort to not only for market goers, but also to everyone

who will find the RB trolley basket useful in their daily lives. The owner named his business

“RB Trolley basket” it is because the owners itself develop the trolley basket. The owner’s idea

of selling his RB trolley basket in the market will bring satisfaction and ease to every market

goer, and since the RB trolley basket is separated into two sections and color-coded to help

3
customers distinguish between wet and dry items. The dry side is represented by black, while the

wet side is represented by blue

In addition, the business is a sole proprietorship, owned and run by Mr. Reiman

Bumanlag and had started with 3 million pesos’ capital. The business's concepts, as well as the

products it will offer are expected to meet and exceed customer expectations.

c. Logo

The logo contains the business name, and since the business sells trolley baskets, they

placed a trolley icon between R and B so that the business target market and customers can

easily recognize it. Also, the business logo uses white to represent their business name and black

for the trolley icon in the logo, and the business uses a blue background that's because the owner

feels that blue is his lucky color and that using it as a background will match the business and

bring luck to it.

4
 d. Location

TROLLEY
PC COMPANY OTTo

ASHA
POT

METRO PUBLIC
BANK
MARKET

RB Trolley Basket is located at F.E. Marcos at Maharlika Highway, San Jose City, Nueva

Ecija, infront of Metrobank beside Dr. Ang building. The location was selected by the business

because it is easier to locate since it is along the highway and the place is marketable because the

store is located in the market place and there are a lot of people crossing that area and vehicles

that they can see the business product.

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 e. Mission

We will serve customers with the greatest product in our business while facilitating
extraordinary growth and sustainable profitability with cutting – edge standards.

f. Vision

To created good opportunity, growth and impact in every community. Enhance the
individual skills to the local.

g. Goals

 It aims to become successful trolley basket business to provide a good quality of our very

own authentic and hand - made product.

 Provide better customer needs.

 Earn at least 10% after – tax rate of return on our investment.

6
 III. DESCRIPTION OF THE PRODUCT/SERVICE

The business products are a trolley basket that separates wet goods from dry goods. This

product is useful to the market goers that instead of using paper bags that aren’t waterproof, RB

trolley basket is very useful that a market goer can put and separate their wet and dry goods

properly. Most of people are struggling to separate good they bought, so the business innovates

this product for less hustle and to ease their market days. In addition, using this product makes it

easier for the consumers to carry groceries than carrying more bags. This product can be pricey

or affordable for some people but surely it’s useful and convenient.

PRODUCT DESCRIPTION PRICE

Trolley basket made of 799
plastics and aluminum, with
unique design of separating
wet goods to dry goods.

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 IV. MARKET STRATEGIES

a. Definition of the Market

The RB basket trolley is the owner's innovative concept, and it is the first trolley basket

that separates wet and dry goods for market goers to enjoy. We want to provide customers with

more than just a product; we want to provide them with a valuable tool that will make their

market days easier.

Individual with different Ages

The people with different ages are usually the ones that go to the market and buy goods

and today, every individual are always on the search for something useful in whatever they do,

especially when it comes to going to market and since the business offers unique trolley basket

that is very useful and can satisfy and ease every customers market days, it can recognize by the

individual who is looking for a good product that can ease their market days.

In addition, the business will be using social media to advertise its product, targeting

consumers with different ages will be beneficial to the business, as about most of the people

nowadays are social media users. It also shows that Individual with different ages is most likely

to enter the market, and the chance for business to attract the attention of their target market is

extremely high with this group.

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 b. Determination of Market Share

RB trolley offers:
 Affordable trolley basket
 Re usable trolley basket
 Market goer friendly trolley basket

Target Market Table

Number of prospects in the target market 59,810 Individuals

Frequency of Purchase per year 5 times

Total Number of Purchase per year 299,050

Average Payment per purchase 799

Projected total Sales per year 238,940,950

Percentage the firm can attain 2%

RB trolley Basket target sales 4,778,819

c. Positioning Strategy

As a new business in town that offers a unique trolley basket the positioning strategy of the

business are:

1. The business has a unique concept that separates wet goods to dry goods

2. The business is not just selling a trolley basket but a trolley basket that can make every

consumer’s market days more easier.

3. The RB trolley basket is a low-cost but high-quality products.

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 d. Pricing Strategy

The business priced its products according to quality and to how much money can spend

of the target customers which is the individuals with different ages. According to survey almost

80% of the individuals are enjoying market days with a perfect trolley basket with them and can

spend 900 pesos for the said basket. RB trolley basket priced is 799 pesos because the business

believes that if they price its products lower than the price on the survey, they can convince their

target market.

