TIKTOK

Algorithm

 as you consume content, TikTok will figure out what to show you
 most powerful part
 How does algorithm know, which video is good?
o 1) Video completion – do people watch to the end?
o 2) How many times is this video played on repeat?
o 3) Shares – does a video get shared often?
o 4) Do people comment?
o 5) Likes – not as important

Archetypes of creators on TikTok

 1) strategist – teaching a lesson, help people figure out, what they want (for example: fitness
tips etc.)
 2) mentor – helping followers with something by motivating them (TikTok vlogs)
 3) sidekick – essentially like your friend, they show their journey, they talk about their life,
they’re real
 4) entertainer – fun and engaging content, they make content, that lifts follower’s mood up
 5) artist – well edited, aesthetically pleasing content
Types of content

 1) trending
o Mainstream videos of TikTok (dances and challenges)
o These types of videos go viral.
o Casts a wide net of audience.
o Brings in the new followers.
o Not too deeply connect with the audience.
 2) evergreen
o Niche content.
o Guides and tutorial videos
o These videos won’t be ever outdated!! (can be reposted)
o Great for connecting with your audience.
 3) personality videos
o Connects you with audience on a deep level
o Great for vulnerability
o Establishes your true fans
o Best way for the creator to be authentic
o Most likely won’t go viral.

How to boost engagement

o Ask questions.
o Add comment on your own post.
o Going live (when you have a trending video)
o Interact with community.

Ideas conception, videos to make.

 o Social media challenges
o Vlogs (narrated)
o Cuteness factor (don’t’ think it applies to me)
o Making art (transitions etc.)
o Dance videos.
o Dialog re-enactment.
o Experiments (test your hypothesis)
o Tutorials
o Behind the scenes

3 OF THE MOST IMPORTANT THINGS: REWATCHES, SHARES AND SAVES

Should I use professional gear? No need in the beginning.
Filming and editing a video.
1) Try to have good lightning.
2) Make the video more interesting (for example add a photo into a video)
3)