The Green Heart Foundation

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Our organization is called Green Heart. We have decided to

address the subject of mental health. This falls into the
umbrella of public health and we will aim our services to
underserved and underprivileged communities. We seek to
aid those who are struggling to find the right resources,
Asim Malik
access those resources and receive help within a timely
matter. Through hotlines, outreach and awareness campaigns
Ashley Miller
we will alleviate the stress the healthcare system is facing due
to the increase in mental health crises. We will be a non profit
Araceli Martinez
organization.
Christian Magloire

Melissa Marquez
The Issue That Our Organization is Concerned With

The issue that our organization is concerned with is mental health care in
America. Mental health care in America is in a crisis state. The mental
health crisis is on the rise due to the Covid-19 pandemic. After Covid-19,
there was a 25% increase in depression and anxiety and other mental
health problems worldwide. There was a significant increase in teens and
young adults, as well as low-income communities as a result of social
isolation, financial hardship, and gaps in the healthcare system which
quickly became strained. Green Heart works by addressing this need and
filling in some of these gaps across the United States. We strive to create
more awareness around the mental health crisis in America and to break
down associated stigma. Many people cannot receive the care they Image 6

need in a timely manner due to lack of health care system capacity to

receive care, lack of insurance, or lack of financial ability to pay for
private care.
How Will Our Organization Help The Cause?

Green heart will alleviate the strain of COVID-19 on the healthcare industry. According to the WHO
COVID-19 pandemic triggers 25% increase in prevalence of anxiety and depression worldwide. What’s
even more troubling is that the increase in mental health problems has coincided with major gaps and
interruptions to the healthcare industry. Green Heart is a non profit that works to fill the need of mental

Green Heart works health care after COVID-19.

Image 2

by uniting people A blueprint for other companies and organizations to implement that will provide people access to therapy,
wellness resources such as gym memberships, meditation and mindfulness app subscriptions, awareness
and tools for leaders such as warning signs and creating a culture of trust and support.

with timely and

accessible Free national emergency hotline that will operate 24/7 and help coordinate people with care in a timely
manner.

resources, tools,
and healthcare A roll out of treatment centers, therapy and community aid in low-income neighborhoods where there is a
surplus of available brick and mortar.

desperately
needed.
Our Public Campaign

● Being active and present on social media to

reach out to different communities and
sharing resources with them
● Attend school, college and organizations
events to promote our presence and vision
● Having our blueprint with mental health
resources posted at public libraries, schools,
clinics
Image 3

● Through these platforms we can also share

any fundraisers we may have in the future
Advertising Slogan

Here to
brighten hearts and reach
our hands out for you

This slogan offers two angles. Using the word hearts emphasizes our name and also emphasizes the impact we
are trying to make on people and not just on them on a surface level but on a deeper one. We hope to brighten
those deeper levels as well. The second angle touches on how we will be providing resources, information and
help and that is captured with the idea of reaching out. Using the word heart and hand in both parts of the slogan
also connects the two.
Target Audience
● Our primary target market is individuals ages 14+ that are experiencing depression, anxiety,
severe stress or any other form of mental health conditions. We also highly encourage
anyone to reach out to us if you know someone who might need mental health support. It is
our mission to enable users faster access to professional help by offering a free 24/7 hotlines
on multiple platforms.

● Our secondary targeted audience is companies and organizations of all sizes. By providing
firms with a blueprint to implement resources that will help create a strong support system for
employee mental health care at their firm.

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 Works Cited

L., T., & V., V. (2022, April 19). Mental Health App Development: Essential Features, Time, and Cost. https://rubygarage.org/blog/mental-health-app-development

Mental health and covid-19. (n.d.). Retrieved November 28, 2022, from

https://www.who.int/teams/mental-health-and-substance-use/mental-health-and-covid-19

McPhillips, D. (2022, October 5). 90% of US adults say the United States is experiencing a mental health crisis, CNN/KFF poll finds . CNN.

https://edition.cnn.com/2022/10/05/health/cnn-kff-mental-health-poll-wellness/index.html

The State of Mental Health in America. (n.d.). Mental Health America. Retrieved October 30, 2022, from

https://www.mhanational.org/issues/state-mental-health-america

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