In addition, the company sets a pricing that ends in 99 to create the effect that the

products are less expensive without compromising profits. The company guarantees that the

products they will sell are not only affordable but also of high quality, ensuring client

satisfaction.

e. Distribution Strategy

Sales person will assists Sale person will seal the

Customer Arrive
customers deal to the customers

Say Thank you and

encourage customers to
Cashier Collects
recommend the RB
Payments
trolley basket to their
friends and relatives.

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 The business will be using a direct selling technics to sell their products to the customers,

because the business believes that direct selling is a great approach to develop long-term

customer relationships while also growing a low-cost, flexible business.

Furthermore, when the customer arrive the sales person will assist the customers, explains

the use and advantages of the products. If the customer likes the products and wants to buy, the

sales person will seal the deal and endorse the customers to the cashier who will collect the

customer’s payments. After the transaction was finished the sales person and cashier will

encourage the customers to recommend RB trolley basket to their friends or relatives.

f. Promotion Strategy

Before opening, the business will market its products on social media platforms such as

Facebook, Instagram, and Tiktok, because people nowadays are most engaged on social media,

having the chance to use those social media flat forms to offer their products is really

advantageous. Also, posting and promoting on those platforms is the greatest option because it

has been shown that doing so, helps a large number of business owners today.

In addition, upon opening of the business every customer that going to buy will encourage

by the staff to promote RB trolley basket to their friends and relatives and they can get freebies

in return. In that way, the business is low costly promoting their products to others. They also

going to have a huge and recognizable signage in front of their store, print flyers to distribute to

promote their business.

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 V. ANALYSIS OF THE COMPETITION

Pablo Variety Store

STRENGTH
 Established business and has a lot of
customers
 Has operate the business for 3 years
 Have more experience on selling
 Affordable price
WEAKNESSES
 Selling only usual trolley basket
 Lack on promoting trolley basket
 Low quality trolley plastic products

De Guzman Variety Store

STRENGTH WEAKNESSES
 Well known business in San Jose  Selling only usual trolley basket
City  Low quality plastic products
 Operating for almost 10 years  Located along the hi-way but very
 Affordable Price far form market place

Pablo Variety Store and De Guzman Variety Store are two well-known businesses in San

Jose City that sell not only trolley basket but also sells different plastics products. They have

established their name with customers for many years and have managed to stay in the market

for so long and when it comes to dealing with customers, the two businesses have more

experience.

On the other hand, RB trolley basket is new business in San Jose City. The business will

offer unique trolley basket to its customers. Unlike other businesses that sell regular trolley

baskets, the business trolley basket is exceptional, it has been separated into two parts to separate

the wet and dry goods. The RB trolley basket's innovative feature might also help market goers

enjoy their market days.

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 VI. OPERATIONS AND MANAGEMENT

a. Organizational Structure

Line organization is the simplest framework for the whole administrative organization.

Line organization approaches the vertical flow of the relationship. In line organization, authority

flows from the top to the bottom. It is also known as the chain of command or scalar principle.

To simply recognize the flow of authority, the company will choose the simplest

organizational structure available. The store manager will be in charge of the organization, and

his or her authority will be passed down to the cashier, salesperson, tailor, and other employees

who play essential roles in the business. The line organization structure is ideal for a business

that is just getting started, as it may assist people in their organization in executing each authority

that has been assigned to them.

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Employee Qualifications
POSITION JOD DECRIPTION
Store Manager Responsible for managing the
store and dealing with any
problems that arise, as well
as hiring the individuals who
will work there. Responsible
in Marketing and financial
auditing of the store .
Cashier The one in charge of the cash
register. Cash and credit card
transactions, as well as
balancing the register at the
end of the shift, He or she
could be a salesperson.
Sales Person Responsible for marketing
products, attracting and
educating customers, as well
as providing information and
assistance to existing clients
about the company's
products.
Tailor Responsible for construction,
alteration, repair, or
modifying cloth cover of the
company’s product
Worker Responsible in making the
company’s products.
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JOB SPECIFICATION
 Male or Female
 Must have a bachelor’s degree in any
business course
 Must have at least 2 years working
experience.
 Have an excellent communication skill
 Must have a pleasing personality
 Male or Female
 Must have a bachelor’s degree in any
business course
 Must have at least (1) year working
experience
 Have excellent communication skills
 Must have pleasing personality
 Male or Female
 Must have a bachelor’s degree in business
marketing or any business related course
 Must have 1 year of experience in the
field of sales.
 Have excellent communication skills
 Must have pleasing personality
 Male or Female
 At least high school graduate
 Must have knowledge in tailoring and
have skills in operating tailoring machine.
 Must at least (1) year tailoring working
experience
 Male
 At least senior high school graduate
 Must have knowledge and experience in
making handicrafts
 Must have knowledge and skills in using
tools.
 Willing to learn how to make company’s
products
Employee Salary

