Key Messaging for your organization

Organization: "Grey Matter Matters" is an organization dedicated to raising funds and

awareness for brain cancer.

Your audience: Students, staff, and families at Butler University.

What do you want your audience to know? No matter how small the percentage of impact,

you are still making a difference and changing someone's life.

What's the "so what?" factor? Each year, 18,760 people die from malignant brain tumors.

Any support or funds raised can aid in the effort to reduce this number and advance research

towards finding a cure.

What is distinctive? Compelling? Every time you engage with our organization, you'll

encounter real-life stories of individuals who have triumphed over this battle and those shared by

family members who have lost loved ones. This cause holds significant personal importance to

me, emphasizing that our efforts are driven not by financial gain but by genuine compassion.

Key Messages #1

Gray Matter Matters believes empowerment through knowledge: understanding the signs and

symptoms of brain cancer can lead to earlier detection and improved outcomes. Spread

awareness, save lives.

Supporting 1

Our organization puts out new information about Brain cancer on social media, posters, and

merchandise to find ways to inform others about ways to make changes and learn.

Supporting 2

Gray Matter Matters hosts inclusive meetings open to all students and staff, providing another

avenue to distribute information to a diverse audience.

Key Messages #2

Every life affected by brain cancer matters. Together, let's support research, raise awareness, and

provide hope for patients and their families

Supporting 1

We will foster an environment where all families can share their stories, aiding in grief

management and facilitating mutual education on the impacts of brain cancer.

Supporting 2

We will raise funds to assist families with financial burdens, including medical bills, living

expenses, and funeral costs. No family enduring the pain of losing a loved one or witnessing

their battle should face the additional stress of financial hardship.

Key Messages #3

Brain cancer knows no bounds—it affects people of all ages, backgrounds, and walks of life.

Let's unite to fight for a cure.

Supporting 1

I lost one of my best friends during my senior year of high school. Age is not a determining

factor, which is why Gray Matter Matters engages with schools of all grade levels, organizing

events and fundraisers to educate diverse communities about the impact of brain cancer."

Supporting 2

Gray Matter Matters maintains an active presence on social media, staying abreast of current

trends to effectively engage individuals of all ages worldwide.