POSITION NO OF DAILY MONHTLY EMPLOYEE MONTHLY NET ANNUAL

EMPLOYEE RATE RATE DEDUCTION SALARY
SSS - 450
PHIL - 146

MANAGER 1 550 14,300 839 13,461 161,532

CASHIER 1 450 11,700 596 11,104 133,248

SALES 1 450 11,700 596 11,104 133,248

PERSON

TAILOR 1 420 10,920 596 10,324 123,888

WORKER 2 420 21,840 1,192 20,648 247,776

TOTAL 6 2,290 70,460 3,819 66,641 799,692

Employee working schedule

POSITION MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

Store 8 AM – 5 PM 8 AM – 5 PM 8 AM – 5 PM 8 AM – 5 PM 8 AM – 5 8 AM – 5 PM DAY OFF

Manager PM

Cashier 8 AM – 5 PM 8 AM – 5 PM 8 AM – 5 PM 8 AM – 5 PM 8 AM – 5 8 AM – 5 PM DAY OFF

PM

Sales Person 8 AM – 5 PM 8 AM – 5 PM 8 AM – 5 PM 8 AM – 5 PM 8 AM – 5 8 AM – 5 PM DAY OFF

PM

Tailor 7 AM – 4 PM 7 AM – 4 PM 7 AM – 4 PM 7 AM – 4 PM 7 AM – 4 7 AM – 4 PM DAY OFF

PM

Worker 1 6 AM – 3 PM 6 AM – 3 PM 6 AM – 3 PM 6 AM – 3 PM 6 AM – 4 6 AM – 4 PM DAY OFF

PM

Worker 2 6 AM – 3 PM 6 AM – 3 PM 6 AM – 3 PM 6 AM – 3 PM 6 AM – 4 6 AM – 4 PM DAY OFF

PM

15
b. Operating Expenses

ULITITIES OFFICE COSTS MONTHLY ANNUAL

COSTS COSTS

Electric Bill SAJELCO 1500 Per Month 18,000

Water Bill SJC 850 Per Month 10,200

Water District

Internet Planet Cable 1200 Per Month 14,400

Rent Expenses Dr Ang Building 12,000 Per Month 144,000

Business Permits All requirements 2,460 Once a Year 2,460

Employer SSS – 5,605 6,500 Per Month 78,000

Contribution PHIL - 895

TOTAL 267,060

Maintenance & Repair

DESCRIPTION MATERIALS LABOR TOTAL

Wiring ceiling fan 3000 1000 4,000

Punishing walls and 3500 850 4,350

labor
Building renovation 45,000 8500 53,500

Other repair 8,000

TOTAL 69,850

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 Summary of operating expenses:
Employee salary 799,692
operating expenses 267,060
Maitenance and repair 69,850
Capital Requirements 63,980

TOTAL 1,200,582

Debts
1st Year 500,000
2ND Year 450,000

TAXES AND LICENSES

PARTICULARS CAPITAL RATE OF TAX ANNUAL TAX

Taxes and licenses 3,000,000.00 2% 60,000

Gross sale (2023) 194,434

Gross sale (2024) 972,148

2025 1,450,724

2026 2,632,164

2027 3,860,604

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c. Capital Requirements

TOOLS & DESCRIPTION PRICE QUANTITY TOTAL

EQUIPMENT
Desktop A desktop computer is a
personal computing
Computer device designed to fit on
top of a typical office 15,000 2 30,000
desk. It houses the
physical hardware that
makes a computer run
and connects to input
devices such as the
monitor, keyboard and
mouse users interact
with.
Office Desk A desk or bureau is a
piece of furniture with a
flat table-style work
surface used in a school, 4,500 1 4,500
office, home or the like
for academic,
professional or domestic
activities such as reading,
writing, or using
equipment such as a
computer.
An office chair, or desk
chair, is a type of chair
Office Chair that is designed for use at
a desk in an office. 1200 2 2,400

Printer Electronic device that

accepts text files or
images from a computer
and transfers them to a 12,000 1 12,000
medium such as paper or
film.

Filling Cabinets A piece of office

furniture for storing paper
documents in file folders.

3,000 1 3,000

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 Bond Paper A durable paper that is
suitable for electronic
printing and use in office
machines, including 150 3 450
copiers and network and
desktop printers.

Sticky Notes Sticky notes can be used

for project-related work
or non-project related
work. For example, a 50 3 150
sticky note can be created
to a human task
reminding the developer
to email a document to a
manager.
Ballpens Ballpoint pen makes
studying, working,
writing more efficient
and convenient 10 50 500

Folders A file folder (or simply

folder) is a kind of folder
that holds papers and
money together for 6 50 300
organization and
protection. File folders
usually consist of a sheet
of heavy paper stock or
other thin, but stiff,
material which is folded
in half, and are used to
keep paper documents
Calculator The calculator performs
the most common
functions for
professionals in banking,
accounting, general math,
real estate, science, and
statistics fields. 450 2 900

Stapler & Wire A stapler is a mechanical

device that joins pages of
paper or similar material
by driving a thin metal 350 2 700
staple through the sheets
and folding the ends.

Correction Tape a tape that can be placed

over a written or typed
mistake, on which the
correct form can be 50 5 250
written or typed, thereby
covering the mistake
underneath.

19
Paper Clips A device used to hold
sheets of paper together,
usually made of steel
wire bent to a looped 15 30 450
shape

Scissors Office scissors have a

straight, traditional blade.
This allows for use on
paper, fabric, and many 50 2 100
other kinds of materials.

DTR Daily Time Record

(DTR) is the process of
monitoring and
organizing time 10 100 1,000
information. Far from
just being a way to
monitor the attendance of
an employee, having a
DTR system allows a
company to effectively
manage its employees by
providing adequate data.
Face Mask Face masks protecting
from infections.
Respiratory masks (RM)
are protective devices 250 2 500
covering a part of the
face. They are designed
to protect both the person
who wears them and the
immediate environment
from breathable
pollutants
Alcohol Use for dis expectant

120 5 600

Trolly Cart This trolly has two

wheels and here the
basket and container will
be placed to form our 399 1 399
product.

Container This container is the

container of wet and will
be cut on the surface to
form our product and the 100 1 100
hole where the blood of
the fish will flow

Basket This basket will be used

for dry and split on the
side so that they can be
placed side by side with 100 1 100
the container using the
wall angle and reviter.

20
 Reviter This reviter will be used
to properly attach the
container and basket to 109 1 109
the trolly cart
Metal Nail Meatl nail for reviter

25 1pack 25

Flat bar 18x1 blue Flat bar is a basic of

building support
materials. The product is
suitable for a wide 150 1 150
variety of applications
and is distributed into the
construction.
Wall angle bar It is used at the wall slab
cornering for the metal
furring to hold into wall 1
angles, are fixed to the 70 10feet 70
wall which makes their
great for holding other
metal.

Hand rill A hand rill could also be

used as a tool for drilling
holes in hard materials 1, 760 1 1,760
such as wood, stone.

Grinder Grinder is supported on

the axle bolt the saw cut
off motion drops the disk
down through the 1,995 1 1,995
materials for a clean cut
at a straight degree.
Cutting disk As cut-off wheels are
made from solid abrasive
disk. These disk are often
used for cutting metal. 70 1 70
Metal cutter is used to
cur, shape, and remove
Metal Cutter material from a work
piece by means of
machining tools as well
as abrasive tools by way 368 1 368
of shear deformation.

Sewing Machine A sewing machine is a

machine used to sew
fabric and materials
together with thread. 549 1 549
Oxport Fabric Oxport fabric will also be
used to cover the
container and basket and
it will have a zipper on 120 2 yard 240
top.
Khaki color.

Zipper A device consisting of

two flexible strips of
metal or plastic with 120 1 120
interlocking projections
closed or opened by
pulling a slide along
them, used to fasten
garments, bags, and other

21
 items.
Scisscor Scissor will be used on
the fabric
45 1 45
Sewing thread Sewing thread is the yarn
used to combine two or
more fabric pieces 35 2 70
together in garments,
accessories, and other
textile products.

Tape measure Tape measure will be

used to properly measure
in the fabric 10 1 10
TOTAL 63,980

d. Building Plan

e. Floor Plan

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f. Gantt Chart

Month March April May

Week 1 2 3 4 1 2 3 4 1 2 3 4

Activities

II. DESCRIPTION OF
THE BUSINESS

III. DESCRIPTION OF
PRODUCT
IV. MARKET
STRATEGY

V. ANALYSIS OF
COMPETITION
VI. OPERATION AND
MANAGEMENT

II. FINANCIAL DATA

I. EXECUTIVE
SUMARRY
VII. FINANCIAL DATA

RB Trolley Basket
Projected Income Statement

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 Year 1 Year 2 Year 3 Year 4 Year 5

Revenue:
Sales 1,745,016 2,492,880 2,991,456 4,237,896 5,484,336
Cost of Good sold 350,000 375,000 400,000 450,000 475,000

Total Sales: 1,395,016 2,117,880 2,591,456 3,787,896 5,009,336

Expenses:
Rent Expenses 144,000 144,000 144,000 144,000 144,000
Capital Requirements 63,980 63,980 63,980 63,980 63,980
Furniture and Fixture 0 0 0 0 0
Operating Expenses:
Salaries 799,692 799,692 799,692 799,692 799,692
Utility Expenses 42,600 42,600 42,600 42,600 42,600
Maintenace nad repair 69,850 15,000 10,000 25,000 18,000
Business Permits 2,460 2,460 2,460 2,460 2,460
Others 78,000 78,000 78,000 78,000 78,000
Total Expenses: 1,200,582 1,145,732 1,140,732 1,155,732 1,148,732

Net Income: 194,434 972,148 1,450,724 2,632,164 3,860,604

RB Trolley Basket
Projected Balance Sheet

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 Initial Balance Year 1 Year 2 Year 3 Year 4 Year 5 TOTAL

ASSETS:
Current Assets:
Cash 3,000,000 1,993,852 1,820,268 2,130,260 3,606,692 6,318,564
Account Receivables 747,864 436,243 390,243 529,737 548,434

Inventories:
Raw Materials 150,649 126,138 160,475 120,263 130,865

Total current assets: 2,892,365 2,382,649 2,680,978 4,256,692 6,997,863 19,210,547

Non cash Assets:

property and Equipment 150,000 150,000 150,000 150,000 150,000

Total Non-Cash Assets 150,000 150,000 150,000 150,000 150,000 750,000

TOTAL ASSETS 3,042,365 2,532,649 2,830,978 4,406,692 7,147,863 19,960,547

Liabilities and Owner's equity

Current Liabilities:
Account Payable 250,000 150,000 80,000 *** ***
Accured Expenses 59,816 106,882 156,415 201,832 146,917
Debt 500,000 450,000 *** *** ***

Total liabilities 809,816 706,882 236,415 201,832 146,917 2,101,862

Owner's Equity
Beg. Capital 2,232,549 1,825,767 2,594,563 4,204,860 7,000,946 17,858,685
Investment by owner 0 0 0 0 0
Capital widrawal 0 0 0 0 0

TOTAL 1,598,513 2,532,649 2,830,978 4,406,692 7,147,863 19,960,547

RB Trolley Basket
Projected Cash Flow

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 YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

OPERATING ACTIVITIES
NET INCOME 194,434 972,148 1,450,724 2,632,164 3,860,604

TOTAL 194,434 972,148 1,450,724 2,632,164 3,860,604

Decrease ( increase ) in current assets

Account Receivables -747,864 -436,243 -390,243 -529,737 -548,434
Raw Materials -150,649 -126,138 -160,475 -120,263 -130,865
Increase(decrease) in current liabilities
Account payable 250,000 150,000 80,000 0 0
Accrued Expenses 59,816 106,882 156,415 201,832 146,917
Current portion of long term debt 500,000 450,000 0 0 0

CASH FLOW FROM OPERATIONS 1,902,763 2,241,411 2,237,857 3,483,996 4,686,820

FINANCING ACTIVITIES
Additions to property and equipment -150,000 0 0 0 0
Decrease(increase) in investments 0 0 0 0 0
Decrease(increase)in preoperating expenses -1,200,582 0 0 0 0
Decrease(increase) in other noncurrent assests
CASH FLOW FROM INVESTING ACTIVITIES -1,350,582

Increase(decrease) in cash 552,181 2,241,411 2,237,857 3,483,996 4,686,820

Cash at beginning of period 1,993,852 1,820,268 2,130,260 3,606,692 6,318,564

C ASH AT THE END O F PERIO D 2,546,033 4,061,679 4,368,117 7,090,688 11,005,384

26